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Materialism, Awareness of Environmental Consequences and Environmental Philanthropic Behaviour Among Potential Donors

Author

Listed:
  • Piia Lundberg
  • Annukka Vainio
  • Ann Ojala
  • Anni Arponen

Abstract

We explored the relationship between materialism, awareness of environmental consequences and environmental philanthropic behaviour with a web survey (n=2,079) targeted at potential donors living in Finland. Environmental philanthropic behaviour comprise of donations of money and/or time to environmental charities. The awareness of environmental consequences was divided into egoistic, altruistic and biospheric concerns. Biospheric and egoistic concerns were positively, while materialism was negatively related to environmental philanthropic behaviour. Materialism was related to preference of charismatic species when choosing a target for donation. The results have implications for conservation marketing emphasising the importance of taking the different donor segments into account.

Suggested Citation

  • Piia Lundberg & Annukka Vainio & Ann Ojala & Anni Arponen, 2019. "Materialism, Awareness of Environmental Consequences and Environmental Philanthropic Behaviour Among Potential Donors," Environmental Values, White Horse Press, vol. 28(6), pages 741-762, December.
    • Handle: RePEc:env:journl:ev28:ev2829
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    More about this item

    Keywords

    environmental philanthropic behaviour; biodiversity conservation; environmental concern; materialism; awareness of consequences;
    All these keywords.

    JEL classification:

    • D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy; Intergenerational Transfers
    • Q3 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Nonrenewable Resources and Conservation

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