Reconsidering the measurement of country image - theory and practice
In: FIKUSZ 2008 Business Sciences - Symposium for Young Researchers: Proceedings
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- Martin S Roth & Jean B Romeo, 1992. "Matching Product Category and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 23(3), pages 477-497, September.
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Keywords
country image; country branding; scale test and development;All these keywords.
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