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Turismul – o relatie privilegiata cu dezvoltarea durabila

Author

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  • Mirela Mazilu

    () (University of Craiova in Drobeta Turnu-Severin)

Abstract

In contextul recentei aderari a Romaniei la Uniunea Europeana turismul reprezinta una din oportunitatile reale pe care perioada imediat urmatoare o ofera tarii noastre. Or, experienta dobandita, facilitatile existente, competitivitatea preturilor, recomanda Romania ca o atractiva destinatie, dar totodata actiunea imperativa a tuturor celor implicati in turism va trebui sa se axeze pe serviciile oferite care se presupune a fi de cea mai buna calitate si pe mentinerea unui mediu natural – materia sa prima – in plina armonie, stiut fiind faptul ca, atunci cand mediul inconjurator si turismul coexista in armonie, mediul beneficiaza de pe urma turismului (si invers!). Turismul durabil este si va fi in armonie cu mediul, cu populatia si cultura locului, in asa fel incat dezvoltarea lui sa se faca in profitul lor si nu in detrimentul lor.

Suggested Citation

  • Mirela Mazilu, 2007. "Turismul – o relatie privilegiata cu dezvoltarea durabila," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 1(4), pages 64-70, October.
  • Handle: RePEc:ase:journl:v:1:y:2007:i:4:p:64-70
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    File URL: http://www.edumark.ase.ro/RePEc/rmko/4/10.pdf
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    Keywords

    turism durabil; schimbare de mentalitate; pista majora de interventie; tourism; lasting; changes in mentality; major way of intervention;

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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