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A study of corporate market and non-market behaviors in Chinese transitional environment

  • Zhilong Tian
  • Shuai Fan
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    Purpose – The purpose of this paper is to integrate the corporate market and non-market behaviors (such as social, legal, and political activities) into the research of competitive interaction. Design/methodology/approach – “Structured content analysis” is used in analyzing the longitudinal data of five real estate enterprises from an industrial journal during the last seven years. Findings – Competitive interactions with market and non-market contents involve the expanded competitive scope, behaviors, and relationships. New explanations beyond previous literatures are provided to explain the expanded competitive behaviors (especially in resource-oriented and mixed scope) by analyzing the characteristics of actions and responses. Practical implications – Firms must effectively focus on the interaction of market and non-market competitive behaviors. Industrial competitors in the market environment can engage in collaborative or cooperative actions with non-market issues in order to obtain collective benefits. Originality/value – This paper expands on previous studyies of competitive interaction by integrating the important non-market content, especially categorizing it in the Chinese transitional environment with typical evidence.

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    Article provided by Emerald Group Publishing in its journal Journal of Chinese Economic and Foreign Trade Studies.

    Volume (Year): 1 (2008)
    Issue (Month): 1 (December)
    Pages: 36-48

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    Handle: RePEc:eme:ceftpp:v:1:y:2008:i:1:p:36-48
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