The Analysis Of Market Orientation, Corporate Strategy And Financial Performances Of The Hotel Business: Istanbul Case
This study investigates the relationship between market orientation degree and financial performance of the five stars hotels in Istanbul and whether the four strategic orientations of Miles and Snow (1978), differ based on their market orientation degree and financial performance in these hotels. According to the study result, there is a high positive correlation between market orientation degree and financial performance of the hotels. Additionally, prospectors and analyzers are more market oriented and have more successful financial performance in comparison with defenders.
Volume (Year): 21 (2012)
Issue (Month): 1 ()
|Contact details of provider:|| Web page: http://www.ticaret.edu.tr|
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:icu:journl:v:21:y:2012:i:1:p:75-86. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Elcin Aykac Alp)
If references are entirely missing, you can add them using this form.