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The influence of coercive isomorphism on corporate social responsibility reporting and reputation

  • Suaini Othman
  • Faizah Darus
  • Roshayani Arshad
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    Purpose – The purpose of this paper is to analyse whether coercive isomorphism as imposed by regulatory authorities is an effective mechanism to promote a company's CSR reputation in a developing country. The study seeks to consider the determinants of CSR reporting as such factors are deemed to influence the external perception of reputation. Design/methodology/approach – The study employs institutional theory as the basis for explaining corporate responsible behaviour. In total, 117 companies in “three sensitive industries” for the year 2007 were selected. CSR reputation is analyzed based on a self-constructed index. Findings – Based on regression analysis, the study found that regulatory efforts are significant mechanisms in promoting CSR reputation. Surprisingly, these companies in the “sensitive industry” seem to neglect the importance of environmental reputation. However, institutional owners regard CSR reporting as a means to enhance their CSR reputation, while family-owned companies do not appear to consider CSR reporting as an important channel to boost their reputation. Research limitations/implications – The study only considers information from annual reports and the sample is limited to only three sectors that are regarded as “sensitive industries”. Practical implications – Regulatory efforts have the prospect to become a significant force in promoting CSR reporting, as well as advancing CSR strategies in managing a company's reputation. Originality/value – This study focuses on companies in a developing country in an attempt to understand the relationship between CSR reporting and companies' reputation. It adds substantially to the existing literature, the focus of which is mainly on CSR issues in developed countries. The study also provides an objective methodology in measuring CSR reputation.

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    File URL: http://www.emeraldinsight.com/journals.htm?issn=1747-1117&volume=7&issue=1&articleid=1911983&show=abstract
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    Article provided by Emerald Group Publishing in its journal Social Responsibility Journal.

    Volume (Year): 7 (2011)
    Issue (Month): 2 (February)
    Pages: 119-135

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    Handle: RePEc:eme:srjpps:v:6:y:2010:i:2:p:119-135
    Contact details of provider: Web page: http://www.emeraldinsight.com

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    1. Haniffa, R.M. & Cooke, T.E., 2005. "The impact of culture and governance on corporate social reporting," Journal of Accounting and Public Policy, Elsevier, vol. 24(5), pages 391-430.
    2. Rose, Caspar & Thomsen, Steen, 2004. "The Impact of Corporate Reputation on Performance:: Some Danish Evidence," European Management Journal, Elsevier, vol. 22(2), pages 201-210, April.
    3. Eng, L. L. & Mak, Y. T., 2003. "Corporate governance and voluntary disclosure," Journal of Accounting and Public Policy, Elsevier, vol. 22(4), pages 325-345.
    4. Azlan Amran & A.K. Siti-Nabiha, 2009. "Corporate social reporting in Malaysia: a case of mimicking the West or succumbing to local pressure," Social Responsibility Journal, Emerald Group Publishing, vol. 5(3), pages 358-375, August.
    5. Manuel Branco & Lúcia Rodrigues, 2008. "Factors Influencing Social Responsibility Disclosure by Portuguese Companies," Journal of Business Ethics, Springer, vol. 83(4), pages 685-701, December.
    6. R.M. Haniffa & T. E. Cooke, 2002. "Culture, Corporate Governance and Disclosure in Malaysian Corporations," Abacus, Accounting Foundation, University of Sydney, vol. 38(3), pages 317-349.
    7. Neu, D. & Warsame, H. & Pedwell, K., 1998. "Managing public impressions: environmental disclosures in annual reports," Accounting, Organizations and Society, Elsevier, vol. 23(3), pages 265-282, April.
    8. van der Laan Smith, Joyce & Adhikari, Ajay & Tondkar, Rasoul H., 2005. "Exploring differences in social disclosures internationally: A stakeholder perspective," Journal of Accounting and Public Policy, Elsevier, vol. 24(2), pages 123-151.
    9. Cravens, Karen S. & Oliver, Elizabeth Goad, 2006. "Employees: The key link to corporate reputation management," Business Horizons, Elsevier, vol. 49(4), pages 293-302.
    10. Jan Bebbington & Carlos Larrinaga-González & Jose M. Moneva-Abadía, 2008. "Legitimating reputation/the reputation of legitimacy theory," Accounting, Auditing & Accountability Journal, Emerald Group Publishing, vol. 21(3), pages 371-374, April.
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