IDEAS home Printed from
   My bibliography  Save this article

An empirical study on banks' clients' sensitivity towards the adoption of Arabic terminology amongst Islamic banks


  • Amirul Afif Muhamat
  • Mohamad Nizam Jaafar
  • Norfaridah binti Ali Azizan


Purpose - The purpose of this paper is to measure the sensitivity of the banks' customers towards the adoption of Arabic terminology in the Islamic banking industry. Design/methodology/approach - A sample of 100 respondents who were mainly banks' clients was surveyed through personally administered questionnaire and only 60 questionnaires are usable for the study. The remaining 40 questionnaires were rejected due to incomplete answers and error. The survey executed based on convenience sampling method. The study was conducted at Shah Alam for nearly two and a half months and the city chosen due to the exclusivity of the city's demographic; significant availability of white collar employees as its residents which illustrate a high income population, high literacy and high academic qualification. Findings - The majority of the respondents agree that Arabic terminology gives competitive edge to the Islamic banks but at the same time they indicate that the catchy Arabic name will give them difficulty in gaining fast information about and comprehension of the product. The trend depicted by the non-Muslims respondents when answering the questionnaire indicates that, in many cases, they are at the negative side on every statement given. Thus, it signifies a need from the Islamic banking side to manage this issue, since the non-Muslims are majority clients of the industry in Malaysia. Research limitations/implications - The response rate of 60 per cent for this study is considered good. However, the availability of more respondents would give higher rate of representation. Practical implications - This paper provides insights for the interested parties to know the banks' clients' needs from the Islamic banking sector and will help to increase the number. Originality/value - This paper measures the responses of banks' customers towards the adoption of Arabic terminology, in a multi-racial society in which limited study has been done.

Suggested Citation

  • Amirul Afif Muhamat & Mohamad Nizam Jaafar & Norfaridah binti Ali Azizan, 2011. "An empirical study on banks' clients' sensitivity towards the adoption of Arabic terminology amongst Islamic banks," International Journal of Islamic and Middle Eastern Finance and Management, Emerald Group Publishing, vol. 4(4), pages 343-354, November.
  • Handle: RePEc:eme:imefpp:v:4:y:2011:i:4:p:343-354

    Download full text from publisher

    File URL:
    Download Restriction: Access to full text is restricted to subscribers

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    1. Engle, Robert F. & Kroner, Kenneth F., 1995. "Multivariate Simultaneous Generalized ARCH," Econometric Theory, Cambridge University Press, vol. 11(01), pages 122-150, February.
    2. Manolis G. Kavussanos & Ilias D. Visvikis & Panayotis D. Alexakis, 2008. "The Lead-Lag Relationship Between Cash and Stock Index Futures in a New Market," European Financial Management, European Financial Management Association, vol. 14(5), pages 1007-1025.
    3. Abul Masih & Rumi Masih, 1997. "A comparative analysis of the propagation of stock market fluctuations in alternative models of dynamic causal linkages," Applied Financial Economics, Taylor & Francis Journals, pages 59-74.
    4. Ali F. Darrat & Khaled Elkhal & Sam R. Hakim, 2000. "On the Integration of Emerging Stock Markets in the Middle East," Journal of Economic Development, Chung-Ang Unviersity, Department of Economics, vol. 25(2), pages 119-129, December.
    5. Taylor, Mark P & Tonks, Ian, 1989. "The Internationalisation of Stock Markets and the Abolition of U.K. Exchange Control," The Review of Economics and Statistics, MIT Press, pages 332-336.
    6. Haque Mahfuzul & Hassan M. Kabir & Maroney Neal C & Sackley William H, 2004. "An Empirical Examination of Stability, Predictability, and Volatility of Middle Eastern and African Emerging Stock Markets," Review of Middle East Economics and Finance, De Gruyter, vol. 2(1), pages 18-41, April.
    7. Kasa, Kenneth, 1992. "Common stochastic trends in international stock markets," Journal of Monetary Economics, Elsevier, pages 95-124.
    8. Aktham I. Maghyereh & Haitham A. Al-Zoubi, 2006. "Value-at-risk under extreme values: the relative performance in MENA emerging stock markets," International Journal of Managerial Finance, Emerald Group Publishing, vol. 2(2), pages 154-172, July.
    9. Christos Floros, 2005. "Price Linkages Between the US, Japan and UK Stock Markets," Financial Markets and Portfolio Management, Springer;Swiss Society for Financial Market Research, pages 169-178.
    Full references (including those not matched with items on IDEAS)


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eme:imefpp:v:4:y:2011:i:4:p:343-354. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Virginia Chapman). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.