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Explaining participation in the self-service economy

Author

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  • Colin C. Williams
  • Sara J. Nadin
  • Jan E. Windebank

Abstract

To explain participation in the self-service economy, competing theorisations have variously depicted participants as rational economic actors, dupes, seekers of self-identity, or simply doing so out of economic necessity or choice. To evaluate motives for self-servicing in the home improvement and maintenance sector, a survey of 120 households in an English locality is reported. This will reveal that all theorisations are valid to differing degrees, and through a process of induction, will offer a typology that combines the existing theorisations by differentiating between ‘willing’ (rational economic actors, choice, identity seeking) and ‘reluctant’ (economic and market necessity, dupes) participants in self-servicing. The outcome is a call to evaluate the broader applicability of this typology when explaining the wider self-service economy.

Suggested Citation

  • Colin C. Williams & Sara J. Nadin & Jan E. Windebank, 2011. "Explaining participation in the self-service economy," The Service Industries Journal, Taylor & Francis Journals, vol. 32(11), pages 1811-1822, March.
    • Handle: RePEc:taf:servic:v:32:y:2011:i:11:p:1811-1822
    DOI: 10.1080/02642069.2011.574284
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    1. Gershuny, Jonathan, 2000. "Changing Times: Work and Leisure in Postindustrial Society," OUP Catalogue, Oxford University Press, number 9780198287872, Decembrie.
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    Cited by:

    1. Andrea Fracasso & Giuseppe Vittucci Marzetti & Diego Coletto, 2018. "Informal economy and extractive institutions," Review of Economics and Institutions, Università di Perugia, vol. 9(1).

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