Review of Marketing Science

For technical questions regarding this series, please contact (Christopher F. Baum)
Series handle: repec:bep:revmkt

• 1 Assessing Heterogeneity in Discrete Choice Models Using a Dirichlet Process Prior
  by Jin Gyo Kim & Ulrich Menzefricke & Fred Feinberg [Downloadable!]
• 2 Durable Good, Extended Warranty and Channel Coordination
  by Preyas Desai & Paddy Padmanabhan [Downloadable!]
• 3 The Relationship between Market Share and Information in a High-Tech Industry
  by Vasilis Theoharakis & Demetrios Vakratsas & Veronica Wong [Downloadable!]
• 4 Product Entry Timing in Dual Distribution Channels: The Case of the Movie Industry
  by Ashutosh Prasad & Bart Bronnenberg & Vijay Mahajan [Downloadable!]
• 5 Holding Company Cost Economies in the Global Advertising and Marketing Services Business
  by Alvin Silk & Ernst Berndt [Downloadable!]
• 6 Buyer Shopping Costs and Retail Pricing: An Indirect Empirical Test
  by Sang-Yong Lee & Ivan Png [Downloadable!]

• 1000-1000 Measuring National Brands' Equity over Store Brands
  by Raj Sethuraman [Downloadable!]
• 1001-1001 Competitive Entry and Pricing Responses to Product Innovation
  by Barry Bayus & Pradeep Chintagunta [Downloadable!]
• 1002-1002 The Economic Viability of Frequency Reward Programs in a Strategic Competitive Environment
  by Praveen Kopalle & Scott Neslin [Downloadable!]

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This page was last updated on 2008-11-13.