IDEAS home Printed from https://ideas.repec.org/a/taf/reroxx/v36y2023i3p2201295.html
   My bibliography  Save this article

The interplay of strategy, corporate social responsibility and customer orientation in explaining firm performance: a stakeholder view

Author

Listed:
  • Ovidiu Niculae Bordean
  • Kathleen Welsh

Abstract

The link between strategy and performance is a well-established topic in the strategic management field, yet few studies have examined the role that corporate social responsibility (CSR) and customer orientation (CO) have on this relationship. Using a stakeholder theory perspective, the objective of this study is to explore these relationships in the context of a transition economy. A sample of Romanian firms was used and the data was tested using partial least square structural equation modelling. The empirical results present findings that while there is a significant relationship between strategic planning and CSR, a significant relationship was not found between strategic planning and performance, nor between strategic planning and CO. However, a partially mediated relationship was found between CSR, CO, and performance. The conclusion is that the embrace of free-market practices is still evolving in transition economies. The implication is that over time learning and accumulation of related knowledge will strengthen the interplay of these firm practices and result in improved performance.

Suggested Citation

  • Ovidiu Niculae Bordean & Kathleen Welsh, 2023. "The interplay of strategy, corporate social responsibility and customer orientation in explaining firm performance: a stakeholder view," Economic Research-Ekonomska Istraživanja, Taylor & Francis Journals, vol. 36(3), pages 2201295-220, December.
    • Handle: RePEc:taf:reroxx:v:36:y:2023:i:3:p:2201295
    DOI: 10.1080/1331677X.2023.2201295
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/1331677X.2023.2201295
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/1331677X.2023.2201295?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:reroxx:v:36:y:2023:i:3:p:2201295. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/rero .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.