Umbrella Pricing to Attract Early Entry
An incumbent firm engages in a strategy of umbrella pricing to ward off the development of an advanced technology by a prospective entrant. As a result, the competitor enters the market with an old technology less harmful to the established firm. Both firms benefit from umbrella pricing but static as well as dynamic welfare is reduced. Copyright 1993 by The London School of Economics and Political Science.
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Volume (Year): 60 (1993)
Issue (Month): 240 (November)
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