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University of Chicago Press Journal of Consumer Research: An Interdisciplinary Quarterly Contact information of
University of Chicago Press: http://www.journals.uchicago.edu/JCR/
Order information: http://www.journals.uchicago.edu/JCR/order1.html Editor: Dawn Iacobucci
For technical questions regarding this series, please contact
(Christopher F. Baum) Series handle: repec:ucp:jconrs
More pages of listings: 0 |1 |2 |3 |4 |5 |6 |7
1987, Volume 13, Issue 4
1986, Volume 13, Issue 3 297-315 Age Differences in Information Processing: Understanding Deficits in Young and Elderly Consumers by John, Deborah Roedder & Cole, Catherine A
316-26 Covariation Assessment by Consumers by Bettman, James R & John, Deborah Roedder & Scott, Carol A
327-36 Effects of Cost-Related Feedback on Consumer Knowledge and Consumption Behavior: A Field Experimental Approach by Hutton, R Bruce, et al
337-47 Aims, Concepts, and Methods for the Representation of Individual Differences in Esthetic Responses to Design Features by Holbrook, Morris B
348-56 Credit Cards as Spending Facilitating Stimuli: A Conditioning Interpretation by Feinberg, Richard A
357-73 Integration of Serially Sampled Price Information: Modeling and Some Findings by Buyukkurt, B Kemal
374-81 The Semiology of Cinematic Consumption: Symbolic Consumer Behavior in Out of Africa by Holbrook, Morris B & Grayson, Mark W
382-93 How and When Do Brand Perceptions and Preferences First Form? A Cognitive Developmental Investigation by Bahn, Kenneth D
394-404 The Varieties of Consumption Experience: Comparing Two Typologies of Emotion in Consumer Behavior by Havlena, William J & Holbrook, Morris B
405-09 Alternative Measurement Approaches to Consumer Values: The List of Values (LOV) and Values and Life Style (VALS) by Kahle, Lynn R & Beatty, Sharon E & Homer, Pamela
1986, Volume 13, Issue 2 155-73 On Method in Consumer Research: A Critical Relativist Perspective by Anderson, Paul F
174-95 The Role of Attention in Mediating the Effect of Advertising on Attribute Importance by MacKenzie, Scott B
196-213 Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance by Mick, David Glen
214-20 The Intensity of Ethnic Affiliation: A Study of the Sociology of Hispanic Consumption by Deshpande, Rohit & Hoyer, Wayne D & Donthu, Naveen
221-33 Consumer Learning: Advertising and the Ambiguity of Product Experience by Hoch, Stephen J & Ha, Young-Won
234-49 Affective Responses Mediating Acceptance of Advertising by Batra, Rajeev & Ray, Michael L
250-56 A Reference Price Model of Brand Choice for Frequently Purchased Products by Winer, Russell S
257-71 An Experimental Examination of the Economics of Information by Urbany, Joel E
272-79 A Value-Added Approach to Household Production: The Special Case of Meal Preparation by Bivens, Gordon E & Volker, Carol B
280-85 After the New Wears Off: The Temporal Context of Product Involvement by Richins, Marsha L & Bloch, Peter H
290-96 Measurement and Structure of Kelley's Covariance Theory by Lichtenstein, Donald R & Bearden, William O
1986, Volume 13, Issue 1 1-11 Effects of Initial Product Judgments on Subsequent Memory-Based Judgments by Kardes, Frank R
12-24 The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude toward the Advertisement by Mitchell, Andrew A
25-37 An Anchoring and Adjustment Model of Spousal Predictions by Davis, Harry L & Hoch, Stephen J & Ragsdale, E K Easton
38-47 Sampling Data for Covariation Assessment: The Effect of Prior Beliefs on Search Patterns by John, Deborah Roedder & Scott, Carol A & Bettman, James R
48-70 Nutrition Information in the Supermarket by Russo, J Edward, et al
71-84 Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods by McCracken, Grant
85-99 Time Compression, Response Opportunity, and Persuasion by Moore, Danny L & Hausknecht, Douglas & Thamodaran, Kanchana
100-113 Measuring Social Values: A Content Analysis of Sunday Comics and Underground Comix by Spiggle, Susan
114-18 Ad Reactions over Time: Capturing Changes in the Real World by Burke, Marian C & Edell, Julie A
119-26 Consumer Search: An Extended Framework by Bloch, Peter H & Sherrell, Daniel L & Ridgway, Nancy M
127-30 Is Other-Directedness on the Increase? An Empirical Test of Riesman's Theory of Social Character by Zinkhan, George M & Shermohamad, Ali
131-33 A Longitudinal Study of the Use of the Elderly in Magazine Advertising by Ursic, Anthony C & Ursic, Michael L & Ursic, Virginia L
134-45 Indexing Product Quality: Issues, Theory, and Results [The Concept of Quality and the Efficiency of Markets for Consumer Products] by Curry, David J & Faulds, David J
146-48 The Concept of Quality and the Efficiency of Markets: Issues and Comments by Sproles, George B
149-54 More on Multidimensional Quality: A Reply [The Concept of Quality and the Efficiency of Markets for Consumer Products] by Hjorth-Andersen, Chr
1986, Volume 12, Issue 4 365-81 Warmth in Advertising: Measurement, Impact, and Sequence Effects by Aaker, David A & Stayman, Douglas M & Hagerty, Michael R
382-405 Consumers' Use of Memory and External Information in Choice: Macro and Micro Perspectives by Biehal, Gabriel & Chakravarti, Dipankar
406-17 The Development of Consumer Knowledge in Children: A Cognitive Structure Approach by John, Deborah Roedder & Whitney, John C, Jr
418-31 Examining the Vividness Controversy: An Availability-Valence Interpretation by Kisielius, Jolita & Sternthal, Brian
432-45 Situational Effects of Advertising Repetition: The Moderating Influence of Motivation, Ability, and Opportunity to Respond by Batra, Rajeev & Ray, Michael L
446-62 The Value Priority Hypotheses for Consumer Budget Plans by Hauser, John R & Urban, Glen L
463-68 Assessing Attribute Importance: A Comparison of Six Methods by Jaccard, James & Brinberg, David & Ackerman, Lee J
469-86 Task, Expectancy, and Information Assessment Effects in Information Utilization Processes by Wilton, Peter C & Myers, John G
1985, Volume 12, Issue 3 251-64 The Ritual Dimension of Consumer Behavior by Rook, Dennis W
265-80 Materialism: Trait Aspects of Living in the Material World by Belk, Russell W
281-300 Mood States and Consumer Behavior: A Critical Review by Gardner, Meryl Paula
301-15 A Closer Look at Classical Conditioning by Allen, Chris T & Madden, Thomas J
316-23 Classical Conditioning of Preferences for Stimuli by Bierley, Calvin & McSweeney, Frances K & Vannieuwkerk, Renee
324-40 Crossover Effects in the Theory of Reasoned Action: A Moderating Influence Attempt by Oliver, Richard L & Bearden, William O
341-52 Measuring the Involvement Construct by Zaichkowsky, Judith Lynne
353-47 The Elderly Consumer and Adoption of Technologies by Gilly, Mary C & Zeithaml, Valarie A
1985, Volume 12, Issue 2 125-34 Measurement of Individual Differences in Visual versus Verbal Information Processing by Childers, Terry L & Houston, Michael J & Heckler, Susan E
135-41 Consumer Responses to Dissatisfaction in Loose Monopolies by Andreasen, Alan R
142-54 Primitive Aspects of Consumption in Modern American Society by Hirschman, Elizabeth C
155-68 Relationships between Information Recall and Subsequent Attitudes: Some Exploratory Findings by Loken, Barbara & Hoverstad, Ronald
169-77 More than Meets the Eye: The Effect of Missing Information on Purchase Evaluations by Johnson, Richard D & Levin, Irwin P
178-87 A Model of Primary Voter Behavior by Newman, Bruce I & Sheth, Jagdish N
188-94 Effects of Unexpected Situations on Behavior-Intention Differences: A Garbology Analysis by Cote, Joseph A & McCullough, James & Reilly, Michael
195-99 The Role of Price in Multi-attribute Product Evaluations by Erickson, Gary M & Johansson, Johny K
200-213 Alcohol Control Laws and the Consumption of Distilled Spirits and Beer by Ornstein, Stanley I & Hanssens, Dominique M
214-24 A Pyschometric Assessment of Measures of Scripts in Consumer Memory by Smith, Ruth Ann & Houston, Michael J
225-39 Scientific Style and the Conduct of Consumer Research by Hirschman, Elizabeth C
240-44 Another Look at the Impact of Information Presentation Format by Painton, Scott & Gentry, James W
245-50 Are Warranties Accurate Signals of Product Reliability? by Wiener, Joshua Lyle
1985, Volume 12, Issue 1 1-16 The Effects of Product Class Knowledge on Information Search Behavior by Brucks, Merrie
17-30 Varieties of Mere Exposure: The Effects of Processing Style and Repetition on Affective Response by Obermiller, Carl
31-46 Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments by Sujan, Mita
47-63 Decision Issues in Building Perceptual Product Spaces with Multi-attribute Rating Data by Dillon, William R & Frederick, Donald G & Tangpanichdee, Vanchai
64-73 A Normative Model of Behavior Based upon an Activity Hierarchy by Coursey, Don L
74-82 Effects of Product Trial on Consumer Expectations, Demand, and Prices by Goering, Patricia A
83-89 Comparing Static and Dynamic Estimates of Behavioral Responses to Changes in Family Composition or Income by Morgan, James N
90-96 Use of Labeling and Assertions of Dependency in Appeals for Consumer Support by Moore, Ellen M & Bearden, William O & Teel, Jesse E
97-103 A Meta-Analysis of Effect Sizes in Consumer Behavior Experiments by Peterson, Robert A & Albaum, Gerald & Beltramini, Richard F
104-09 Characteristics of Mexican American Consumers by Saegert, Joel & Hoover, Robert J & Hilger, Marye Tharp
110-13 Food Shopping and Preparation: Psychographic Differences of Working Wives and Housewives by Jackson, Ralph W & McDaniel, Stephen W & Rao, C P
114-17 Consumer Behavior at Bulk Food Bins by Johnson, Scott Lee & Sommer, Robert & Martino, Victor
1985, Volume 11, Issue 4 849-67 A Propositional Inventory for New Diffusion Research by Gatignon, Hubert & Robertson, Thomas S
868-76 Reference Prices and Deception in Newspaper Advertising by Liefeld, John & Heslop, Louise A
877-86 Examining the Target of Receiver Elaborations: Rhetorical Question Effects on by Swasy, John L & Munch, James M
887-97 Images of Ourselves: The Good Life in Twentieth Century Advertising by Belk, Russell W & Pollay, Richard W
898-913 The Role of Family Communication in Consumer Socialization of Children and Adolescents by Moschis, George P
914-26 Experts as Negative Opinion Leaders in the Diffusion of a Technological Innovation by Leonard-Barton, Dorothy
927-38 The Changing Language of a Consumer Society: Brand Name Usage in Popular American Novels in the Postwar Era by Friedman, Monroe
939-53 Influence on Exchange Processes: Buyers' Preconceptions of a Seller's Trustworthiness and Bargaining Toughness by Schurr, Paul H & Ozanne, Julie L
954-61 Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective by Kahle, Lynn R & Homer, Pamela M
962-67 The Effects of Commercials for Adult Products on Children by Gorn, Gerald J & Florsheim, Renee
1984, Volume 11, Issue 3 741-53 Consumer Choice Strategies for Comparing Noncomparable Alternatives by Johnson, Michael D
754-62 The Relationship between Relative Attributes, Relative Preferences, and Market Share: The Case of Solar Energy in Canada by Berkowitz, Michael K & Haines, George H, Jr
763-70 The Interaction of Advertising and Evidence by Deighton, John
771-83 Brand Congruence in Interpersonal Relations: A Social Network Analysis by Reingen, Peter H, et al
784-94 Life Status Changes and Changes in Consumer Preferences and Satisfaction by Andreasen, Alan R
795-809 The Theory of Reasoned Action Applied to Coupon Usage by Shimp, Terence A & Kavas, Alican
810-21 Spousal Conflict Arousal: Scale Development by Seymour, Daniel & Lessne, Greg
822-29 An Examination of Consumer Decision Making for a Common Repeat Purchase Product by Hoyer, Wayne D
830-35 Optimal Stimulation Level-Exploratory Behavior Models by Joachimsthaler, Erich A & Lastovicka, John L
836-41 Competitive Market Structure Analysis: A Comment on Problems. [Competitive Market Structure Analysis: Principal Partitioning of Revealed Substitutabilities] by Shocker, Allan D & Zahorik, Anthony J & Stewart, David W
842-47 Competitive Market Structure Analysis: A Reply [Competitive Market Structure Analysis: Principal Partitioning of Revealed Substitutabilities] by Fraser, Cynthia & Bradford, John W
1984, Volume 11, Issue 2 619-31 Recent Developments in Classical Conditioning by McSweeney, Frances K & Bierley, Calvin
632-42 Detecting and Explaining the Sleeper Effect by Hannah, Darlene B & Sternthal, Brian
655-67 Effects of Information Presentation Format on Resource Use in Field Studies by Winett, Richard A & Kagel, John H
668-79 Context Effects on Judgment under Uncertainty by Ofir, Chezy & Lynch, John G, Jr
680-93 Are Two Better than One? Bargaining Behavior and Outcomes in an Asymmetrical Power Relationship by Dwyer, F Robert
694-99 Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects by Erickson, Gary M & Johansson, Johny K & Chao, Paul
700-707 Working Wives and Expenditure on Services by Bellante, Don & Foster, Ann C
708-18 The Concept of Quality and the Efficiency of Markets for Consumer Products by Hjorth-Andersen, Chr
728-39 Play as a Consumption Experience: The Roles of Emotions, Performance, and Personality in the Enjoyment of Games by Holbrook, Morris B, et al
1984, Volume 11, Issue 1 501-09 Public Reactions to Some Ethical Issues of Social Research: Attitudes and Behavior by Singer, Eleanor
510-21 Multiattribute Perceptual Bias as Revealing of Preference Structure by Glazer, Rashi
522-27 The Effect of Numbers on the Route to Persuasion by Yalch, Richard F & Elmore-Yalch, Rebecca
528-41 Compensatory Choice Models of Noncompensatory Processes: The Effect of Varying Context by Johnson, Eric J & Meyer, Robert J
542-50 Product Familiarity and Learning New Information by Johnson, Eric J & Russo, J Edward
551-63 Basic Cognitive Ability Measures as Predictors of Consumer Information Processing Strategies by Capon, Noel & Davis, Roger
564-71 Conservation Characteristics among Determinants of Residential Property Value by Longstreth, Molly & Coveney, Anne R & Bowers, Jean S
572-80 On the Meaning of Within-Factor Correlated Measurement Errors by Gerbing, David W & Anderson, James C
581-92 Audience Involvement in Advertising: Four Levels by Greenwald, Anthony G & Leavitt, Clark
593-600 Estimating Price-Quality Tradeoffs Using Comparative Judgments by Levin, Irwin P & Johnson, Richard D
615-18 Subjective vs. Objective Time Measures: A Note on the Perception of Time in Consumer Behavior by Hornik, Jacob
1984, Volume 10, Issue 4 373-85 An Analysis of Conjunctive Choice: Theory and Experiments by Grether, David & Wilde, Louis
386-97 Children's Recognition of Consumption Symbolism in Children's Products by Belk, Russell & Mayer, Robert & Driscoll, Amy
398-409 Consumer Reactions to Product Failure: An Attributional Approach by Folkes, Valerie S
410-16 To Take or Not to Take the Only One: Effects of Changing the Meaning of a Product Attribute on Choice Behavior by Kehret-Ward, Trudy & Yalch, Richard
417-31 A Typology of Individual Search Strategies among Purchasers of New Automobiles by Furse, David H & Punj, Girish N & Stewart, David W
432-35 Perspectives on Information Overload by Jacoby, Jacob
436-40 Reflections on the Information Overload Paradigm in Consumer Decision Making [Perspectives on Information Overload] by Malhotra, Naresh K
441-44 A Simple Mathematical Theory of Innovative Behavior: Comment by Silver, Steven D
445-48 Parsimony or Explanation: On the Estimation of Systems Defined by Nonlinear Differential Equations [A Simple Mathematical Theory of Innovative Behavior] by Midgley, David F
449-54 Trends in Consumer Behavior Literature: A Content Analysis by Helgeson, James G, et al
1983, Volume 10, Issue 3 265-80 The Continuing Significance of Social Class to Marketing by Coleman, Richard P
281-91 The Effectiveness of Family Life Cycle Variables in Consumer Expenditure Research by Wagner, Janet & Hanna, Sherman
292-302 Ethnic Migration, Assimilation, and Consumption by Wallendorf, Melanie & Reilly, Michael D
303-09 Individual and Group Consumer Information Acquisition in Brand Choice Situations by Rudd, Joel & Kohout, Frank J
310-18 Advertising Effects on Attributes Recalled and Criteria Used for Brand Evaluations by Gardner, Meryl Paula
319-29 The Role of Products as Social Stimuli: A Symbolic Interactionism Perspective by Solomon, Michael R
330-38 A Resource Exchange Theory Analysis of Consumer Behavior by Brinberg, David & Wood, Ronald
339-47 A Cross-Sectional Optimal Scaling Analysis of the Index of Consumer Sentiment by Didow, Nicholas M, Jr & Perreault, William D, Jr & Williamson, Nicholas C
348-61 Using Discrete Choice Models with Experimental Design Data to Forecast Consumer Demand for a Unique Cultural Event by Louviere, Jordan J & Hensher, David A
362-64 Sales Effectiveness of Comparative Advertising: An Experimental Field Investigation by Demirdjian, Z S
1983, Volume 10, Issue 2 135-46 Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement by Petty, Richard E & Cacioppo, John T & Schumann, David
147-56 Measuring Miscomprehension for Televised Communications Using True-False Questions by Schmittlein, David C & Morrison, Donald G
157-68 Gift Giving in Anthropological Perspective by Sherry, John F, Jr
169-80 Modeling Personal and Normative Influences on Behavior by Miniard, Paul W & Cohen, Joel B
181-96 An Interaction Framework of Consumer Decision Making by Punj, Girish N & Stewart, David W
197-208 Buying Time and Saving Time: Strategies for Managing Household Production by Nickols, Sharon Y & Fox, Karen D
225-35 Characteristics of Adopters and Non-Adopters of Home Computers by Dickerson, Mary Dee & Gentry, James W
236-46 Implicit Discount Rates and the Purchase of Untried, Energy-Saving Durable Goods by Houston, Douglas A
253-58 Determinants of Role Structure in Family Financial Management by Rosen, Dennis L & Granbois, Donald H
259-63 Working Wives and Major Family Expenditures: Replication and Extension by Weinberg, Charles B & Winer, Russell S
1983, Volume 10, Issue 1 1-14 Information Accessibility as a Moderator of Consumer Choice by Biehal, Gabriel & Chakravarti, Dipankar
15-30 Competitive Market Structure Analysis: Principal Partitioning of Revealed Substitutabilities by Fraser, Cynthia & Bradford, John W
31-44 Market Boundaries and Product Choice: Illustrating Attraction and Substitution Effects by Huber, Joel & Puto, Christopher
45-61 The Information Processing of Pictures in Print Advertisements by Edell, Julie E & Staelin, Richard
62-72 The Salience of Relevant Others and Its Effect on Individual and Joint Preferences: An Experimental Investigation by Krishnamurthi, Lakshman
73-82 An Analysis of Consumer Interaction Styles in the Marketplace by Richins, Marsha L
83-95 On the Separability of Weights and Brand Values: Issues and Empirical Results by Curry, David J & Manasco, Michael B
96-108 Standardizing Variables in Multiplicative Choice Models by Cooper, Lee G & Nakanishi, Masao
109-11 The Role of External Validity in Theoretical Research by Lynch, John G, Jr
112-24 Beyond External Validity by Calder, Bobby J & Philips, Lynn W & Tybout, Alice M
115-24 External Validity and the Research Process: A Comment on the Calder-Lynch Dialogue by McGrath, Joseph E & Brinberg, David
125-31 On 'Individual Differences in Search Behavior for a Nondurable.' by Malhotra, Naresh K
132-33 On Hypotheses, Measurements, and the Extension of Knowledge by Lehmann, Donald R & Moore, William L
1983, Volume 9, Issue 4 337-46 Electoral Turnout in Rational Voting and Consumption Perspectives by Chapman, Randall G & Palda, Kristian S
347-56 Quality, Price, Advertising, and Published Quality Ratings by Archibald, Robert B & Haulman, Clyde A & Moody, Carlisle E, Jr
357-65 Price Search in a Product Market by Carlson, John A & Gieseke, Robert J
366-80 A Model of Consumer Information Search Behavior for New Automobiles by Punj, Girish N & Staelin, Richard
381-92 On the Meaning of Leisure: An Investigation of Some Determinants of the Subjective Experience by Unger, Lynette S & Kernan, Jerome B
393-402 Persuasion in Family Decision-Making by Spiro, Rosann L
403-12 Industrial Organization and Consumer Satisfaction-Dissatisfaction by Fornell, Claes & Robinson, William T
413-31 Psychological Commitment and Its Effects on Post-Decision Evaluation and Preference Stability among Voters by Crosby, Lawrence A & Taylor, James R
432-35 Consumer Acquisition Priorities for Home Appliances: A Replication and Re-evaluation by Dickson, Peter R & Lusch, Robert F & Wilkie, William L
436-42 Societal Development and Family Purchasing Roles: A Cross-National Study by Green, Robert T, et al
443-48 Issues in the Application of Covariance Structure Analysis: A Comment by Fornell, Claes
449-50 Issues in the Application of Covariance Structure Analysis: A Further Comment by Bagozzi, Richard P
1982, Volume 9, Issue 3 225-39 On the External Validity of Experiments in Consumer Research by Lynch, John G, Jr
240-44 The Concept of External Validity by Calder, Bobby J & Phillips, Lynn W & Tybout, Alice M
245-62 Do Cognitive Responses Mediate the Effects of Advertising Content on Cognitive Structure? by Olson, Jerry C & Toy, Daniel R & Dover, Philip A
263-78 Behavioral Intention Formation: The Inderdependency of Attitudinal and Social Influence Variables by Ryan, Michael J
279-86 A Longitudinal Study of Television Advertising Effects by Moschis, George P & Moore, Roy L
287-300 Self-Concept in Consumer Behavior: A Critical Review by Sirgy, M Joseph
301-10 An Attribution Explanation of the Disproportionate Influence of Unfavorable Information by Mizerski, Richard W
311-22 Variety Seeking Behavior: An Interdisciplinary Review by McAlister, Leigh & Pessemier, Edgar
323-28 Post-Purchase Consumer Processes and the Complaining Consumer by Gilly, Mary C & Gelb, Betsy D
1982, Volume 9, Issue 2 132-40 The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun by Holbrook, Morris B & Hirschman, Elizabeth C
141-50 A Dynamic Attribute Satiation Model of Variety-Seeking Behavior by McAlister, Leigh
151-62 Joint Decisions in Home Purchasing: A Muddling-Through Process by Park, C Whan
163-70 Barriers to Consumer Choice of Energy Efficient Products by Anderson, C Dennis & Claxton, John D
171-82 Correlates of Interpersonal Purchase Influence in Organizations by Thomas, Robert J
183-94 Reference Group Influence on Product and Brand Purchase Decisions by Bearden, William O & Etzel, Michael J
195-99 Consumer Demand for Automobiles: A Disaggregated Market Approach by Wetzel, James & Hoffer, George
200-205 Behavioral Evidence on the Effects of Televised Food Messages on Children by Gorn, Gerald J & Goldberg, Marvin E
206-10 On the Predictive Validity of Joint-Space Models in Consumer Evaluations of New Concepts by Moore, William L & Holbrook, Morris, B
211-15 Mental Mapping of Two Supermarkets by Sommer, Robert & Aitkens, Susan
219-20 Estimating Demand Functions for Product Characteristics: Comment by Nelson, Jon P
221-24 Estimating Demand Functions for Product Characteristics: Reply by Ratchford, Brian T & Agarwal, Manoj K
1982, Volume 9, Issue 1 4-17 Developmental Recognition of Consumption Symbolism by Belk, Russell W & Bahn, Kenneth D & Mayer, Robert N
18-37 Memory and Attentional Factors in Consumer Choice: Concepts and Research Methods by Lynch, John G, Jr & Srull, Thomas K
38-46 Warranty and Other Extrinsic Cue Effects on Consumers' Risk Perceptions by Shimp, Terence A & Bearden, William O
47-55 Consumer Conduct in Product Liability Litigation by Morgan, Fred W & Avrunin, Dana I
56-65 The Effects of Television Commercial Repetition on Cognitive Response and Message Acceptance by Belch, George E
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