Editorial: A New Chapter or a New Page for Marketing Science ?
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DOI: 10.1287/mksc.2021.1338
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References listed on IDEAS
- Eric T. Bradlow, 2008. "Editorial—Enticing and Publishing the Home Run Paper," Marketing Science, INFORMS, vol. 27(1), pages 4-6, 01-02.
- K. Sudhir, 2016. "Editorial—The Exploration-Exploitation Tradeoff and Efficiency in Knowledge Production," Marketing Science, INFORMS, vol. 35(1), pages 1-9, January.
- Preyas S. Desai, 2011. "Editorial--Marketing Science: Marketing and Science," Marketing Science, INFORMS, vol. 30(1), pages 1-3, 01-02.
- Steven M. Shugan, 2002. "The Mission of Marketing Science," Marketing Science, INFORMS, vol. 21(1), pages 1-13.
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