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A visualisation approach for pitching research

Author

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  • Robert W. Faff
  • Sebastian Kernbach

Abstract

Based on a simple template tool, Faff’s ‘pitching’ framework provides a succinct and methodical approach to conveying a new research proposal to an academic expert. Some potential users are discouraged by a mistaken belief that it is just a ‘form‐filling’ exercise. We argue that one fruitful way to make the proposed ‘pitching’ process more inviting, support researchers' thinking process and enable a fruitful communication with others is to invoke a visualisation strategy. Accordingly, we propose a visualisation enhancement through visual templates with a particular focus on a ‘canvas’ technique – which we label the ‘Pitching Research Canvas’.

Suggested Citation

  • Robert W. Faff & Sebastian Kernbach, 2021. "A visualisation approach for pitching research," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 61(4), pages 5177-5197, December.
    • Handle: RePEc:bla:acctfi:v:61:y:2021:i:4:p:5177-5197
    DOI: 10.1111/acfi.12753
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    References listed on IDEAS

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    1. Robert W. Faff & Tom Smith, 2015. "A simple template for pitching research," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 55(2), pages 311-336, June.
    2. Renate E. Meyer & Dennis Jancsary & Markus Höllerer & Eva Boxenbaum, 2018. "The role of verbal and visual text in the process of institutionalization," Post-Print hal-01535194, HAL.
    3. Robert Faff & Steven Cahan, 2013. "Mickey Mouse and the IDioT principle for assessing research contribution: discussion of ‘Is the relationship between investment and conditional cash flow volatility ambiguous, asymmetric or both?’," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 53(4), pages 949-960, December.
    4. Steven J. Luck & Edward K. Vogel, 1997. "The capacity of visual working memory for features and conjunctions," Nature, Nature, vol. 390(6657), pages 279-281, November.
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    Cited by:

    1. Gill, Chelsea & Mehrotra, Vishal & Moses, Olayinka & Bui, Binh, 2023. "The impact of the pitching research framework on AFAANZ grant applications," Pacific-Basin Finance Journal, Elsevier, vol. 77(C).
    2. Duncan, Keith & Gepp, Adrian & Craig, Justin & O'Neill, Helen, 2023. "Research ideas matter: Guidance for research students and early career researchers," Pacific-Basin Finance Journal, Elsevier, vol. 82(C).

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