IDEAS home Printed from https://ideas.repec.org/a/eur/ejserj/561.html
   My bibliography  Save this article

The Concept of Narration in the Place Brand Identity

Author

Listed:
  • Lolita Ozolina

    (Mg.sc.soc, Latvian Academy of Culture, Latvia)

Abstract

The place branding as an integral part of competitive place development strategy became a topic for municipalities and cities of Latvia relatively recently, at the beginning of 2000. In particular, the issue of place identity exploration in Latvia has become a key subject, linked to the sustainable demonstration of the attractiveness of the place, narration of unique benefits in order to increase place’s economic value and social welfare in behalf of place residents and other stakeholders. The author seeks answers to a range of interdisciplinary research questions related to the topic of place branding - how to create a place brand identity that is relevant to place residents and express the sense of place (identity); what are the main conditions of place brand development and what intangible and/or tangible attributes of identity provide convincing place brand identity narratives? The empirical part of the article is based on the methodology of qualitative research, in-depth semi-structured interviews with Latvian place branding experts, and analysis of the content of brand identities of Latvian cities and municipalities. The research insight was how place branding as a strategic marketing process is mastered by the local municipality and involved stakeholders, provides a critical view on the local practices, and strengthens the appreciation of the importance of place brand identity narratives.

Suggested Citation

  • Lolita Ozolina, 2020. "The Concept of Narration in the Place Brand Identity," European Journal of Social Sciences Education and Research Articles, Revistia Research and Publishing, vol. 7, September.
  • Handle: RePEc:eur:ejserj:561
    DOI: 10.26417/791pdl48b
    as

    Download full text from publisher

    File URL: https://revistia.com/index.php/ejser/article/view/6749
    Download Restriction: no

    File URL: https://revistia.com/files/articles/ejser_v7_i3_20/Ozolina.pdf
    Download Restriction: no

    File URL: https://libkey.io/10.26417/791pdl48b?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Maria José Ogando Portela & Kirrily Pells & UNICEF Office of Research - Innocenti, 2015. "Corporal Punishment in Schools - Longitudinal Evidence from Ethiopia, India, Peru and Viet Nam," Papers indipa788, Innocenti Discussion Papers.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Megan Devonald & Nicola Jones & Workneh Yadete, 2021. "Addressing educational attainment inequities in rural Ethiopia: Leave no adolescent behind," Development Policy Review, Overseas Development Institute, vol. 39(5), pages 740-756, September.
    2. Blackwell, Alexandra & Colleen, Gunnar & Scharf, Jodi & Hussein, Thomas & Lomena, Ambaku Peter & Ayella, Cosmas & Okot, Anywar Sam & Mansi, Eleonora & Yimam, Kedir Ahmed & Falb, Kathryn, 2023. "Children’s schooling experiences and child hope in South Sudan," International Journal of Educational Development, Elsevier, vol. 97(C).
    3. Kumar, Deepak & Padhi, Debasmita & Pratap, Bhanu & Aggarwal, Archana, 2022. "Corporal punishment and praise in Indian schools: Caste-based heterogeneity on children’s cognitive skills," International Journal of Educational Development, Elsevier, vol. 89(C).
    4. Gabriela Guerrero & Vanessa Rojas & UNICEF Office of Research - Innocenti, 2016. "Understanding Children’s Experiences of Violence in Peru: Evidence from Young Lives," Papers inwopa865, Innocenti Working Papers.
    5. Chakrabarti, Averi & Handa, Sudhanshu & Angeles, Gustavo & Seidenfeld, David, 2020. "A cash plus program reduces youth exposure to physical violence in Zimbabwe," World Development, Elsevier, vol. 134(C).
    6. Feruz Abdurahman Mohammed, 2019. "Teachers Reaction to a Tailored Incredible Years Classroom Management Programme for Children with ADHD Symptoms in Addis Ababa," International Journal of Contemporary Education, Redfame publishing, vol. 2(1), pages 58-71, April.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eur:ejserj:561. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Revistia Research and Publishing (email available below). General contact details of provider: https://revistia.com/index.php/ejser .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.