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Drivers of diffusion of consumer products: empirical evidence from the digital audio player market

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  • Roberto Camerani
  • Nicoletta Corrocher
  • Roberto Fontana

Abstract

We empirically study the factors affecting the timing of adoption of a consumer technology. We account for four possible effects (epidemic, probit, stock, and order effect) in relation to the diffusion of portable digital audio players (DAPs) using an original dataset of several hundred potential adopters from eight European countries and Japan. Our findings suggest that each one of these effects, which are often incorporated into competing models of diffusion, contribute to explain the diffusion of DAPs. Thus while researches informed by a specific approach to the study of innovation diffusion could lead to important results, they also run the risk of accounting for only a part of the phenomenon. This consideration highlights the quest for a more comprehensive approach to diffusion studies.

Suggested Citation

  • Roberto Camerani & Nicoletta Corrocher & Roberto Fontana, 2016. "Drivers of diffusion of consumer products: empirical evidence from the digital audio player market," Economics of Innovation and New Technology, Taylor & Francis Journals, vol. 25(7), pages 731-745, October.
    • Handle: RePEc:taf:ecinnt:v:25:y:2016:i:7:p:731-745
    DOI: 10.1080/10438599.2016.1142125
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    References listed on IDEAS

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    1. Giovanni Dosi, 2000. "Innovation, Organization and Economic Dynamics," Books, Edward Elgar Publishing, number 1248, December.
    2. Davies, Stephen W., 1979. "Inter-firm diffusion of process innovations," European Economic Review, Elsevier, vol. 12(4), pages 299-317, October.
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    Cited by:

    1. Davide Rizzo & Fatma Fourati-Jamoussi & Lucian Ceapraz & Mariia Ostapchuk & Hanitra Randrianasolo & Anne Combaud & Michel J.F. Dubois, 2023. "Identifying the stakeholders’ interactions within an agricultural innovation system towards sustainability : The case of a French cluster for agritech innovation," Post-Print hal-04295987, HAL.
    2. Camerani, Roberto & Corrocher, Nicoletta & Fontana, Roberto, 2020. "It's never too late (to enter)… till it is! Firms’ entry and exit in the digital audio player industry," Technological Forecasting and Social Change, Elsevier, vol. 153(C).

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