Corporate social responsibility and the bottom line
Purpose – To clarify the relationship between corporate social responsibility (CSR) and profits. Design/methodology/approach – Explicates CSR against the background of a larger thesis (Coase) about the role of firms in a market economy. Findings – There are three different senses of CSR: negative – what not to do (illegal); positive – innovative products and services; and supplementary. There is a clear hierarchy or prioritization here: negative > positive > supplementary. Practical implications – There are four areas in which supplementary obligations contribute directly to the bottom line: the environment, marketing, recruitment, and international. Originality/value – This paper overcomes false dualisms between CSR and profits, avoids hidden political agendas, and offers persuasive arguments for firms to engage in relevant CSR activity.
Volume (Year): 32 (2005)
Issue (Month): 5 (May)
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