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Green Coffee? The Contradictions of Global Sustainability Initiatives from an Indian Perspective


  • Jeffrey Neilson
  • Bill Pritchard


The 'Common Code for the Coffee Community' (4C) was developed as a multi-stakeholder initiative designed to embed sustainability principles in the mainstream coffee industry. It elicited widespread condemnation from producer countries during its initial 'testing phase'. Focusing on Indian opposition, this article comes to the conclusion that, unless key issues as defined by producer-country interests are addressed, any initiatives to advance the economic, social and environmental sustainability of the industry are likely to be seen as vehicles within a neo-imperialist agenda seeking to establish consumer-country control over the product supply chain. Copyright 2007 Blackwell Publishing Ltd.

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  • Jeffrey Neilson & Bill Pritchard, 2007. "Green Coffee? The Contradictions of Global Sustainability Initiatives from an Indian Perspective," Development Policy Review, Overseas Development Institute, vol. 25(3), pages 311-331, May.
  • Handle: RePEc:bla:devpol:v:25:y:2007:i:3:p:311-331

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    Cited by:

    1. Fuchs, Doris & Glaab, Katharina, 2011. "Material power and normative conflict in global and local agrifood governance: The lessons of ‘Golden Rice’ in India," Food Policy, Elsevier, vol. 36(6), pages 729-735.
    2. Simon R. Bush & Peter Oosterveer, 2015. "Vertically Differentiating Environmental Standards: The Case of the Marine Stewardship Council," Sustainability, MDPI, Open Access Journal, vol. 7(2), pages 1-23, February.
    3. Ruben, Ruerd & Fort, Ricardo, 2012. "The Impact of Fair Trade Certification for Coffee Farmers in Peru," World Development, Elsevier, vol. 40(3), pages 570-582.
    4. Agni Kalfagianni, 2014. "Addressing the Global Sustainability Challenge: The Potential and Pitfalls of Private Governance from the Perspective of Human Capabilities," Journal of Business Ethics, Springer, vol. 122(2), pages 307-320, June.
    5. Franck Galtier & Giovanni Belletti & Andrea Marescotti, 2013. "Factors Constraining Building Effective and Fair Geographical Indications for Coffee: Insights from a Dominican Case Study," Development Policy Review, Overseas Development Institute, vol. 31(5), pages 597-615, September.
    6. Bustanul Arifin, 2010. "Global Sustainability Regulation and Coffee Supply Chains in Lampung Province, Indonesia," Asian Journal of Agriculture and Development, Southeast Asian Regional Center for Graduate Study and Research in Agriculture (SEARCA), vol. 7(2), pages 67-89, December.
    7. Kondo, Takumi & Osanami, Fumio & Barmon, Basanta Kumar & Yamaguchi, Junichi, 2. "Rice-prawn Farming System: Impacts on Soil Quality and Land Productivity of Modern Variety Paddy Production in Bangladesh," Asian Journal of Agriculture and Development, Southeast Asian Regional Center for Graduate Study and Research in Agriculture (SEARCA), vol. 7(2).
    8. Marisol Velazquez, 2014. "Commercialization and consumption of coffee in Mexico," ERSA conference papers ersa14p1681, European Regional Science Association.
    9. Neilson, Jeff, 2008. "Global Private Regulation and Value-Chain Restructuring in Indonesian Smallholder Coffee Systems," World Development, Elsevier, vol. 36(9), pages 1607-1622, September.
    10. van Wijk, J.C.A.C. & Danse, M. & van Tulder, R.J.M., 2008. "Making Retail Supply Chains Sustainable: Upgrading Opportunities for Developing Country Suppliers under Voluntary Quality Standards," ERIM Report Series Research in Management ERS-2008-080-ORG, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.

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