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Advertising and the Theory of Entry Barriers

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  • Cubbin, John S

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  • Cubbin, John S, 1981. "Advertising and the Theory of Entry Barriers," Economica, London School of Economics and Political Science, vol. 48(191), pages 289-298, August.
  • Handle: RePEc:bla:econom:v:48:y:1981:i:191:p:289-98
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    Cited by:

    1. Andreas Nicklisch, 2008. "Semi-collusive advertising and pricing in experimental duopolies," Discussion Paper Series of the Max Planck Institute for Research on Collective Goods 2008_25, Max Planck Institute for Research on Collective Goods.
    2. Guillem Roig, 2017. "Product Compatibility as an Strategy to Hinder Entry Deterrence," DOCUMENTOS DE TRABAJO 015774, UNIVERSIDAD DEL ROSARIO.
    3. Guillem Roig, 2017. "Product Compatibility as an Strategy to Hinder Entry Deterrence," DOCUMENTOS DE TRABAJO 015773, UNIVERSIDAD DEL ROSARIO.
    4. José Manuel Ordoñez de Haro, 1993. "Efectos de la publicidad estratégica en una industria con productos diferenciados," Investigaciones Economicas, Fundación SEPI, vol. 17(3), pages 527-549, September.
    5. Ravi Kumar, K. & Hadjinicola, George C., 1996. "Resource allocation to defensive marketing and manufacturing strategies," European Journal of Operational Research, Elsevier, vol. 94(3), pages 453-466, November.
    6. Azamat Valei, 2017. "Advertising Response to New Entry," CERGE-EI Working Papers wp588, The Center for Economic Research and Graduate Education - Economics Institute, Prague.
    7. Andreas Nicklisch, 2012. "Does collusive advertising facilitate collusive pricing? Evidence from experimental duopolies," European Journal of Law and Economics, Springer, vol. 34(3), pages 515-532, December.

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