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Relatia dintre agentia de publicitate si client: cooperare si interes

Listed author(s):
  • Bogdan Nichifor


    (University of Bacau)

  • Luminita Zait

    (University of Bacau)

Fiind purtatorii cererii si ai ofertei de servicii de publicitate, intre anuntatori si agentiile de publicitate se stabilesc relatii care contureaza in final dimensiunile pietei publicitatii. Aceste relatii implica o serie de aspecte care sunt legate de: modul in care agentiile isi atrag clientii, evolutia acestor relatii dintre anuntator – agentie de publicitate, modul de compensare si evaluare al serviciilor oferite de agentiile de publicitate si, in final, factorii care afecteaza in mod negativ legaturile dintre anuntatori si agentii.

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Article provided by Bucharest University of Economic Studies, School of Marketing in its journal Revista de Marketing Online (Journal of Online Marketing).

Volume (Year): 1 (2007)
Issue (Month): 3 (July)
Pages: 48-53

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Handle: RePEc:ase:journl:v:1:y:2007:i:3:p:48-53
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