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In The Light Of The Semiotic Method Automotive Firms Logos Analysis

  • Mithat YILMAZ


    (Gazi Universitesi)

  • Murat SAYMALI


    (Gazi Universitesi)

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    Constantly surrounding us, affecting our lives living in a world of visual shaping. This imagery is perhaps the most effective indicators of the direction we face anywhere and at any time. Represent something other than the Use of its own, and there fore generally represent any kind which are to replace what format, the object, case, and so on defined. Organizations representing itself everywhere and an icon and a symbol to distinguish it from other companies is needed. At this point, the emblem / logo appeared. Emblem, product, or service-producing organizations to gain identity, the word has not the characteristics of abstract or objective images generated with letters or symbols. The name used by companies in the automotive sector as logo / emblems also has an important place in people's minds. So far the auto companies have an important role in the economy logo / badges would be appropriate to resolve. Here are six of established companies in the automotive sector for this purpose methods of selecting the semiotics of signification, emblems / logos verbalism and studied and tried to solve the semantic dimensions of. The emblem / logo on the level below that verbalism and semantic indicators were analyzed descriptively. All objects are made by considering the text that appears in the descriptive level surface, color and sense of boundaries takes place. Carries the analysis by examining the levels of narrative form and content indicators are obtained. As a result of the study looked, indicators and meaningful in our lives that there is always understood to be a predictor of each of the objects.

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    Article provided by Istanbul Commerce University in its journal Istanbul Commerce University Journal of Social Sciences.

    Volume (Year): 23 (2013)
    Issue (Month): 1 ()
    Pages: 167-180

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    Handle: RePEc:icu:journl:v:23:y:2013:i:1:p:167-180
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