Corporate strategies during the global crisis
The global downturn has hit many businesses as they were implementing global strategies to create, transfer and exploit competences across operations and locations world-wide. In an increasingly integrated world economy, multinational enterprises (MNEs) pursue opportunities for international growth, and thus manage global competition and develop strategies that create and exploit complementarities and linkages in the global net of their operations. Many conglomerates thus have in recent years accelerated their internationalization while simultaneously reducing their product diversification, a process known as “globalfocusing”. This process has been driven by shifts in barriers to entry across industries and countries due to the globalisation of markets, resources, supply chains and business models.
Volume (Year): 1 (2009)
Issue (Month): 9 (May)
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