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Digital Transformation Strategy in SMEs: The Role of Entrepreneurs’ IEO

In: Management and Resilience of African Organizations in Times of Crisis

Author

Listed:
  • Lahsen Oubdi

    (Ibn Zohr University, ENCG Agadir Business School)

  • Oumaima Mekkaoui

    (Ibn Zohr University, ENCG Agadir Business School)

Abstract

This paper explores the entrepreneurial orientation factors that influence SMEs’ digital transformation strategy. To achieve this, this paper proposes a conceptual framework by revisiting and extending Miller (Management Science 29:770–791, 1983) and Gerschewski et al. (Review of International Business and Strategy 26:446–471, 2016) individual entrepreneurial orientation (IEO) model (i.e., innovativeness, proactiveness, risk-taking, entrepreneurial passion, and perseverance). The proposed model is validated using structural equation modeling (SEM). Our findings indicate that risk-taking and entrepreneurial passion positively affect the achievement of SMEs’ digital transformation strategy goals, while proactiveness, innovativeness, and perseverance do not. To the best of our knowledge, this is the first study of its kind in this area.

Suggested Citation

  • Lahsen Oubdi & Oumaima Mekkaoui, 2024. "Digital Transformation Strategy in SMEs: The Role of Entrepreneurs’ IEO," Springer Proceedings in Business and Economics, in: Shani D. Carter & Sara Bensal (ed.), Management and Resilience of African Organizations in Times of Crisis, chapter 0, pages 241-260, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-56007-1_15
    DOI: 10.1007/978-3-031-56007-1_15
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