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Factors affecting the use of e-commerce in creative industries: Empirical evidences from SMES in Jabodetabek-Indonesia

Author

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  • Donny Oktavian Syah
  • Rambat Lupiyoadi
  • Adi Pramudita Tjiptadi

Abstract

The goal of this research is to identify factors that influences: organizational readiness, the external pressure, the ease of using, and final factor benefit that can be obtained from the use of e-commerce in SMEs Creative Industries in Jabodetabek.Our analysis demonstrate that there is a relationship between the organizational readiness, external pressure, the ease of using, and the benefits of e-commerce in SMEs Creative Industries in Jabodetabek city (Jakarta, Bogor, Depok, Tangerang, and Bekasi), Indonesia. In addition, the research found that when e-commerce was applied both the organizational readiness improved, and provided a clear benefit to the SMEs that adopted it. On the other hand, the external pressure and the perceived ease of use did not prove to have any significant effect in SMEs Creative Industries in Jabodetabek.

Suggested Citation

  • Donny Oktavian Syah & Rambat Lupiyoadi & Adi Pramudita Tjiptadi, 2016. "Factors affecting the use of e-commerce in creative industries: Empirical evidences from SMES in Jabodetabek-Indonesia," Jurnal Siasat Bisnis, Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia, vol. 20(2), pages 143-160.
    • Handle: RePEc:uii:jsbuii:v:20:y:2016:i:2:p:143-160:id:6309
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    Cited by:

    1. Sotirios Zygiaris, 2022. "The Impact of Innovation Systems on E-commerce Capacity," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 13(1), pages 276-289, March.

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