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Turismul – o relatie privilegiata cu dezvoltarea durabila

Listed author(s):
  • Mirela Mazilu


    (University of Craiova in Drobeta Turnu-Severin)

In contextul recentei aderari a Romaniei la Uniunea Europeana turismul reprezinta una din oportunitatile reale pe care perioada imediat urmatoare o ofera tarii noastre. Or, experienta dobandita, facilitatile existente, competitivitatea preturilor, recomanda Romania ca o atractiva destinatie, dar totodata actiunea imperativa a tuturor celor implicati in turism va trebui sa se axeze pe serviciile oferite care se presupune a fi de cea mai buna calitate si pe mentinerea unui mediu natural – materia sa prima – in plina armonie, stiut fiind faptul ca, atunci cand mediul inconjurator si turismul coexista in armonie, mediul beneficiaza de pe urma turismului (si invers!). Turismul durabil este si va fi in armonie cu mediul, cu populatia si cultura locului, in asa fel incat dezvoltarea lui sa se faca in profitul lor si nu in detrimentul lor.

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Article provided by Bucharest University of Economic Studies, School of Marketing in its journal Revista de Marketing Online (Journal of Online Marketing).

Volume (Year): 1 (2007)
Issue (Month): 4 (October)
Pages: 64-70

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Handle: RePEc:ase:journl:v:1:y:2007:i:4:p:64-70
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