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A study of corporate market and non-market behaviors in Chinese transitional environment


  • Zhilong Tian
  • Shuai Fan


Purpose - The purpose of this paper is to integrate the corporate market and non-market behaviors (such as social, legal, and political activities) into the research of competitive interaction. Design/methodology/approach - “Structured content analysis” is used in analyzing the longitudinal data of five real estate enterprises from an industrial journal during the last seven years. Findings - Competitive interactions with market and non-market contents involve the expanded competitive scope, behaviors, and relationships. New explanations beyond previous literatures are provided to explain the expanded competitive behaviors (especially in resource-oriented and mixed scope) by analyzing the characteristics of actions and responses. Practical implications - Firms must effectively focus on the interaction of market and non-market competitive behaviors. Industrial competitors in the market environment can engage in collaborative or cooperative actions with non-market issues in order to obtain collective benefits. Originality/value - This paper expands on previous studyies of competitive interaction by integrating the important non-market content, especially categorizing it in the Chinese transitional environment with typical evidence.

Suggested Citation

  • Zhilong Tian & Shuai Fan, 2008. "A study of corporate market and non-market behaviors in Chinese transitional environment," Journal of Chinese Economic and Foreign Trade Studies, Emerald Group Publishing, vol. 1(1), pages 36-48, January.
  • Handle: RePEc:eme:ceftpp:v:1:y:2008:i:1:p:36-48

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