Marketable Surplus and Marketing Efficiency of Vegetables in Indore District: A Micro-Level Study
This study analyzes the marketable surplus and marketing efficiency of vegetables (tomato, potato and cauliflower) in Indore District, Madhya Pradesh. The outcomes of the study reveal that marketable surplus of tomato, potato and cauliflower is observed to be 90%, 89% and 95.5%, respectively. Further, three types of marketing channels in the process of marketing vegetables are undertaken to estimate the marketing performance. It can be concluded that marketing efficiency is affected by market intermediaries and perishable nature of the commodities. In the case of cauliflower, marketing efficiency is highest in case of Channel 1. Similar trend is observed in tomato and potato marketing. Highest loss is recorded in the case of tomato (16%) and minimum in the case of cauliflower (4%). The problems of the vegetable market have been discussed and appropriate suggestions are made to make the marketing system efficient.
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Volume (Year): VII (2010)
Issue (Month): 3 (July)
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