Customers' attitude toward Islamic banking in Pakistan
Purpose - The purpose of this paper is to examine the different motivational factors that lead to customers' Islamic bank selection decision in Pakistan. In particular, it aims to look into the importance of Design/methodology/approach - The paper presents descriptive statistics and cross-tabulation analysis based on data collected from 357 customers. Findings - The findings reveal that Islamic banks' customers highly value Practical implications - The paper has profound implications for Islamic financial institutions operating in Pakistan. Although Originality/value - The paper is a unique contribution to Islamic banks' selection criteria where the importance of
Volume (Year): 4 (2011)
Issue (Month): 2 (June)
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- George G. Kaufman, 1967. "Customers view bank markets and services: a survey of Elkhart, Indiana," Staff Studies 37, Board of Governors of the Federal Reserve System (U.S.).
- Javalgi, Rajshekhar G. & Armacost, Robert L. & Hosseini, Jamshid C., 1989. "Using the analytic hierarchy process for bank management: Analysis of consumer bank selection decisions," Journal of Business Research, Elsevier, vol. 19(1), pages 33-49, August.
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