Negotiations and Exclusivity Contracts for Advertising
Author
Abstract
Suggested Citation
DOI: 10.1287/mksc.22.2.222.16036
Download full text from publisher
References listed on IDEAS
- Gila E. Fruchter & Shlomo Kalish, 1997. "Closed-Loop Advertising Strategies in a Duopoly," Management Science, INFORMS, vol. 43(1), pages 54-63, January.
- Jonas Hackner & Sten Nyberg, 2008.
"Advertising and Media Market Concentration,"
Journal of Media Economics, Taylor & Francis Journals, vol. 21(2), pages 79-96.
- Häckner, Jonas & Nyberg, Sten, 2000. "Price Competition, Advertising and Media Market Concentration," Research Papers in Economics 2000:3, Stockholm University, Department of Economics.
- Nils-Henrik M. von der Fehr & Kristin Stevik, 1998.
"Persuasive Advertising and Product Differentiation,"
Southern Economic Journal, John Wiley & Sons, vol. 65(1), pages 113-126, July.
- Von der Fehr, N.H.M. & Stevik, K., 1996. "Persuasive Advertising and Product Differentiation," Memorandum 01/1996, Oslo University, Department of Economics.
- Lal, Rajiv & Villas-Boas, J Miguel, 1996. "Exclusive Dealing and Price Promotions," The Journal of Business, University of Chicago Press, vol. 69(2), pages 159-172, April.
- Prasad A. Naik & Murali K. Mantrala & Alan G. Sawyer, 1998. "Planning Media Schedules in the Presence of Dynamic Advertising Quality," Marketing Science, INFORMS, vol. 17(3), pages 214-235.
- Gene M. Grossman & Carl Shapiro, 1984. "Informative Advertising with Differentiated Products," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 51(1), pages 63-81.
- Gila E. Fruchter, 1999. "The Many-Player Advertising Game," Management Science, INFORMS, vol. 45(11), pages 1609-1611, November.
- Esther Gal‐Or & Anthony Dukes, 2003. "Minimum Differentiation in Commercial Media Markets," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 12(3), pages 291-325, September.
- Joydeep Srivastava & Dipankar Chakravarti & Amnon Rapoport, 2000. "Price and Margin Negotiations in Marketing Channels: An Experimental Study of Sequential Bargaining Under One-sided Uncertainty and Opportunity Cost of Delay," Marketing Science, INFORMS, vol. 19(2), pages 163-184, October.
- Devavrat Purohit, 1997. "Dual Distribution Channels: The Competition Between Rental Agencies and Dealers," Marketing Science, INFORMS, vol. 16(3), pages 228-245.
- Daniel P. O'Brien & Greg Shaffer, 1997. "Nonlinear Supply Contracts, Exclusive Dealing, and Equilibrium Market Foreclosure," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 6(4), pages 755-785, December.
- Shantanu Dutta & Mark Bergen & George John, 1994. "The Governance of Exclusive Territories When Dealers can Bootleg," Marketing Science, INFORMS, vol. 13(1), pages 83-99.
- Baye, Michael R. & Morgan, John, 2000. "A simple model of advertising and subscription fees," Economics Letters, Elsevier, vol. 69(3), pages 345-351, December.
- Michael R. Baye & John Morgan, 2001. "Information Gatekeepers on the Internet and the Competitiveness of Homogeneous Product Markets," American Economic Review, American Economic Association, vol. 91(3), pages 454-474, June.
- Alvin J. Silk & Ernst R. Berndt, 1993. "Scale and Scope Effects on Advertising Agency Costs," Marketing Science, INFORMS, vol. 12(1), pages 53-72.
- S. Siddarth & Amitava Chattopadhyay, 1998. "To Zap or Not to Zap: A Study of the Determinants of Channel Switching During Commercials," Marketing Science, INFORMS, vol. 17(2), pages 124-138.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Nilssen,T. & Sorgard,L., 2001. "The TV industry : advertising and programming," Memorandum 18/2001, Oslo University, Department of Economics.
- Upender Subramanian & Jagmohan S. Raju & Z. John Zhang, 2013. "Exclusive Handset Arrangements in the Wireless Industry: A Competitive Analysis," Marketing Science, INFORMS, vol. 32(2), pages 246-270, March.
- Anna E. Tuchman & Harikesh S. Nair & Pedro M. Gardete, 2018. "Television ad-skipping, consumption complementarities and the consumer demand for advertising," Quantitative Marketing and Economics (QME), Springer, vol. 16(2), pages 111-174, June.
- Anderson, Simon P. & Gabszewicz, Jean J., 2006.
"The Media and Advertising: A Tale of Two-Sided Markets,"
Handbook of the Economics of Art and Culture, in: V.A. Ginsburgh & D. Throsby (ed.), Handbook of the Economics of Art and Culture, edition 1, volume 1, chapter 18, pages 567-614,
Elsevier.
- ANDERSON, Simon P. & GABSZEWICZ, Jean J., 2005. "The media and advertising : a tale of two-sided markets," LIDAM Discussion Papers CORE 2005088, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
- ANDERSON, Simon P. & GABSZEWICZ, Jean J., 2006. "The media and advertising: a tale of two-sidedmarkets," LIDAM Reprints CORE 1888, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
- Simon P., ANDERSON & Jean J., GABSZEWICZ, 2005. "The media and advertising : a table of two-sided markets," Discussion Papers (ECON - Département des Sciences Economiques) 2005060, Université catholique de Louvain, Département des Sciences Economiques.
- Gabszewicz, Jean Jaskold & Anderson, Simon, 2005. "The Media and Advertising: A Tale of Two-Sided Markets," CEPR Discussion Papers 5223, C.E.P.R. Discussion Papers.
- Belleflamme,Paul & Peitz,Martin, 2015.
"Industrial Organization,"
Cambridge Books,
Cambridge University Press, number 9781107687899.
- Belleflamme,Paul & Peitz,Martin, 2015. "Industrial Organization," Cambridge Books, Cambridge University Press, number 9781107069978, November.
- Esther Gal-Or & Mordechai Gal-Or, 2005. "Customized Advertising via a Common Media Distributor," Marketing Science, INFORMS, vol. 24(2), pages 241-253, July.
- Huang, Jian & Leng, Mingming & Liang, Liping, 2012. "Recent developments in dynamic advertising research," European Journal of Operational Research, Elsevier, vol. 220(3), pages 591-609.
- Nilssen, Tore & Sørgard, Lars, 2000.
"TV Advertising, Program Quality, and Product-Market Oligopoly,"
Competition Policy Center, Working Paper Series
qt2zp943hj, Competition Policy Center, Institute for Business and Economic Research, UC Berkeley.
- Tore Nilssen & Lars Sørgard, 2003. "TV Advertising, Program Quality, and Product-Market Oligopoly," Industrial Organization 0303012, University Library of Munich, Germany.
- Prasad A. Naik & Ashutosh Prasad & Suresh P. Sethi, 2008. "Building Brand Awareness in Dynamic Oligopoly Markets," Management Science, INFORMS, vol. 54(1), pages 129-138, January.
- Yang, Yupin & Lu, Qiang (Steven) & Tang, Guanting & Pei, Jian, 2015. "The Impact of Market Competition on Search Advertising," Journal of Interactive Marketing, Elsevier, vol. 30(C), pages 46-55.
- Simon P. Anderson & André de Palma, 2012.
"Competition for attention in the Information (overload) Age,"
RAND Journal of Economics, RAND Corporation, vol. 43(1), pages 1-25, March.
- Anderson, Simon & de Palma, André, 2009. "Competition for attention in the information (overload) age," CEPR Discussion Papers 7286, C.E.P.R. Discussion Papers.
- S. Anderson & André de Palma, 2012. "Competition for attention in the information (overload) age," Post-Print hal-00517721, HAL.
- S. Anderson & André de Palma, 2012. "Competition for attention in the information (overload) age," Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers) hal-00517721, HAL.
- Schmidtke, Richard, 2006. "Two-Sided Markets with Pecuniary and Participation Externalities," Discussion Papers in Economics 963, University of Munich, Department of Economics.
- Claude Crampes & Carole Haritchabalet & Bruno Jullien, 2009.
"Advertising, Competition And Entry In Media Industries,"
Journal of Industrial Economics, Wiley Blackwell, vol. 57(1), pages 7-31, March.
- Claude Crampes & Carole Haritchabalet & Bruno Jullien, 2005. "Advertising, Competition and Entry in Media Industries," CESifo Working Paper Series 1591, CESifo.
- Crampes, Claude & Haritchabalet, Carole & Jullien, Bruno, 2006. "Advertising, Competition and Entry in Media Industries," IDEI Working Papers 374, Institut d'Économie Industrielle (IDEI), Toulouse.
- Claude Crampes & Carole Haritchabalet & Bruno Jullien, 2009. "Advertising, competition and entry in media industries," Post-Print hal-04119567, HAL.
- Chioveanu, Ioana, 2008.
"Advertising, brand loyalty and pricing,"
Games and Economic Behavior, Elsevier, vol. 64(1), pages 68-80, September.
- Ioana Chioveanu, 2005. "Advertising, Brand Loyalty And Pricing," Working Papers. Serie AD 2005-32, Instituto Valenciano de Investigaciones Económicas, S.A. (Ivie).
- Lola Esteban & José M. Hernández, 2017. "Perfect versus imperfect direct advertising, and market performance," Journal of Economics, Springer, vol. 122(1), pages 1-27, September.
- Rosa Branca Esteves, 2009.
"Customer Poaching And Advertising,"
Journal of Industrial Economics, Wiley Blackwell, vol. 57(1), pages 112-146, March.
- Rosa Branca Esteves, 2007. "Customer Poaching and Advertising," NIPE Working Papers 12/2007, NIPE - Universidade do Minho.
- Galeotti, Andrea & Moraga-González, José Luis, 2009.
"Platform intermediation in a market for differentiated products,"
European Economic Review, Elsevier, vol. 53(4), pages 417-428, May.
- Andrea Galeotti & José Luis Moraga Gonzales, 2008. "Platform Intermediation in a Market for Differentiated Products," CESifo Working Paper Series 2266, CESifo.
- Paul Belleflamme & Martin Peitz, 2019.
"Managing competition on a two‐sided platform,"
Journal of Economics & Management Strategy, Wiley Blackwell, vol. 28(1), pages 5-22, January.
- Paul Belleflamme & Martin Peitz, 2018. "Managing Competition on a Two-Sided Platform," Working Papers halshs-01833106, HAL.
- Paul Belleflamme & Martin Peitz, 2019. "Managing competition on a two-sided platform," LIDAM Reprints CORE 2998, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
- Paul Belleflamme & Martin Peitz, 2019. "Managing competition on a two-sided platform," Post-Print hal-03590196, HAL.
- Paul Belleflamme & Martin Peitz, 2018. "Managing Competition on a Two-Sided Platform," CRC TR 224 Discussion Paper Series crctr224_2018_028, University of Bonn and University of Mannheim, Germany.
- Paul Belleflamme & Martin Peitz, 2018. "Managing Competition on a Two-Sided Platform," AMSE Working Papers 1820, Aix-Marseille School of Economics, France.
- Greg Shaffer & Florian Zettelmeyer, 2002. "When Good News About Your Rival Is Good for You: The Effect of Third-Party Information on the Division of Channel Profits," Marketing Science, INFORMS, vol. 21(3), pages 273-293, November.
- Il-Horn Hann & Kai-Lung Hui & Sang-Yong Tom Lee & Ivan Png, 2005. "Consumer Privacy and Marketing Avoidance," Industrial Organization 0503009, University Library of Munich, Germany.
More about this item
Keywords
Advertising; Market Structure; Media;All these keywords.
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:inm:ormksc:v:22:y:2003:i:2:p:222-245. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Asher (email available below). General contact details of provider: https://edirc.repec.org/data/inforea.html .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.