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Greening our Future and Environmental Values: An Investigation of Perception, Attitudes and Awareness of Environmental issues in Zambia


  • Mweemba Liberty
  • Wu Hongjuan


The visibility of environmental problems and the increasing awareness of associated consequences have made environmental issues salient in Zambia. The purpose of this study was to investigate correlations between the social and psychological influences affecting college students in Zambia, and the behaviours perceived by them to be appropriately environmentally friendly. The underlying social and psychological factors that would determine individuals' attitudinal responses toward appropriate environmental behaviour were assessed. The study attempted to measure behavioural tendencies towards environmental conservation. Behaviour involving energy and water conservation (EW) was consistently rated as the most important, and appropriate category of environmental behaviour, whereas social and political action (SP) was viewed as the least favourable behaviour according to the respondents in Zambia. The respondents who were older in the graduate level of the study and had frequently contact with environmental education activities and courses were more likely to hold positive behavioural tendencies toward environmental conservation in general.

Suggested Citation

  • Mweemba Liberty & Wu Hongjuan, 2010. "Greening our Future and Environmental Values: An Investigation of Perception, Attitudes and Awareness of Environmental issues in Zambia," Environmental Values, White Horse Press, vol. 19(4), pages 465-516, November.
  • Handle: RePEc:env:journl:ev19:ev1922

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    More about this item


    Environment; degradation; awareness; self-efficacy; behaviour; barrier;

    JEL classification:

    • D9 - Microeconomics - - Micro-Based Behavioral Economics
    • I31 - Health, Education, and Welfare - - Welfare, Well-Being, and Poverty - - - General Welfare, Well-Being
    • Q26 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Recreational Aspects of Natural Resources


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