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Research Productivity in Business Economics: The Case of Marketing

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  • Adamantios Diamantopoulos
  • Udo Wagner

Abstract

The German Economic Review (GER) recently published a paper by Fabel, Hein and Hofmeister about research productivity in Austrian, German and Swiss universities. The authors derive the rankings of institutions and subject areas by analyzing an impressive and comprehensive dataset, which captures the research output of business administration departments. While these rankings might hold at an aggregate level, they lack face validity at a subject-specific level. This lack of validity is demonstrated in the case of marketing by analyzing the research output of the top-ranked institutions in top-ranked journals. A number of proposals to overcome these kinds of problems are provided. Copyright 2009 The Authors. Journal Compilation 2009 Verein für Socialpolitik and Blackwell Publishing Ltd. 2009.

Suggested Citation

  • Adamantios Diamantopoulos & Udo Wagner, 2009. "Research Productivity in Business Economics: The Case of Marketing," German Economic Review, Verein für Socialpolitik, vol. 10, pages 243-248, May.
  • Handle: RePEc:bla:germec:v:10:y:2009:i::p:243-248
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    1. Oliver Fabel & Miriam Hein & Robert Hofmeister, 2008. "Research Productivity in Business Economics: An Investigation of Austrian, German and Swiss Universities," German Economic Review, Verein für Socialpolitik, vol. 9, pages 506-531, November.
    2. Klaus Ritzberger, 2008. "A Ranking of Journals in Economics and Related Fields," German Economic Review, Verein für Socialpolitik, vol. 9, pages 402-430, November.
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    Cited by:

    1. Oliver Fabel & Miriam Hein & Robert Hofmeister, 2009. "Research Productivity in Business Economics: A Reply," German Economic Review, Verein für Socialpolitik, vol. 10, pages 249-252, May.

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