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Contemporaneous relationship between corporate reputation and return

Author

Listed:
  • Thomas M. Krueger
  • Mark A. Wrolstad
  • Shane Van Dalsem

Abstract

Purpose - The purpose of this paper is to examine the contemporaneous relationship between changes in corporate reputations and stock prices. Design/methodology/approach - The Harris Interactive Reputation Quotient Findings - The results provide evidence that, in the aggregate, firm reputations are procyclical. Additionally, firms with improved reputations enjoy lower volatility in their stock prices than firms with diminished reputations. Research limitations/implications - Due to the Harris Poll Online methodology, it is not clear that the price changes occur concurrently with the change in reputation. Originality/value - This paper contributes to the finance literature by examining the effect of a change in corporate reputation on stock price.

Suggested Citation

  • Thomas M. Krueger & Mark A. Wrolstad & Shane Van Dalsem, 2010. "Contemporaneous relationship between corporate reputation and return," Managerial Finance, Emerald Group Publishing, vol. 36(6), pages 482-490, May.
  • Handle: RePEc:eme:mfipps:v:36:y:2010:i:6:p:482-490
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    Citations

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    Cited by:

    1. Izlem Gozukara & Osman Yildirim, 2015. "Affective Commitment and Corporate Reputation. The Effects of Attitude toward Advertising and Trust," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 1(3), pages 126-147, September.
    2. Izlem Gozukara & Osman Yildirim, 2015. "The Effect of Perceived Corporate Reputation of a Turkish University on Affective Commitment of Students," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 5(11), pages 78-93, November.

    More about this item

    Keywords

    Stock prices; Corporate image;

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