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Love or Money? The Effects of Owner Motivation in the California Wine Industry

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  • Scott Morton, Fiona M
  • Podolny, Joel M

Abstract

Models that assume only consumer tastes determine the characteristics of supply are restrictive; producers can gain utility from aspects of production and pay for deviating from demand by accepting lower financial returns. We model and measure motivations of California winery owners, and analyze their effects on quality and price. We find utility-maximizers are more likely to produce high quality and set higher quality-adjusted prices. Profit-oriented owners are less likely to produce high quality wines. These results suggest that the presence of hobbyists who enjoy producing high quality may lower financial returns in the segment and discourage profit-maximizers from locating there. Copyright 2002 by Blackwell Publishing Ltd

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  • Scott Morton, Fiona M & Podolny, Joel M, 2002. "Love or Money? The Effects of Owner Motivation in the California Wine Industry," Journal of Industrial Economics, Wiley Blackwell, vol. 50(4), pages 431-456, December.
  • Handle: RePEc:bla:jindec:v:50:y:2002:i:4:p:431-56
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    Cited by:

    1. Ramana Nanda, 2008. "Cost of External Finance and Selection into Entrepreneurship," Harvard Business School Working Papers 08-047, Harvard Business School.
    2. Harrison, Teresa & Seim, Katja, 2013. "Nonprofit tax exemptions and market structure: The case of fitness centers," School of Economics Working Paper Series 2013-4, LeBow College of Business, Drexel University.
    3. Castriota Stefano & Delmastro Marco, 2010. "Individual and Collective Reputation: Lessons from the Wine Market," L'industria, Società editrice il Mulino, issue 1, pages 149-172.
    4. Kelley, Hugh & Evans, Tom, 2011. "The relative influences of land-owner and landscape heterogeneity in an agent-based model of land-use," Ecological Economics, Elsevier, vol. 70(6), pages 1075-1087, April.
    5. Henry Sauermann, 2017. "Fire in the Belly? Employee Motives and Innovative Performance in Startups versus Established Firms," NBER Working Papers 23099, National Bureau of Economic Research, Inc.
    6. William Dunkelberg & Carmen Moore & Jonathan Scott & William Stull, 2012. "Do Entrepreneurial Goals Matter? Resource Allocation in New Owner-Managed Firms," DETU Working Papers 1203, Department of Economics, Temple University.
    7. Kenkel, Philip L. & Holcomb, Rodney B. & Hill, Amanda, 2008. "Feasibility of a Co-operative Winery," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 26(2).
    8. Vroom, Govert & Mccann, Brian T., 2009. "Ownership structure, profit maximization, and competitive behavior," IESE Research Papers D/800, IESE Business School.
    9. Beckert, Jens & Rössel, Jörg & Schenk, Patrick, 2014. "Wine as a cultural product: Symbolic capital and price formation in the wine field," MPIfG Discussion Paper 14/2, Max Planck Institute for the Study of Societies.
    10. Chandra, Yanto & Coviello, Nicole, 2010. "Broadening the concept of international entrepreneurship: 'Consumers as International Entrepreneurs'," Journal of World Business, Elsevier, vol. 45(3), pages 228-236, July.
    11. Negro, Giacomo & Hannan, Michael T. & Rao, Hayagreeva & Leung, Ming D., 2007. "No Barrique, No Berlusconi: Collective Identity, Contention, and Authenticity in the Making of Barolo and Barbaresco Wines," Research Papers 1972, Stanford University, Graduate School of Business.
    12. Dunkelberg, William & Moore, Carmen & Scott, Jonathan & Stull, William, 2013. "Do entrepreneurial goals matter? Resource allocation in new owner-managed firms," Journal of Business Venturing, Elsevier, vol. 28(2), pages 225-240.
    13. David Hojman, 2005. "Network Learning, Principal-Agent Conflict, and Award-Winning Wine-Making in Chile's Colchagua Valley," Research Papers 200512, University of Liverpool Management School.
    14. Yau-De Wang & Conna Yang, 2016. "How Appealing are Monetary Rewards in the Workplace? A Study of Ethical Leadership, Love of Money, Happiness, and Turnover Intention," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 129(3), pages 1277-1290, December.
    15. William Stull, 2014. "Taking the Plunge: Teaching the Microeconomics of Entrepreneurship," International Advances in Economic Research, Springer;International Atlantic Economic Society, vol. 20(2), pages 139-150, May.
    16. repec:kap:iaecre:v:20:y:2014:i:2:p:139-150 is not listed on IDEAS

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