IDEAS home Printed from https://ideas.repec.org/a/env/journl/ev9ev922.html
   My bibliography  Save this article

The WTP/WTA Discrepancy: A Preliminary Qualitative Examination

Author

Listed:
  • Anthony C. Burton
  • Susan M. Chilton
  • Martin K. Jones

Abstract

This paper explores the psychological foundations of the 'Willingness to Pay/Willingness to Accept' discrepancy. Using a qualitative approach we find that the two response modes appear to invoke different strategies for completion. An examination of the heuristics used by respondents to answer questions concerning the buying and selling of the chance to play a straightforward lottery shows that only some could be taken as supporting current theories which aim to explain the discrepancy.

Suggested Citation

  • Anthony C. Burton & Susan M. Chilton & Martin K. Jones, 2000. "The WTP/WTA Discrepancy: A Preliminary Qualitative Examination," Environmental Values, White Horse Press, vol. 9(4), pages 481-491, November.
  • Handle: RePEc:env:journl:ev9:ev922
    as

    Download full text from publisher

    File URL: http://www.ingentaconnect.com/content/whp/ev/2000/00000009/00000004/art00005
    Download Restriction: downloads of articles require payment or registration of paid subscription

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Keywords

    willingness to pay; willingness to accept; heuristics;

    JEL classification:

    • D46 - Microeconomics - - Market Structure, Pricing, and Design - - - Value Theory
    • Q26 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Recreational Aspects of Natural Resources
    • Q51 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Valuation of Environmental Effects

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:env:journl:ev9:ev922. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Andrew Johnson). General contact details of provider: http://www.whp-journals.co.uk .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.