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University of Chicago Press Journal of Consumer Research: An Interdisciplinary Quarterly Contact information of
University of Chicago Press: http://www.journals.uchicago.edu/JCR/
Order information: http://www.journals.uchicago.edu/JCR/order1.html Editor: Dawn Iacobucci
For technical questions regarding this series, please contact
(Christopher F. Baum) Series handle: repec:ucp:jconrs
More pages of listings: 0 |1 |2 |3 |4 |5 |6 |7
2002, Volume 28, Issue 4
550-71 Consumer Value Systems in the Age of Postmodern Fragmentation: The Case of the Natural Health Microculture by Thompson, Craig J & Troester, Maura
572-88 Automatic Construction and Use of Contextual Information for Product and Price Evaluations by Adaval, Rashmi & Monroe, Kent B
589-602 Combinatory and Separative Effects of Rhetorical Figures on Consumers' Effort and Focus in Ad Processing by Mothersbaugh, David L & Huhmann, Bruce A & Franke, George R
603-17 Factors Affecting Encoding, Retrieval, and Alignment of Sensory Attributes in a Memory-Based Brand Choice Task by Shapiro, Stewart & Spence, Mark T
618-35 Consumers' Beliefs about Product Benefits: The Effect of Obviously Irrelevant Product Information by Meyvis, Tom & Janiszewski, Chris
636-49 Can Mixed Emotions Peacefully Coexist? by Williams, Patti & Aaker, Jennifer L
650-58 Counterfactual Thinking and Advertising Responses by Krishnamurthy, Parthasarathy & Sivaraman, Anuradha
2001, Volume 28, Issue 3 339-54 Reference Price and Price Perceptions: A Comparison of Alternative Models by Niedrich, Ronald W & Sharma, Subhash & Wedell, Douglas H
355-68 Walking the Hedonic Product Treadmill: Default Contrast and Mood-Based Assimilation in Judgments of Predicted Happiness with a Target Product by Raghunathan, Rajagopal & Irwin, Julie R
369-98 Consuming the American West: Animating Cultural Meaning and Memory at a Stock Show and Rodeo by Penaloza, Lisa
399-417 Withholding Consumption: A Social Dilemma Perspective on Consumer Boycotts by Sen, Sankar & Gurhan-Canli, Zeynep & Morwitz, Vicki
418-38 Recommendation or Evaluation? Task Sensitivity in Information by Gershoff, Andrew D & Broniarczyk, Susan M & West, Patricia M
439-49 The Moderating Effect of Perceived Risk on Consumers' Evaluations of Product Incongruity: Preference for the Norm by Campbell, Margaret C & Goodstein, Ronald C
450-61 On the Use of College Students in Social Science Research: Insights from a Second-Order Meta-analysis by Peterson, Robert A
462-72 The Effect of Novel Attributes on Product Evaluation by Mukherjee, Ashesh & Hoyer, Wayne D
473-81 Embarrassment in Consumer Purchase: The Roles of Social Presence and Purchase Familiarity by Dahl, Darren W & Manchanda, Rajesh V & Argo, Jennifer J
482-93 Scripted Thought: Processing Korean Hancha and Hangul in a Multimedia Context by Tavassoli, Nader T & Han, Jin K
494-98 The Perils of N = 1 by Wells, William D
499-505 The Creative Destruction of Decision Research by Loewenstein, George
506-11 What If Consumer Experiments Impact Variances as Well as Means? Response Variability as a Behavioral Phenomenon by Louviere, Jordan J
2001, Volume 28, Issue 2 189-201 Emotional Contagion Effects on Product Attitudes by Howard, Daniel J & Gengler, Charles
202-23 Two Ways of Learning Brand Associations by van Osselaer, Stijn M J & Janiszewski, Chris
224-38 Nonconscious and Contaminative Effects of Hypothetical Questions on Subsequent Decision Making by Fitzsimons, Gavan J & Shiv, Baba
239-56 Gift Giving in Hong Kong and the Continuum of Social Ties by Joy, Annamma
257-72 The Moderating Effect of Knowledge and Resources on the Persuasive Impact of Analogies by Roehm, Michelle L & Sternthal, Brian
273-83 Improving Parameter Estimates and Model Prediction by Aggregate Customization in Choice Experiments by Arora, Neeraj & Huber, Joel
284-95 Moderators of Language Effects in Advertising to Bilinguals: A Psycholinguistic Approach by Luna, David & Peracchio, Laura A
296-307 A Consumer Perspective on Price-Matching Refund Policies: Effect on Price Perceptions and Search Behavior by Srivastava, Joydeep & Lurie, Nicholas
331-36 Digitizing Consumer Research by Johnson, Eric J
2001, Volume 28, Issue 1 1-17 Sometimes It Just Feels Right: The Differential Weighting of Affect-Consistent and Affect-Inconsistent Product Information by Adaval, Rashmi
18-32 Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment by Janiszewski, Chris & Meyvis, Tom
33-49 "I" Seek Pleasures and "We" Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion by Aaker, Jennifer L & Lee, Angela Y
50-66 Consumer's Need for Uniqueness: Scale Development and Validation by Tian, Kelly Tepper & Bearden, William O & Hunter, Gary L
89-104 Persistent Preferences for Product Attributes: The Effects of the Initial Choice Context and Uninformative Experience by Muthukrishnan, A V & Kardes, Frank R
105-20 The Role of Sensory-Specific Satiety in Attribute-Level Variety Seeking by Inman, J Jeffrey
121-34 Consumer Self-Confidence: Refinements in Conceptualization and Measurement by Bearden, William O & Hardesty, David M & Rose, Randall L
135-48 The Influence of Task Complexity on Consumer Choice: A Latent Class Model of Decision Strategy Switching by Swait, Joffre & Adamowicz, Wiktor
149-58 The Desperate Need for Replications by Hunter, John E
159-66 Opportunities for Improving Consumer Research through Latent Variable Structural Equation Modeling by MacKenzie, Scott B
2001, Volume 27, Issue 4 397-411 The Economics of Consumer Knowledge by Ratchford, Brian T
412-32 Brand Community by Muniz, Albert M, Jr & O'Guinn, Thomas C
433-46 Trade-Ins, Mental Accounting, and Product Replacement Decisions by Okada, Erica Mina
447-59 Avoiding Future Regret in Purchase-Timing Decisions by Cooke, Alan D J & Meyvis, Tom & Schwartz, Alan
460-74 Effects of Payment Mechanism on Spending Behavior: The Role of Rehearsal and Immediacy of Payments by Soman, Dilip
475-88 The Impact of Common Features on Consumer Preferences: A Case of Confirmatory Reasoning by Chernev, Alexander
489-98 "What Is It?" Categorization Flexibility and Consumers' Responses to Really New Products by Moreau, C Page & Markman, Arthur B & Lehmann, Donald R
499-504 Consumer Research for Consumers by Bazerman, Max H
505-11 Literally Literacy by Wallendorf, Melanie
2000, Volume 27, Issue 3 279-90 Sequential Choice in Group Settings: Taking the Road Less Traveled and Less Enjoyed by Ariely, Dan & Levav, Jonathan
291-308 Asymmetric Competition in Choice and the Leveraging of Competitive Disadvantages by Heath, Timothy B, et al
309-23 Descriptive Characteristics of Memory-Based Consideration Sets: Influence of Usage Occasion Frequency and Usage Location Familiarity by Desai, Kalpesh Kaushik & Hoyer, Wayne D
324-44 Unobserved Heterogeneity as an Alternative Explanation for "Reversal" Effects in Behavioral Research by Hutchinson, J Wesley & Kamakura, Wagner A & Lynch, John G, Jr
345-59 Mood-Driven Distortion of Product Information by Meloy, Margaret G
360-70 Focusing on the Forgone: How Value Can Appear So Different to Buyers and Sellers by Carmon, Ziv & Ariely, Dan
371-81 The Effects of Extensions of the Family Brand Name: An Accessibility-Diagnosticity Perspective by Ahluwalia, Rohini & Gurhan-Canli, Zeynep
382-87 Attributional Thoughts about Consumer Behavior by Weiner, Bernard
388-96 On the Concept of Intentional Social Action in Consumer Behavior by Bagozzi, Richard P
2000, Volume 27, Issue 2 123-56 Knowledge Calibration: What Consumers Know and What They Think They Know by Alba, Joseph W & Hutchinson, J Wesley
157-78 Reasons as Carriers of Culture: Dynamic versus Dispositional Models of Cultural Influence on Decision Making by Briley, Donnel A & Morris, Michael W & Simonson, Itamar
179-201 Older Consumers' Disposition of Special Possessions by Price, Linda L & Arnould, Eric J & Curasi, Carolyn Folkman
202-16 The Impact of Anticipating Satisfaction on Consumer Choice by Shiv, Baba & Huber, Joel
217-32 Examination of Psychological Processes Underlying Resistance to Persuasion by Ahluwalia, Rohini
233-48 Controlling the Information Flow: Effects on Consumers' Decision Making and Preferences by Ariely, Dan
249-66 Consumer Response to Stockouts by Fitzsimons, Gavan J
267-72 The Costs and Benefits of Consuming by Csikszentmihalyi, Mihaly
273-78 Place, Technology, and Representation by Sherry, John F, Jr
2000, Volume 27, Issue 1 1-16 Consumer Learning and Brand Equity by van Osselaer, Stijn M J & Alba, Joseph W
17-30 Indexicality and the Verification Function of Irreplaceable Possessions: A Semiotic Analysis by Grayson, Kent & Shulman, David
31-48 Children, Advertising, and Product Experiences: A Multimethod Inquiry by Moore, Elizabeth S & Lutz, Richard J
49-68 The Role of Explanations and Need for Uniqueness in Consumer Decision Making: Unconventional Choices Based on Reasons by Simonson, Itamar & Nowlis, Stephen M
69-83 Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent by Campbell, Margaret C & Kirmani, Amna
84-95 Qualitative Steps toward an Expanded Model of Anxiety in Gift-Giving by Wooten, David B
96-108 Determinants of Country-of-Origin Evaluations by Gurhan-Canli, Zeynep & Maheswaran, Durairaj
109-14 Standing on the Shoulders of Ancients: Consumer Research, Persuasion, and Figurative Language by McGuire, William J
115-22 Understanding the Trade Winds: The Global Evolution of Production, Consumption, and the Internet by Dickson, Peter R
i-ii In Memoriam: Seymour Sudman: August 9, 1928-May 2, 2000 by Monroe, Kent B
2000, Volume 26, Issue 4 307-22 The Use of Concurrent Disclosures to Correct Invalid Inferences by Johar, Gita Venkataramani & Simmons, Carolyn J
323-39 Intimate Exchanges: Using Computers to Elicit Self-Disclosure from Consumers by Moon, Youngme
340-57 Accessibility or Diagnosticity? Disentangling the Influence of Culture on Persuasion Processes and Attitudes by Aaker, Jennifer L
358-71 Motivated Reasoning: A Depth-of-Processing Perspective by Jain, Shailendra Pratap & Maheswaran, Durairaj
372-85 Why Is the Trivial Important? A Reasons-Based Account for the Effects of Trivial Attributes on Choice by Brown, Christina L & Carpenter, Gregory S
386-400 The Influence of Positive Mood on Brand Extension Evaluations by Barone, Michael J & Miniard, Paul W & Romeo, Jean B
401-17 Regret: A Model of Its Antecedents and Consequences in Consumer Decision Making by Tsiros, Michael & Mittal, Vikas
418-22 The Moral Complexion of Consumption by Borgmann, Albert
423-28 Consumer Researchers: Take a Hike! by Zaltman, Gerald
1999, Volume 26, Issue 3 183-213 Consumer Socialization of Children: A Retrospective Look at Twenty-Five Years of Research by John, Deborah Roedder
214-41 Trying to Be Cosmopolitan by Thompson, Craig J & Tambyah, Siok Kuan
242-59 Avoidance or Vigilance? The Psychology of False-Positive Test Results by Luce, Mary Frances & Kahn, Barbara E
260-77 The Social Uses of Advertising: An Ethnographic Study of Adolescent Advertising Audiences by Ritson, Mark & Elliott, Richard
278-92 Heart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision Making by Shiv, Baba & Fedorikhin, Alexander
293-306 Comparison Effects on Preference Construction by Dhar, Ravi & Nowlis, Stephen M & Sherman, Steven J
1999, Volume 26, Issue 2 99-114 The Effect of Discount Frequency and Depth on Consumer Price Judgments by Alba, Joseph W, et al
115-27 The Effects of Positive Mood on Memory by Lee, Angela Y & Sternthal, Brian
128-43 The Role of Internal Reference Points in the Category Purchase Decision by Bell, David R & Bucklin, Randolph E
144-55 Popular Appeal versus Expert Judgments of Motion Pictures by Holbrook, Morris B
156-69 Responses to Information Incongruency in Advertising: The Role of Expectancy, Relevancy, and Humor by Lee, Yih Hwai & Mason, Charlotte
1999, Volume 26, Issue 1 1-15 Choosing Less-Preferred Experiences for the Sake of Variety by Ratner, Rebecca K & Kahn, Barbara E & Kahneman, Daniel
16-36 When an Ad's Influence Is Beyond Our Conscious Control: Perceptual and Conceptual Fluency Effects Caused by Incidental Ad Exposure by Shapiro, Stewart
37-54 Visual Rhetoric in Advertising: Text-Interpretive, Experimental, and Reader-Response Analyses by McQuarrie, Edward F & Mick, David Glen
55-69 Retrospection versus Anticipation: The Role of the Ad under Retrospective and Anticipatory Self-Referencing by Krishnamurthy, Parthasarathy & Sujan, Mita
70-84 Contextual Effects on the Revision of Evaluative Judgments: An Extension of the Omission-Detection Framework by Muthukrishnan, A V & Ramaswami, S
85-98 Lifestyle of the Tight and Frugal: Theory and Measurement by Lastovicka, John L, et al
1999, Volume 25, Issue 4 303-18 Culture Swapping: Consumption and the Ethnogenesis of Middle-Class Haitian Immigrants by Oswald, Laura R
319-34 Postexperience Advertising Effects on Consumer Memory by Braun, Kathryn A
335-52 The Role of Direction of Comparison, Attribute-Based Processing, and Attitude-Based Processing in Consumer Preference by Mantel, Susan Powell & Kardes, Frank R
353-68 A Range Theory Account of Price Perception by Janiszewski, Chris & Lichtenstein, Donald R
369-84 The Effect of Time Pressure on Consumer Choice Deferral by Dhar, Ravi & Nowlis, Stephen M
385-402 Gift Receipt and the Reformulation of Interpersonal Relationships by Ruth, Julie A & Otnes, Cele C & Brunel, Frederic F
1998, Volume 25, Issue 3 187-217 Constructive Consumer Choice Processes by Bettman, James R & Luce, Mary Frances & Payne, John W
241-61 Empathy versus Pride: The Influence of Emotional Appeals across Cultures by Aaker, Jennifer L & Williams, Patti
262-75 The Effects of Recognition and Group Need on Volunteerism: A Social Norm Perspective by Fisher, Robert J & Ackerman, David
276-89 The Effect of Ownership History on the Valuation of Objects by Strahilevitz, Michal A & Loewenstein, George
290-301 The Influence of Display Characteristics on Visual Exploratory Search Behavior by Janiszewski, Chris
1998, Volume 25, Issue 2 91-107 Repetition-Induced Belief in the Elderly: Rehabilitating Age-Related Memory Deficits by Law, Sharmistha & Hawkins, Scott A & Craik, Fergus I M
108-22 Language Structure and Categorization: A Study of Classifiers in Consumer Cognition, Judgment, and Choice by Schmitt, Bernd H & Zhang, Shi
123-43 Paradoxes of Technology: Consumer Cognizance, Emotions, and Coping Strategies by Mick, David Glen & Fournier, Susan
144-59 Representativeness, Relevance, and the Use of Feelings in Decision Making by Pham, Michel Tuan
160-74 Payment Depreciation: The Behavioral Effects of Temporally Separating Payments from Consumption by Gourville, John T & Soman, Dilip
175-86 Will Products Look More Attractive When Presented Separately or Together? by Hsee, Christopher K & Leclerc, France
1998, Volume 25, Issue 1 1-25 Does Cultural Capital Structure American Consumption? by Holt, Douglas B
38-51 Integrating Multiple Opinions: The Role of Aspiration Level on Consumer Response to Critic Consensus by West, Patricia M & Broniarczyk, Susan M
52-63 AIDS and Me, Never the Twain Shall Meet: The Effects of Information Accessibility on Judgments of Risk and Advertising Effectiveness by Raghubir, Priya & Menon, Geeta
64-77 Knowledge, Information Mode, and the Attraction Effect by Sen, Sankar
78-90 Assessing Measurement Invariance in Cross-National Consumer Research by Steenkamp, Jan-Benedict E M & Baumgartner, Hans
1998, Volume 24, Issue 4 343-73 Consumers and Their Brands: Developing Relationship Theory in Consumer Research by Fournier, Susan
374-94 The Influence of Unity and Prototypicality on Aesthetic Responses to New Product Designs by Veryzer, Robert W, Jr & Hutchinson, J Wesley
395-408 Pennies-a-Day: The Effect of Temporal Reframing on Transaction Evaluation by Gourville, John T
409-33 Choosing to Avoid: Coping with Negatively Emotion-Laden Consumer Decisions by Luce, Mary Frances
434-46 Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell by Strahilevitz, Michal & Myers, John G
447-58 The Effects of Television Consumption on Social Percrptions: The Use of Priming Procedures to Investigate Psychological Processes by Shrum, L J & Wyer, Robert S, Jr & O'Guinn, Thomas C
459-68 Product Category Familiarity and Preference Construction by Coupey, Eloise & Irwin, Julie R & Payne, John W
469-79 The Effect of Delay Type and Service Stage on Consumers' Reactions to Waiting by Hui, Michael K & Thakor, Mrugank V & Gill, Ravi
1997, Volume 24, Issue 3 249-65 Contingent Processes of by Pham, Michel Tuan & Johar, Gita Venkataramani
266-84 Consumer Learning by Analogy: A Model of Internal Knowledge Transfer by Gregan-Paxton, Jennifer & John, Deborah Roedder
285-94 Factors Affecting the Impact of Negatively and Positively Framed Ad Messages by Shiv, Baba & Edell, Julie A & Payne, John W
295-304 Vividness Effects: A Resource-Matching Perspective by Keller, Punam Anand & Block, Lauren G
305-14 Visual Attention to Advertising: A Segment-Level Analysis by Rosbergen, Edward & Pieters, Rik & Wedel, Michel
315-28 The Effect of Cultural Orientation on Persuasion by Aaker, Jennifer L & Maheswaran, Durairaj
329-42 Age Differences in Consumers' Processing Strategies: An Investigation of Moderating Influences by Yoon, Carolyn
1997, Volume 24, Issue 2 127-46 Measuring Emotions in the Consumption Experience by Richins, Marsha L
147-58 Cognitive Effort, Affect, and Choice by Garbarino, Ellen C & Edell, Julie A
159-69 Adolescent-Parent Interaction in Family Decision Making by Palan, Kay M & Wilkes, Robert E
170-77 There Are Many Reasons to Drive a BMW: Does Imagined Ease of Argument Generation Influence Attitudes? by Wanke, Michaela & Bohner, Gerd & Jurkowitsch, Andreas
178-91 Evaluating Persuasion-Enhancing Techniques from a Resource-Matching Perspective by Perracchio, Laura A & Meyers-Levy, Joan
192-201 Patterns of Rightmost Digits Used in Advertised Prices: Implications for Nine-Ending Effects by Schindler, Robert M & Kirby, Patrick N
202-14 A Comparative Analysis of Reference Price Models by Briesch, Richard A, et al
215-31 Consumer Preference for a No-Choice Option by Dhar, Ravi
232-47 A Varying-Parameter Averaging Model of On-Line Brand Evaluations by Johar, Gita Venkataramani & Jedidi, Kamel & Jacoby, Jacob
1997, Volume 24, Issue 1 1-14 Context Effects at Encoding and Judgment in Consumption Settings: The Role of Cognitive Resources by Meyers-Levy, Joan & Tybout, Alice M
15-42 Speaking of Fashion: Consumers' Uses of Fashion Discourses and the Appropriation of Countervailing Cultural Meanings by Thompson, Craig J & Haytko, Diana L
43-56 The Emergence of Adaptive Decision Making in Children by Gregan-Paxton, Jennifer & John, Deborah Roedder
57-67 An Empirical Analysis of Price Endings with Scanner Data by Stiving, Mark & Winer, Russell S
68-79 Framing the Deal: The Role of Restrictions in Accentuating Deal Value by Inman, J Jeffrey & Peter, Anil C & Raghubir, Priya
80-93 Toward an Understanding of Consumer Ambivalence by Otnes, Cele & Lowrey, Tina M & Shrum, L J
94-104 The Effects of Incidental Ad Exposure on the Formation of Consideration Sets by Shapiro, Stewart & MacInnis, Deborah J & Heckler, Susan E
105-17 Mere-Possession Effects without Possession in Consumer Choice by Sen, Sankar & Johnson, Eric J
118-25 The Role of Inference in Context Effects: Inferring What You Want from What Is Available by Prelec, Drazen & Wernerfelt, Birger & Zettelmeyer, Florian
1997, Volume 23, Issue 4 263-77 Consumer Information Search Revisited: Theory and Empirical Analysis by Moorthy, Sridhar & Ratchford, Brian T & Talukdar, Debabrata
278-94 The Role of Television in the Construction of Consumer Reality by O'Guinn, Thomas C & Shrum, L J
295-303 The Impact of Interstimulus Interval and Background Silence on Recall by Olsen, G Douglas
304-11 The Effect of Common Features on Brand Choice: Moderating Role of Attribute Importance by Chernev, Alex
312-25 Family Structure, Materialism, and Compulsive Consumption by Rindfleisch, Aric & Burroughs, James E & Denton, Frank
326-50 Poststructuralist Lifestyle Analysis: Conceptualizing the Social Patterning of Consumption in Postmodernity by Holt, Douglas B
351-61 All Cues Are Not Created Equal: Obtaining Attitude Persistence under Low-Involvement Conditions by Sengupta, Jaideep & Goodstein, Ronald C & Boninger, David S
362-72 Consumer Memory for Television Advertising: A Field Study of Duration, Serial Position, and Competition Effects by Pieters, Rik G M & Bijmolt, Tammo H A
1996, Volume 23, Issue 3 163-76 Stalking the Amphisbaena by Levy, Sidney J
177-92 The Moderating Role of Prior Knowledge in Schema-Based Product Evaluation by Peracchio, Laura A & Tybout, Alice M
193-203 The Effect of Common and Unique Features in Consumer Choice by Dhar, Ravi & Sherman, Steven J
204-18 Notes toward an Application of McCracken's "Cultural Categories" for Cross-Cultural Consumer Research by Applbaum, Kalman & Jordt, Ingrid
219-39 The Assessment of Alternative Measures of Consumer Expertise by Mitchell, Andrew A & Dacin, Peter A
240-50 Goal-Derived Categories and the Antecedents of Across-Category Consideration by Ratneshwar, S & Pechmann, Cornelia & Shocker, Allan D
251-61 Preschoolers' Learning of Brand Names from Visual Cues by Macklin, M Carole
1996, Volume 23, Issue 2 89-105 Effect-Size Estimates: Issues and Problems in Interpretation by Fern, Edward F & Monroe, Kent B
106-19 Are Studies of Dark Side Variables Confounded by Socially Desirable Responding? The Case of Materialism by Mick, David Glen
120-35 Consumption Vocabulary and Preference Formation by West, Patricia M & Brown, Christina L & Hoch, Stephen J
136-47 Deconstructive Strategy and Consumer Research: Concepts and Illustrative Exemplar by Stern, Barbara B
148-55 Communicating Price Information through Semantic Cues: The Moderating Effects of Situation and Discount Size by Grewal, Dhruv & Marmorstein, Howard & Sharma, Arun
156-62 Trend Effects and Gender Differences in Retrospective Judgments of Consumption Emotions by Dube, Laurette & Morgan, Michael S
1996, Volume 23, Issue 1 1-11 The Effect of Measuring Intent on Brand-Level Purchase Behavior by Fitzsimons, Gavan J & Morwitz, Vicki G
12-25 The Price of Safety by Boulding, William & Purohit, Devavrat
26-39 As the Crow Flies: Bias in Consumers' Map-Based Distance Judgments by Raghubir, Priya & Krishna, Aradhna
40-52 Mental Budgeting and Consumer Decisions by Heath, Chip & Soll, Jack B
53-67 Do Polls Reflect Opinions or Do Opinions Reflect Polls? The Impact of Political Polling on Voters' Expectations, Preferences, and Behavior by Morwitz, Vicki G & Pluzinski, Carol
68-80 Predicting Preferences: An Examination of Agent Learning by West, Patricia M
81-88 Interactive Effects of Presentation Modality and Message-Generated Imagery on Recall of Advertising Information by Unnava, H Rao & Agarwal, Sanjeev & Haugtvedt, Curtis P
1996, Volume 22, Issue 4 346-72 Microcultural Analysis of Variation in Sharing of Causal Reasoning about Behavior by Sirsi, Ajay K & Ward, James C & Reingen, Peter H
373-87 Cue Representation and Selection Effects of Arousal on Persuasion by Pham, Michel Tuan
388-407 Caring Consumers: Gendered Consumption Meanings and the Juggling Lifestyle by Thompson, Craig J
408-23 Moderators of the Impact of Self-Reference on Persuasion by Meyers-Levy, Joan & Peracchio, Laura A
424-38 Figures of Rhetoric in Advertising Language by McQuarrie, Edward F & Mick, David Glen
439-47 Cognitive Moderators of Negative-Emotion Effects: Implications for Understanding Media Context by Murry, John P, Jr & Dacin, Peter A
448-59 Increasing the Persuasiveness of Fear Appeals: The Effect of Arousal and Elaboration by Keller, Punam Anand & Block, Lauren Goldberg
1995, Volume 22, Issue 3 239-67 Liberatory Postmodernism and the Reenchantment of Consumption by Firat, A Fuat & Venkatesh, Alladi
268-84 Asymmetric Decoy Effects on Lower-Quality versus Higher-Quality Brands: Meta-analytic and Experimental Evidence by Heath, Timothy B & Chatterjee, Subimal
285-95 The Impact of Context on Variety Seeking in Product Choices by Menon, Satya & Kahn, Barbara E
296-304 Two Forms of Compulsive Consumption: Comorbidity of Compulsive Buying and Binge Eating by Faber, Ronald J, et al
305-13 Normative Influences on Impulsive Buying Behavior by Rook, Dennis W & Fisher, Robert J
314-26 Assessing the Domain Specificity of Deal Proneness: A Field Study by Lichtenstein, Donald R & Netemeyer, Richard G & Burton, Scot
327-43 How Is a Possession "Me" or "Not Me"? Characterizing Types and an Antecedent of Material Possession Attachment by Kleine, Susan Schultz & Kleine, Robert E, III & Allen, Chris T
1995, Volume 22, Issue 2 0 |1 |2 |3 |4 |5 |6 |7 Access
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