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University of Chicago Press Journal of Consumer Research: An Interdisciplinary Quarterly Contact information of
University of Chicago Press: http://www.journals.uchicago.edu/JCR/
Order information: http://www.journals.uchicago.edu/JCR/order1.html Editor: Dawn Iacobucci
For technical questions regarding this series, please contact
(Christopher F. Baum) Series handle: repec:ucp:jconrs
More pages of listings: 0 |1 |2 |3 |4 |5 |6 2004, Volume 30, Issue 4
473-86 Decision Making in Information-Rich Environments: The Role of Information Structure by Lurie, Nicholas H
487-502 The Influence of Generic Advertising on Brand Preferences by Chakravarti, Amitav & Janiszewski, Chris
503-18 Ideals and Oughts and the Reliance on Affect versus Substance in Persuasion by Pham, Michel Tuan & Avnet, Tamar
519-33 The Influence of Assortment Structure on Perceived Variety and Consumption Quantities by Kahn, Barbara E & Wansink, Brian
534-46 The Influence of Price Discount Framing on the Evaluation of a Product Bundle by Janiszewski, Chris & Cunha, Marcus, Jr
547-58 Social Influences on Dyadic Giving over Time: A Taxonomy from the Giver's Perspective by Lowrey, Tina M & Otnes, Cele C & Ruth, Julie A
559-73 Self-Validation of Cognitive Responses to Advertisements by Brinol, Pablo & Petty, Richard E & Tormala, Zakary L
574-87 The A[supercript 2]SC[superscript 2] Model: The Influence of Attitudes and Attitude Strength on Consideration and Choice by Priester, Joseph R, et al
588-601 Asymmetric Association of Liking and Disliking Judgments: So What's Not to Like? by Herr, Paul M & Page, Christine M
602-11 Memory Interference in Advertising: A Replication and Extension by Kumar, Anand & Krishnan, Shanker
612-21 Reexamining Latitude of Price Acceptability and Price Thresholds: Predicting Basic Consumer Reaction to Price by Ofir, Chezy
622-28 Effects of Seller-Supplied Prices on Buyers' Product Evaluations: Reference Prices in an Internet Auction Context by Kamins, Michael A & Dreze, Xavier & Folkes, Valerie S
2003, Volume 30, Issue 3 311-25 Different Scales for Different Frames: The Role of Subjective Scales and Experience in Explaining Attribute-Framing Effects by Janiszewski, Chris & Silk, Tim & Cooke, Alan D J
326-51 The Fire of Desire: A Multisited Inquiry into Consumer Passion by Belk, Russell W & Ger, Guliz & Askegaard, Soren
352-67 How Good Gets Better and Bad Gets Worse: Understanding the Impact of Affect on Evaluations of Known Brands by Adaval, Rashmi
368-84 Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods by Steenkamp, Jan-Benedict E M & Gielens, Katrijn
405-19 The Intertemporal Dynamics of Consumer Lock-In by Zauberman, Gal
420-29 Time and Distance: Asymmetries in Consumer Trip Knowledge and Judgments by Kang, Yong-Soon & Herr, Paul M & Page, Christine M
430-42 Individual Differences in Haptic Information Processing: The "Need for Touch" Scale by Peck, Joann & Childers, Terry L
443-54 The Moderating Effect of Product Knowledge on the Learning and Organization of Product Information by Cowley, Elizabeth & Mitchell, Andrew A
455-63 Bottoms Up! The Influence of Elongation on Pouring and Consumption Volume by Wansink, Brian & van Ittersum, Koert
464-72 How Much Do You Like It? Within-Alternative Conflict and Subjective Confidence in Consumer Judgments by Luce, Mary Frances & Jia, Jianmin & Fischer, Gregory W
2003, Volume 30, Issue 2 151-69 Rethinking the Origins of Involvement and Brand Commitment: Insights from Postsocialist Central Europe by Coulter, Robin A & Price, Linda L & Feick, Lawrence
170-83 When More Is Less and Less Is More: The Role of Ideal Point Availability and Assortment in Consumer Choice by Chernev, Alexander
184-98 Experiencing Products in the Virtual World: The Role of Goal and Imagery in Influencing Attitudes versus Purchase Intentions by Schlosser, Ann E
199-218 A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research by Jarvis, Cheryl Burke & MacKenzie, Scott B & Podsakoff, Philip M
219-29 The Limits of Fungibility: Relational Schemata and the Value of Things by McGraw, A Peter & Tetlock, Philip E & Kristel, Orie V
230-43 Ease-of-Retrieval as an Automatic Input in Judgments: A Mere-Accessibility Framework? by Menon, Geeta & Raghubir, Priya
244-58 The Influence of Macro-level Motives on Consideration Set Composition in Novel Purchase Situations by Chakravarti, Amitav & Janiszewski, Chris
259-82 Speaking of Art as Embodied Imagination: A Multisensory Approach to Understanding Aesthetic Experience by Joy, Annamma & Sherry, John F, Jr
283-91 When Competitive Interference Can Be Beneficial by Jewell, Robert D & Unnava, H Rao
292-304 Brand Familiarity and Advertising Repetition Effects by Campbell, Margaret C & Keller, Kevin Lane
305-10 How to Construct a Test of Scientific Knowledge in Consumer Behavior by Rossiter, John R
2003, Volume 30, Issue 1 1-14 Medium Maximization by Hsee, Christopher K, et al
15-29 Option Attachment: When Deliberating Makes Choosing Feel Like Losing by Carmon, Ziv & Wertenbroch, Klaus & Zeelenberg, Marcel
30-40 Shifting Selves and Decision Making: The Effects of Self-Construal Priming on Consumer Risk-Taking by Mandel, Naomi
41-55 Do Not Go Cheaply into That Good Night: Death-Ritual Consumption in Asante, Ghana by Bonsu, Samuel K & Belk, Russell W
56-71 Smart Agents: When Lower Search Costs for Quality Information Increase Price Sensitivity by Diehl, Kristin & Kornish, Laura J & Lynch, John G, Jr
72-91 Do Reverse-Worded Items Confound Measures in Cross-Cultural Consumer Research? The Case of the Material Values Scale by Wong, Nancy & Rindfleisch, Aric & Burroughs, James E
92-104 The Effects of Time Constraints on Consumers' Judgments of Prices and Products by Suri, Rajneesh & Monroe, Kent B
105-14 The Effect of Expected Variability of Product Quality and Attribute Uniqueness on Family Brand Evaluations by Gurhan-Canli, Zeynep
115-24 The Formation of Market-Level Expectations and Its Covariates by Anderson, Eugene W & Salisbury, Linda Court
125-37 The Positivity Effect in Perceptions of Services: Seen One, Seen Them All? by Folkes, Valerie S & Patrick, Vanessa M
138-49 A Meta-analysis of the Spacing Effect in Verbal Learning: Implications for Research on Advertising Repetition and Consumer Memory by Janiszewski, Chris & Noel, Hayden & Sawyer, Alan G
2003, Volume 29, Issue 4 463-73 The Devaluation Effect: Activating a Need Devalues Unrelated Objects by Brendl, C Miguel & Markman, Arthur B & Messner, Claude
474-91 Consumer Perceptions of Price (Un)Fairness by Bolton, Lisa E & Warlop, Luk & Alba, Joseph W
492-506 Why Do People Suggest What They Do Not Want? Using Context Effects to Influence Others' Choices by Hamilton, Rebecca W
507-16 The Time Course and Impact of Consumers' Erroneous Beliefs about Hedonic Contrast Effects by Novemsky, Nathan & Ratner, Rebecca K
517-30 Looking Back: Exploring the Psychology of Queuing and the Effect of the Number of People Behind by Zhou, Rongrong & Soman, Dilip
531-38 Cognitive Determinants of Consumers' Time Perceptions: The Impact of Resources Required and Available by Mantel, Susan Powell & Kellaris, James J
539-50 Locus of Equity and Brand Extension by van Osselaer, Stijn M J & Alba, Joseph W
551-65 Individual Differences in the Centrality of Visual Product Aesthetics: Concept and Measurement by Bloch, Peter H & Brunel, Frederic F & Arnold, Todd J
566-78 Sympathy and Empathy: Emotional Responses to Advertising Dramas by Escalas, Jennifer Edson & Stern, Barbara B
579-87 Visual and Verbal Rhetorical Figures under Directed Processing versus Incidental Exposure to Advertising by McQuarrie, Edward F & Mick, David Glen
588-94 Self-Reports in Consumer Research: The Challenge of Comparing Cohorts and Cultures by Schwarz, Norbert
595-600 Brand Synthesis: The Multidimensionality of Brand Knowledge by Keller, Kevin Lane
2002, Volume 29, Issue 3 293-305 Inherent Rule Variability in Consumer Choice: Changing Rules for Change's Sake by Drolet, Aimee
306-18 Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude by Russell, Cristel Antonia
319-34 Coping with Ambivalence: The Effect of Removing a Neutral Option on Consumer Attitude and Preference Judgments by Nowlis, Stephen M & Kahn, Barbara E & Dhar, Ravi
335-47 Effect of Face Value on Product Valuation in Foreign Currencies by Raghubir, Priya & Srivastava, Joydeep
348-70 Materialism and Well-Being: A Conflicting Values Perspective by Burroughs, James E & Rindfleisch, Aric
371-82 The Influence of Level of Processing on Advertising Repetition Effects by Nordhielm, Christie L
383-99 The Protean Quality of Subcultural Consumption: An Ethnographic Account of Gay Consumers by Kates, Steven M
400-415 The Effect of Group Membership Salience on the Avoidance of Negative Outcomes: Implications for Social and Consumer Decisions by Briley, Donnel A & Wyer, Robert S, Jr
416-26 Prior Knowledge and Complacency in New Product Learning by Wood, Stacy L & Lynch, John G, Jr
427-40 The Politics of Consumption: A Re-inquiry on Thompson and Haytko's (1997) "Speaking of Fashion." by Murray, Jeff B
441-47 Valves of Desire: A Historian's Perspective on Parents, Children, and Marketing by Cross, Gary
448-54 Product Experience Is Seductive by Hoch, Stephen J
2002, Volume 29, Issue 2 159-67 The Scope and Persistence of Mere-Measurement Effects: Evidence from a Field Study of Customer Satisfaction Measurement by Dholakia, Utpal M & Morwitz, Vicki G
168-87 The Propositon-Probability Model of Argument Structure and Message Acceptance by Areni, Charles S
188-98 Taking Stock of Stockbrokers: Exploring Momentum versus Contrarian Investor Strategies and Profiles by Morrin, Maureen, et al
199-217 Self-Control for the Righteous: Toward a Theory of Precommitment to Indulgence by Kivetz, Ran & Simonson, Itamar
218-34 A Role for Poetry in Consumer Research by Sherry, John F, Jr & Schouten, John W
235-45 When Web Pages Influence Choice: Effects of Visual Primes on Experts and Novices by Mandel, Naomi & Johnson, Eric J
246-57 The Impact of Private versus Public Consumption on Variety-Seeking Behavior by Ratner, Rebecca K & Kahn, Barbara E
258-69 Source and Nonsource Cues in Advertising and Their Effects on the Activation of Cultural and Subcultural Knowledge on the Route to Persuasion by Brumbaugh, Anne M
270-79 How Prevalent Is the Negativity Effect in Consumer Environments? by Ahluwalia, Rohini
280-85 Losing Consciousness: Automatic Influences on Consumer Judgment, Behavior, and Motivation by Bargh, John A
286-92 Toward a Personology of the Customer by Baumgartner, Hans
2002, Volume 29, Issue 1 5-19 An Experimental Investigation of the Joint Effects of Advertising and Peers on Adolescents' Beliefs and Intentions about Cigarette Consumption by Pechmann, Cornelia & Knight, Susan J
20-38 Can Consumers Escape the Market? Emancipatory Illuminations from Burning Man by Kozinets, Robert V
39-56 Effects of Inconsistent Attribute Information on the Predictive Value of Product Attitudes: Toward a Resolution of Opposing Perspectives by Sengupta, Jaideep & Johar, Gita Venkataramani
70-90 Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding by Holt, Douglas B
91-100 A Gravity-Based Multidimensional Scaling Model for Deriving Spatial Structures Underlying Consumer Preference/Choice Judgments by DeSarbo, Wayne S, et al
101-15 Anticipating Discussion about a Product: Rehearsing What to Say Can Affect Your Judgments by Schlosser, Ann E & Shavitt, Sharon
116-28 Regret in Repeat Purchase versus Switching Decisions: The Attenuating Role of Decision Justifiability by Inman, J Jeffrey & Zeelenberg, Marcel
129-41 "Deep" and "Surface" Cues: Brand Extension Evaluations by Children and Adults by Zhang, Shi & Sood, Sanjay
146-51 The Ego Factor in Tourism by MacCannell, Dean
2002, Volume 28, Issue 4 515-32 Toward a Theory of Consumer Choice as Sociohistorically Shaped Practical Experience: The Fits-Like-a-Glove (FLAG) Framework by Allen, Douglas E
533-49 We're at As Much Risk As We Are Led to Believe: Effects of Message Cues on Judgments of Health Risk by Menon, Geeta & Block, Lauren G & Ramanathan, Suresh
550-71 Consumer Value Systems in the Age of Postmodern Fragmentation: The Case of the Natural Health Microculture by Thompson, Craig J & Troester, Maura
572-88 Automatic Construction and Use of Contextual Information for Product and Price Evaluations by Adaval, Rashmi & Monroe, Kent B
589-602 Combinatory and Separative Effects of Rhetorical Figures on Consumers' Effort and Focus in Ad Processing by Mothersbaugh, David L & Huhmann, Bruce A & Franke, George R
603-17 Factors Affecting Encoding, Retrieval, and Alignment of Sensory Attributes in a Memory-Based Brand Choice Task by Shapiro, Stewart & Spence, Mark T
618-35 Consumers' Beliefs about Product Benefits: The Effect of Obviously Irrelevant Product Information by Meyvis, Tom & Janiszewski, Chris
636-49 Can Mixed Emotions Peacefully Coexist? by Williams, Patti & Aaker, Jennifer L
650-58 Counterfactual Thinking and Advertising Responses by Krishnamurthy, Parthasarathy & Sivaraman, Anuradha
2001, Volume 28, Issue 3 339-54 Reference Price and Price Perceptions: A Comparison of Alternative Models by Niedrich, Ronald W & Sharma, Subhash & Wedell, Douglas H
355-68 Walking the Hedonic Product Treadmill: Default Contrast and Mood-Based Assimilation in Judgments of Predicted Happiness with a Target Product by Raghunathan, Rajagopal & Irwin, Julie R
369-98 Consuming the American West: Animating Cultural Meaning and Memory at a Stock Show and Rodeo by Penaloza, Lisa
399-417 Withholding Consumption: A Social Dilemma Perspective on Consumer Boycotts by Sen, Sankar & Gurhan-Canli, Zeynep & Morwitz, Vicki
418-38 Recommendation or Evaluation? Task Sensitivity in Information by Gershoff, Andrew D & Broniarczyk, Susan M & West, Patricia M
439-49 The Moderating Effect of Perceived Risk on Consumers' Evaluations of Product Incongruity: Preference for the Norm by Campbell, Margaret C & Goodstein, Ronald C
450-61 On the Use of College Students in Social Science Research: Insights from a Second-Order Meta-analysis by Peterson, Robert A
462-72 The Effect of Novel Attributes on Product Evaluation by Mukherjee, Ashesh & Hoyer, Wayne D
473-81 Embarrassment in Consumer Purchase: The Roles of Social Presence and Purchase Familiarity by Dahl, Darren W & Manchanda, Rajesh V & Argo, Jennifer J
482-93 Scripted Thought: Processing Korean Hancha and Hangul in a Multimedia Context by Tavassoli, Nader T & Han, Jin K
494-98 The Perils of N = 1 by Wells, William D
499-505 The Creative Destruction of Decision Research by Loewenstein, George
506-11 What If Consumer Experiments Impact Variances as Well as Means? Response Variability as a Behavioral Phenomenon by Louviere, Jordan J
2001, Volume 28, Issue 2 189-201 Emotional Contagion Effects on Product Attitudes by Howard, Daniel J & Gengler, Charles
202-23 Two Ways of Learning Brand Associations by van Osselaer, Stijn M J & Janiszewski, Chris
224-38 Nonconscious and Contaminative Effects of Hypothetical Questions on Subsequent Decision Making by Fitzsimons, Gavan J & Shiv, Baba
239-56 Gift Giving in Hong Kong and the Continuum of Social Ties by Joy, Annamma
257-72 The Moderating Effect of Knowledge and Resources on the Persuasive Impact of Analogies by Roehm, Michelle L & Sternthal, Brian
273-83 Improving Parameter Estimates and Model Prediction by Aggregate Customization in Choice Experiments by Arora, Neeraj & Huber, Joel
284-95 Moderators of Language Effects in Advertising to Bilinguals: A Psycholinguistic Approach by Luna, David & Peracchio, Laura A
296-307 A Consumer Perspective on Price-Matching Refund Policies: Effect on Price Perceptions and Search Behavior by Srivastava, Joydeep & Lurie, Nicholas
331-36 Digitizing Consumer Research by Johnson, Eric J
2001, Volume 28, Issue 1 1-17 Sometimes It Just Feels Right: The Differential Weighting of Affect-Consistent and Affect-Inconsistent Product Information by Adaval, Rashmi
18-32 Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment by Janiszewski, Chris & Meyvis, Tom
33-49 "I" Seek Pleasures and "We" Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion by Aaker, Jennifer L & Lee, Angela Y
50-66 Consumer's Need for Uniqueness: Scale Development and Validation by Tian, Kelly Tepper & Bearden, William O & Hunter, Gary L
89-104 Persistent Preferences for Product Attributes: The Effects of the Initial Choice Context and Uninformative Experience by Muthukrishnan, A V & Kardes, Frank R
105-20 The Role of Sensory-Specific Satiety in Attribute-Level Variety Seeking by Inman, J Jeffrey
121-34 Consumer Self-Confidence: Refinements in Conceptualization and Measurement by Bearden, William O & Hardesty, David M & Rose, Randall L
135-48 The Influence of Task Complexity on Consumer Choice: A Latent Class Model of Decision Strategy Switching by Swait, Joffre & Adamowicz, Wiktor
149-58 The Desperate Need for Replications by Hunter, John E
159-66 Opportunities for Improving Consumer Research through Latent Variable Structural Equation Modeling by MacKenzie, Scott B
2001, Volume 27, Issue 4 397-411 The Economics of Consumer Knowledge by Ratchford, Brian T
412-32 Brand Community by Muniz, Albert M, Jr & O'Guinn, Thomas C
433-46 Trade-Ins, Mental Accounting, and Product Replacement Decisions by Okada, Erica Mina
447-59 Avoiding Future Regret in Purchase-Timing Decisions by Cooke, Alan D J & Meyvis, Tom & Schwartz, Alan
460-74 Effects of Payment Mechanism on Spending Behavior: The Role of Rehearsal and Immediacy of Payments by Soman, Dilip
475-88 The Impact of Common Features on Consumer Preferences: A Case of Confirmatory Reasoning by Chernev, Alexander
489-98 "What Is It?" Categorization Flexibility and Consumers' Responses to Really New Products by Moreau, C Page & Markman, Arthur B & Lehmann, Donald R
499-504 Consumer Research for Consumers by Bazerman, Max H
505-11 Literally Literacy by Wallendorf, Melanie
2000, Volume 27, Issue 3 279-90 Sequential Choice in Group Settings: Taking the Road Less Traveled and Less Enjoyed by Ariely, Dan & Levav, Jonathan
291-308 Asymmetric Competition in Choice and the Leveraging of Competitive Disadvantages by Heath, Timothy B, et al
309-23 Descriptive Characteristics of Memory-Based Consideration Sets: Influence of Usage Occasion Frequency and Usage Location Familiarity by Desai, Kalpesh Kaushik & Hoyer, Wayne D
324-44 Unobserved Heterogeneity as an Alternative Explanation for "Reversal" Effects in Behavioral Research by Hutchinson, J Wesley & Kamakura, Wagner A & Lynch, John G, Jr
345-59 Mood-Driven Distortion of Product Information by Meloy, Margaret G
360-70 Focusing on the Forgone: How Value Can Appear So Different to Buyers and Sellers by Carmon, Ziv & Ariely, Dan
371-81 The Effects of Extensions of the Family Brand Name: An Accessibility-Diagnosticity Perspective by Ahluwalia, Rohini & Gurhan-Canli, Zeynep
382-87 Attributional Thoughts about Consumer Behavior by Weiner, Bernard
388-96 On the Concept of Intentional Social Action in Consumer Behavior by Bagozzi, Richard P
2000, Volume 27, Issue 2 123-56 Knowledge Calibration: What Consumers Know and What They Think They Know by Alba, Joseph W & Hutchinson, J Wesley
157-78 Reasons as Carriers of Culture: Dynamic versus Dispositional Models of Cultural Influence on Decision Making by Briley, Donnel A & Morris, Michael W & Simonson, Itamar
179-201 Older Consumers' Disposition of Special Possessions by Price, Linda L & Arnould, Eric J & Curasi, Carolyn Folkman
202-16 The Impact of Anticipating Satisfaction on Consumer Choice by Shiv, Baba & Huber, Joel
217-32 Examination of Psychological Processes Underlying Resistance to Persuasion by Ahluwalia, Rohini
233-48 Controlling the Information Flow: Effects on Consumers' Decision Making and Preferences by Ariely, Dan
249-66 Consumer Response to Stockouts by Fitzsimons, Gavan J
267-72 The Costs and Benefits of Consuming by Csikszentmihalyi, Mihaly
273-78 Place, Technology, and Representation by Sherry, John F, Jr
2000, Volume 27, Issue 1 1-16 Consumer Learning and Brand Equity by van Osselaer, Stijn M J & Alba, Joseph W
17-30 Indexicality and the Verification Function of Irreplaceable Possessions: A Semiotic Analysis by Grayson, Kent & Shulman, David
31-48 Children, Advertising, and Product Experiences: A Multimethod Inquiry by Moore, Elizabeth S & Lutz, Richard J
49-68 The Role of Explanations and Need for Uniqueness in Consumer Decision Making: Unconventional Choices Based on Reasons by Simonson, Itamar & Nowlis, Stephen M
69-83 Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent by Campbell, Margaret C & Kirmani, Amna
84-95 Qualitative Steps toward an Expanded Model of Anxiety in Gift-Giving by Wooten, David B
96-108 Determinants of Country-of-Origin Evaluations by Gurhan-Canli, Zeynep & Maheswaran, Durairaj
109-14 Standing on the Shoulders of Ancients: Consumer Research, Persuasion, and Figurative Language by McGuire, William J
115-22 Understanding the Trade Winds: The Global Evolution of Production, Consumption, and the Internet by Dickson, Peter R
i-ii In Memoriam: Seymour Sudman: August 9, 1928-May 2, 2000 by Monroe, Kent B
2000, Volume 26, Issue 4 307-22 The Use of Concurrent Disclosures to Correct Invalid Inferences by Johar, Gita Venkataramani & Simmons, Carolyn J
323-39 Intimate Exchanges: Using Computers to Elicit Self-Disclosure from Consumers by Moon, Youngme
340-57 Accessibility or Diagnosticity? Disentangling the Influence of Culture on Persuasion Processes and Attitudes by Aaker, Jennifer L
358-71 Motivated Reasoning: A Depth-of-Processing Perspective by Jain, Shailendra Pratap & Maheswaran, Durairaj
372-85 Why Is the Trivial Important? A Reasons-Based Account for the Effects of Trivial Attributes on Choice by Brown, Christina L & Carpenter, Gregory S
386-400 The Influence of Positive Mood on Brand Extension Evaluations by Barone, Michael J & Miniard, Paul W & Romeo, Jean B
401-17 Regret: A Model of Its Antecedents and Consequences in Consumer Decision Making by Tsiros, Michael & Mittal, Vikas
418-22 The Moral Complexion of Consumption by Borgmann, Albert
423-28 Consumer Researchers: Take a Hike! by Zaltman, Gerald
1999, Volume 26, Issue 3 183-213 Consumer Socialization of Children: A Retrospective Look at Twenty-Five Years of Research by John, Deborah Roedder
214-41 Trying to Be Cosmopolitan by Thompson, Craig J & Tambyah, Siok Kuan
242-59 Avoidance or Vigilance? The Psychology of False-Positive Test Results by Luce, Mary Frances & Kahn, Barbara E
260-77 The Social Uses of Advertising: An Ethnographic Study of Adolescent Advertising Audiences by Ritson, Mark & Elliott, Richard
278-92 Heart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision Making by Shiv, Baba & Fedorikhin, Alexander
293-306 Comparison Effects on Preference Construction by Dhar, Ravi & Nowlis, Stephen M & Sherman, Steven J
1999, Volume 26, Issue 2 99-114 The Effect of Discount Frequency and Depth on Consumer Price Judgments by Alba, Joseph W, et al
115-27 The Effects of Positive Mood on Memory by Lee, Angela Y & Sternthal, Brian
128-43 The Role of Internal Reference Points in the Category Purchase Decision by Bell, David R & Bucklin, Randolph E
144-55 Popular Appeal versus Expert Judgments of Motion Pictures by Holbrook, Morris B
156-69 Responses to Information Incongruency in Advertising: The Role of Expectancy, Relevancy, and Humor by Lee, Yih Hwai & Mason, Charlotte
1999, Volume 26, Issue 1 1-15 Choosing Less-Preferred Experiences for the Sake of Variety by Ratner, Rebecca K & Kahn, Barbara E & Kahneman, Daniel
16-36 When an Ad's Influence Is Beyond Our Conscious Control: Perceptual and Conceptual Fluency Effects Caused by Incidental Ad Exposure by Shapiro, Stewart
37-54 Visual Rhetoric in Advertising: Text-Interpretive, Experimental, and Reader-Response Analyses by McQuarrie, Edward F & Mick, David Glen
55-69 Retrospection versus Anticipation: The Role of the Ad under Retrospective and Anticipatory Self-Referencing by Krishnamurthy, Parthasarathy & Sujan, Mita
70-84 Contextual Effects on the Revision of Evaluative Judgments: An Extension of the Omission-Detection Framework by Muthukrishnan, A V & Ramaswami, S
85-98 Lifestyle of the Tight and Frugal: Theory and Measurement by Lastovicka, John L, et al
1999, Volume 25, Issue 4 303-18 Culture Swapping: Consumption and the Ethnogenesis of Middle-Class Haitian Immigrants by Oswald, Laura R
319-34 Postexperience Advertising Effects on Consumer Memory by Braun, Kathryn A
335-52 The Role of Direction of Comparison, Attribute-Based Processing, and Attitude-Based Processing in Consumer Preference by Mantel, Susan Powell & Kardes, Frank R
353-68 A Range Theory Account of Price Perception by Janiszewski, Chris & Lichtenstein, Donald R
369-84 The Effect of Time Pressure on Consumer Choice Deferral by Dhar, Ravi & Nowlis, Stephen M
385-402 Gift Receipt and the Reformulation of Interpersonal Relationships by Ruth, Julie A & Otnes, Cele C & Brunel, Frederic F
1998, Volume 25, Issue 3 0 |1 |2 |3 |4 |5 |6 Access
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