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Editorial: Planificare strategica orientata spre piata in domeniul serviciilor de educatie

Listed author(s):
  • Olteanu Valerica


    (School of Marketing, Bucharest University of Economic Studies)

Registered author(s):

    Invatamantul romanesc, asemenea intregii economii, se confrunta din ce in ce mai mult cu cerintele economiei de piata, fiind afectat de concurenta, de procesul integrarii europene si mai ales de necesitatea satisfacerii nevoilor studentilor in aceste noi conditii. Din acest motiv, institutiile de invatamant superior sunt nevoite sa-si modifice intregul comportament, parcurgand un proces de restructurare dificil, uneori contradictoriu.

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    Article provided by Bucharest University of Economic Studies, School of Marketing in its journal Revista de Marketing Online (Journal of Online Marketing).

    Volume (Year): 1 (2007)
    Issue (Month): 2 (April)
    Pages: 1-2

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    Handle: RePEc:ase:journl:v:1:y:2007:i:2:p:1-2
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