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Identifying Key Trends of Direct Sales in the European Union

Author

Listed:
  • Mădălina Brutu

    (University of Pitești, Romania)

  • Daniela Mihai

    (University of Pitești, Romania)

Abstract

Selling is the most representative marketing action; without customers there is no organization, and without sales there is no customer. Selling does not mean only to conclude a business (giving an economical good and receiving an amount of money), but also to obtain satisfied, loyal customers. An alternative to the traditional sale is the direct sale. The main objective of this paper is to present briefly the opinions of some renowned researchers regarding selling in general, and direct selling in particular; the righteous dimensioning of direct selling within the European Union and Romania, detecting Romania’s deviations towards the European Union in relation with the characteristics of direct selling, achieving researches, through the SPSS program, which can detect the main trends of direct selling within the European Union.

Suggested Citation

  • Mădălina Brutu & Daniela Mihai, 2012. "Identifying Key Trends of Direct Sales in the European Union," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 12(1), pages 15-24.
    • Handle: RePEc:pet:annals:v:12:y:2012:i:1:p:15-24
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    References listed on IDEAS

    as
    1. Daniela Simona Nenciu & Mirela Secară, 2009. "Usage of Direct Marketing Research in Establishing the Attractiveness of Mamaia Resort amongst Tourists," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 9(4), pages 99-104.
    2. Sorina Raula Gîrboveanu & Silvia Puiu, 2008. "Viral Marketing," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 8(1), pages 223-230.
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      More about this item

      Keywords

      sales; direct sales; the European Union;
      All these keywords.

      JEL classification:

      • M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
      • M2 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics

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