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They’re Here, Now How Do You Keep Them?: Lessons Learned with First Year College Students


  • Ruth Gannon Cook

    (DePaul University School for New Learning, USA)


This is a case study of a class of first year traditional college-age students enrolled in a class that assessed measures to orient new students and enlist them in becoming committed to completing their degrees. The motivation of the university that designed the course was two-fold: to help students develop good time management and study skills; and to nurture student loyalty to retain them through graduation at this university. The study followed a small class of 18-20 year old first year students through their first semester at a mid-sized western public university. The results of the study indicated that while many factors affect students’ attitudes and retention throughout their college years, simple measures of enlistment and peer-mentoring fared best to positively influence student attitudes and responses in the college-orientation class; and, peer involvement offered the most promise of future brand commitment to student retention at the university.

Suggested Citation

  • Ruth Gannon Cook, 2011. "They’re Here, Now How Do You Keep Them?: Lessons Learned with First Year College Students," International Journal of Technology and Educational Marketing (IJTEM), IGI Global, vol. 1(2), pages 25-41, July.
  • Handle: RePEc:igg:jtem00:v:1:y:2011:i:2:p:25-41

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