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Customers' attitude toward Islamic banking in Pakistan


  • Kun-ho Lee
  • Shakir Ullah


Purpose - The purpose of this paper is to examine the different motivational factors that lead to customers' Islamic bank selection decision in Pakistan. In particular, it aims to look into the importance of Design/methodology/approach - The paper presents descriptive statistics and cross-tabulation analysis based on data collected from 357 customers. Findings - The findings reveal that Islamic banks' customers highly value Practical implications - The paper has profound implications for Islamic financial institutions operating in Pakistan. Although Originality/value - The paper is a unique contribution to Islamic banks' selection criteria where the importance of

Suggested Citation

  • Kun-ho Lee & Shakir Ullah, 2011. "Customers' attitude toward Islamic banking in Pakistan," International Journal of Islamic and Middle Eastern Finance and Management, Emerald Group Publishing, vol. 4(2), pages 131-145, June.
  • Handle: RePEc:eme:imefpp:v:4:y:2011:i:2:p:131-145

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    References listed on IDEAS

    1. George G. Kaufman, 1967. "Customers view bank markets and services: a survey of Elkhart, Indiana," Staff Studies 37, Board of Governors of the Federal Reserve System (U.S.).
    2. Javalgi, Rajshekhar G. & Armacost, Robert L. & Hosseini, Jamshid C., 1989. "Using the analytic hierarchy process for bank management: Analysis of consumer bank selection decisions," Journal of Business Research, Elsevier, vol. 19(1), pages 33-49, August.
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    Cited by:

    1. repec:eee:crpeac:v:47:y:2017:i:c:p:39-60 is not listed on IDEAS
    2. Hasan, Syed Akif & Subhani, Muhammad Imtiaz & Osman, Ms. Amber, 2012. "Consumer Criteria for the Selection of an Islamic Bank: Evidence from Pakistan," MPRA Paper 40384, University Library of Munich, Germany.


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