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The Destination Image Of Bucovina Among Romanian Tourists

Author

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  • Ariadna Ioana JURAVLE (GAVRA)

    (Doctoral School of Economics and Business Administration, “Alexandru Ioan Cuza” University, Iasi, Romania)

  • Constantin SASU

    (“Alexandru Ioan Cuza” University, Iasi, Romania)

  • Loredana TEREC-VLAD

    (”Stefan cel Mare” University, Suceava, Romania)

Abstract

The aim of this article is to identify the destination image of Bucovina among Romanian tourists. Bucovina is one of the most important tourist destinations of Romania, it is located in the North Eastern region of Romania and tourism has the potential to provide significant support for economic development of this region. This economic development may occur if the elements of tourism are well-managed. One of the factors influencing the success of a destination is its image. Earlier studies showed the importance of destination image, even though no studies have been conducted for Bucovina to identify the image of this destination. To implement this study, we used survey as the research method and the questionnaire as our research tool. We conducted the content analysis of responses to open questions. The items were included into a broader questionnaire although this article comprises just the qualitative research in which we included emergent coding.

Suggested Citation

  • Ariadna Ioana JURAVLE (GAVRA) & Constantin SASU & Loredana TEREC-VLAD, 2016. "The Destination Image Of Bucovina Among Romanian Tourists," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 139-149, December.
    • Handle: RePEc:cmj:journl:y:2016:i:10:p:139-149
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    References listed on IDEAS

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    1. Otilia Crăciun (Radu) & Cristina Gabriela Vasciuc (Săndulescu) & Dumitru Săndulescu, 2020. "Ecotourism in Bucovina," Book chapters-LUMEN Proceedings, in: Marcin Waldemar STANIEWSKI & Valentina VASILE & Adriana Grigorescu (ed.), International Conference Innovative Business Management & Global Entrepreneurship (IBMAGE 2020), edition 1, volume 14, chapter 54, pages 734-743, Editura Lumen.
    2. Cosmin Alin Popescu & Tiberiu Iancu & Gabriela Popescu & Tabita Adamov & Ramona Ciolac, 2023. "The Impact of Agritourism Activity on the Rural Environment: Findings from an Authentic Agritourist Area—Bukovina, Romania," Sustainability, MDPI, vol. 15(13), pages 1-23, June.
    3. Liliana Hîncu, 2017. "Bucovina Tourist Destination," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 6(1), pages 1-16, January.
    4. Liliana HÃŽNCU, 2017. "Online Advertising Of Tourism In Bucovina," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 6(2), pages 1-16, July.
    5. Liliana Hincu, 2017. "Promoting The Bucovina Area On Cultural And Religious Tourism," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 6(3), pages 1-21, august.
    6. Liliana HÃŽNCU, 2017. "Ethics And Postmodern Values Within The Strategies Of Promoting Tourism In Bucovina," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 6(2), pages 1-19, July.
    7. Ciprian Gavra, 2017. "Promoting Religious Values In The Postmodern World," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 6(1), pages 1-35, January.
    8. Cristinel Petrișor Constantin & Vasile Papuc-Damașcan & Andrei Blumer & Ruxandra-Gabriela Albu & Titus Suciu & Adina Nicoleta Candrea & Ana Ispas, 2021. "Profiling Visitors to Romanian Ecotourism Destinations," Sustainability, MDPI, vol. 13(5), pages 1-16, March.
    9. Liliana Hîncu, 2017. "Aspects Of Ethics And Responsibilities In The Activity Of Promoting Tourism," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 6(3), pages 1-28, august.
    10. Alexandru Trifu, & Ariadna-Ioana Juravle (Gavra), & Loredana Terec-Vlad, 2017. "The Economic And Philosophical Implications Of The Concept Of Responsibility," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 6(1), pages 1-17, January.

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    More about this item

    Keywords

    Destination image; Image of Bucovina; Emergent coding; Unique image; Romanian tourists;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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