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Editorial: Planificare strategica orientata spre piata in domeniul serviciilor de educatie


  • Olteanu Valerica

    () (School of Marketing, Bucharest University of Economic Studies)


Invatamantul romanesc, asemenea intregii economii, se confrunta din ce in ce mai mult cu cerintele economiei de piata, fiind afectat de concurenta, de procesul integrarii europene si mai ales de necesitatea satisfacerii nevoilor studentilor in aceste noi conditii. Din acest motiv, institutiile de invatamant superior sunt nevoite sa-si modifice intregul comportament, parcurgand un proces de restructurare dificil, uneori contradictoriu.

Suggested Citation

  • Olteanu Valerica, 2007. "Editorial: Planificare strategica orientata spre piata in domeniul serviciilor de educatie," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 1(2), pages 1-2, April.
  • Handle: RePEc:ase:journl:v:1:y:2007:i:2:p:1-2

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    More about this item


    marketing education; European Union; education management; educatie marketing; Uniunea Europeana; integrare; management educational;

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • A2 - General Economics and Teaching - - Economic Education and Teaching of Economics


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