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Citations for " Brand Community"

by Muniz, Albert M, Jr & O'Guinn, Thomas C

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  1. Aguirre-Rodriguez, Alexandra & Bóveda-Lambie, Adriana M. & Montoya, Detra Y., 2014. "Exploring ethnic consumer response to crossover brand extensions," Journal of Business Research, Elsevier, vol. 67(4), pages 457-463.
  2. Dymek, Mikolaj, 2006. "Communities build up Steam," Pink Machine Papers 26, Royal Institute of Technology, Department of Industrial Economics and Management.
  3. Ilaria Dalla Pozza, 2014. "Customer experiences as drivers of customer satisfaction," Working Papers 2014-416, Department of Research, Ipag Business School.
  4. David Eberle & Guido Berens & Ting Li, 2013. "The Impact of Interactive Corporate Social Responsibility Communication on Corporate Reputation," Journal of Business Ethics, Springer, vol. 118(4), pages 731-746, December.
  5. Veloutsou, Cleopatra & Moutinho, Luiz, 2009. "Brand relationships through brand reputation and brand tribalism," Journal of Business Research, Elsevier, vol. 62(3), pages 314-322, March.
  6. Reuber, A. Rebecca & Fischer, Eileen, 2011. "International entrepreneurship in internet-enabled markets," Journal of Business Venturing, Elsevier, vol. 26(6), pages 660-679.
  7. Ewing, Michael T. & Wagstaff, Peter E. & Powell, Irene H., 2013. "Brand rivalry and community conflict," Journal of Business Research, Elsevier, vol. 66(1), pages 4-12.
  8. Jean-Eric Pelet & Sébastien Nouet, 2011. "Le e-commerce renforcé par les réseaux sociaux numériques : résultats d'une application expérimentale de la méthode Delphi," Working Papers halshs-00652600, HAL.
  9. L. J. Shrum & Jaehoon Lee, . "Cultural Differences in Response to Social Exclusion Two experiments tested the hypothesis that subtly different types of social exclusion (being ignored vs. being rejected) produce very different con," Working Papers 0001, College of Business, University of Texas at San Antonio.
  10. Spiggle, Susan, 2008. "Making connections: Partner quality, identity, and community," Journal of Business Research, Elsevier, vol. 61(5), pages 455-456, May.
  11. Carlson, Brad D. & Suter, Tracy A. & Brown, Tom J., 2008. "Social versus psychological brand community: The role of psychological sense of brand community," Journal of Business Research, Elsevier, vol. 61(4), pages 284-291, April.
  12. Eleni Papaoikonomou & Mireia Valverde & Gerard Ryan, 2012. "Articulating the Meanings of Collective Experiences of Ethical Consumption," Journal of Business Ethics, Springer, vol. 110(1), pages 15-32, September.
  13. Huber, Frank & Vollhardt, Kai & Matthes, Isabel & Vogel, Johannes, 2010. "Brand misconduct: Consequences on consumer-brand relationships," Journal of Business Research, Elsevier, vol. 63(11), pages 1113-1120, November.
  14. Abdul-Ghani, Eathar & Hyde, Kenneth F. & Marshall, Roger, 2011. "Emic and etic interpretations of engagement with a consumer-to-consumer online auction site," Journal of Business Research, Elsevier, vol. 64(10), pages 1060-1066, October.
  15. Greenacre, Luke & Freeman, Lynne & Donald, Melissa, 2013. "Contrasting social network and tribal theories: An applied perspective," Journal of Business Research, Elsevier, vol. 66(7), pages 948-954.
  16. Lars Bo Jeppesen & Keld Laursen, 2007. "Lead Users as Facilitators of Knowledge Sharing in Community Setting," DRUID Working Papers 07-24, DRUID, Copenhagen Business School, Department of Industrial Economics and Strategy/Aalborg University, Department of Business Studies.
  17. Pierre Volle & Aîda Mimouni, 2006. "Les bénéfices perçus des programmes relationnels : une approche de segmentation appliquée aux enseignes de distribution," Post-Print halshs-00164834, HAL.
  18. Johnson, Jennifer Wiggins & Rapp, Adam, 2010. "A more comprehensive understanding and measure of customer helping behavior," Journal of Business Research, Elsevier, vol. 63(8), pages 787-792, August.
  19. Korschun, Daniel & Du, Shuili, 2013. "How virtual corporate social responsibility dialogs generate value: A framework and propositions," Journal of Business Research, Elsevier, vol. 66(9), pages 1494-1504.
  20. Mahr, Dominik & Lievens, Annouk, 2012. "Virtual lead user communities: Drivers of knowledge creation for innovation," Research Policy, Elsevier, vol. 41(1), pages 167-177.
  21. de Burgh-Woodman, Helene & Brace-Govan, Jan, 2006. "What's in a Name? A Comparative Analysis of Surf and Snow Brand Personalities," MPRA Paper 25385, University Library of Munich, Germany, revised 28 Dec 2006.
  22. Asmussen, Bjoern & Harridge-March, Sally & Occhiocupo, Nicoletta & Farquhar, Jillian, 2013. "The multi-layered nature of the internet-based democratization of brand management," Journal of Business Research, Elsevier, vol. 66(9), pages 1473-1483.
  23. Leenheer, J. & Bijmolt, T.H.A. & Heerde, H.J. van & Smidts, A., 2002. "Do Loyalty Programs Enhance Behavioral Loyalty: An Empirical Analysis Accounting for Program Design and Competitive Effects," Discussion Paper 2002-65, Tilburg University, Center for Economic Research.
  24. Czellar, Sandor & Sprott, David E. & Spangenberg, Eric R. & Raska, David, 2009. "Consumer reactions to self-expressive brand display," Les Cahiers de Recherche 918, HEC Paris.
  25. Valette-Florence, Pierre & Guizani, Haythem & Merunka, Dwight, 2011. "The impact of brand personality and sales promotions on brand equity," Journal of Business Research, Elsevier, vol. 64(1), pages 24-28, January.
  26. Henderson, Geraldine Rosa & Guzmán, Francisco & Huff, Lenard & Motley, Carol M., 2013. "The Ian's pizza tribe: Reconceptualizing cross-cultural research in the digital age," Journal of Business Research, Elsevier, vol. 66(3), pages 283-287.
  27. Zhou, Zhimin & Wu, Jane Peihsun & Zhang, Qiyuan & Xu, Shen, 2013. "Transforming visitors into members in online brand communities: Evidence from China," Journal of Business Research, Elsevier, vol. 66(12), pages 2438-2443.
  28. Hogg, Margaret K. & Banister, Emma N. & Stephenson, Christopher A., 2009. "Mapping symbolic (anti-) consumption," Journal of Business Research, Elsevier, vol. 62(2), pages 148-159, February.
  29. Chan, Kimmy Wa & Li, Stella Yiyan, 2010. "Understanding consumer-to-consumer interactions in virtual communities: The salience of reciprocity," Journal of Business Research, Elsevier, vol. 63(9-10), pages 1033-1040, September.
  30. S. Stremersch & I. Verniers & C. Verhoef, 2006. "The Quest for Citations: Drivers of Article Impact," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 06/422, Ghent University, Faculty of Economics and Business Administration.
  31. Sussan, Fiona & Hall, Richard & Meamber, Laurie A., 2012. "Introspecting the spiritual nature of a brand divorce," Journal of Business Research, Elsevier, vol. 65(4), pages 520-526.
  32. Mimouni-Chaabane, Aîda & Volle, Pierre, 2010. "Perceived benefits of loyalty programs: Scale development and implications for relational strategies," Journal of Business Research, Elsevier, vol. 63(1), pages 32-37, January.
  33. Anandya, Dudi, 2010. "The Direct and Indirect Effect of Exchange to Build Customer Loyalty in Social Network Sites," MPRA Paper 25277, University Library of Munich, Germany.
  34. Brodie, Roderick J. & Ilic, Ana & Juric, Biljana & Hollebeek, Linda, 2013. "Consumer engagement in a virtual brand community: An exploratory analysis," Journal of Business Research, Elsevier, vol. 66(1), pages 105-114.
  35. Michael Lewis & Debanjan Mitra & Yeujun Yoon, 2013. "Customer portfolio composition and customer equity feedback effects: Student diversity and acquisition in educational communities," Marketing Letters, Springer, vol. 24(1), pages 71-84, March.
  36. Jeppesen, Lars Bo & Laursen, Keld, 2009. "The role of lead users in knowledge sharing," Research Policy, Elsevier, vol. 38(10), pages 1582-1589, December.
  37. Payne, Adrian & Storbacka, Kaj & Frow, Pennie & Knox, Simon, 2009. "Co-creating brands: Diagnosing and designing the relationship experience," Journal of Business Research, Elsevier, vol. 62(3), pages 379-389, March.
  38. Sparvero, Emily & Chalip, Laurence, 2007. "Professional Teams as Leverageable Assets: Strategic Creation of Community Value," Sport Management Review, Elsevier, vol. 10(1), pages 1-30, May.
  39. Crockett, David & Downey, Hilary & Fırat, A. Fuat & Ozanne, Julie L. & Pettigrew, Simone, 2013. "Conceptualizing a transformative research agenda," Journal of Business Research, Elsevier, vol. 66(8), pages 1171-1178.
  40. Zhou, Zhimin & Zhang, Qiyuan & Su, Chenting & Zhou, Nan, 2012. "How do brand communities generate brand relationships? Intermediate mechanisms," Journal of Business Research, Elsevier, vol. 65(7), pages 890-895.
  41. Tsai, Hsien-Tung & Huang, Heng-Chiang & Chiu, Ya-Ling, 2012. "Brand community participation in Taiwan: Examining the roles of individual-, group-, and relationship-level antecedents," Journal of Business Research, Elsevier, vol. 65(5), pages 676-684.
  42. Zaglia, Melanie E., 2013. "Brand communities embedded in social networks," Journal of Business Research, Elsevier, vol. 66(2), pages 216-223.
  43. Andrea Fosfuri & Marco S. Giarratana & Esther Roca, 2010. "Community-based strategies in action: building and sustaining a product differentiation advantage," Business Economics Working Papers id-10-01, Universidad Carlos III, Instituto sobre Desarrollo Empresarial "Carmen Vidal Ballester".
  44. Mandiberg, James M. & Warner, Richard, 2012. "Business development and marketing within communities of social service clients," Journal of Business Research, Elsevier, vol. 65(12), pages 1736-1742.
  45. Kaplan, Andreas M. & Haenlein, Michael, 2010. "Users of the world, unite! The challenges and opportunities of Social Media," Business Horizons, Elsevier, vol. 53(1), pages 59-68, January.
  46. Cromie, John G. & Ewing, Mike T., 2009. "The rejection of brand hegemony," Journal of Business Research, Elsevier, vol. 62(2), pages 218-230, February.
  47. Totz, Carsten, 2005. "Potenziale und Herausforderungen der Markenführung im Kontext internetbasierter Interaktionen," Working Papers 30, Competence Center Internet Economy and Hybrid Systems, European Research Center for Information Systems (ERCIS), University of Münster.
  48. Krishnamurthy, Sandeep, 2006. "Introducing E-MARKPLAN: A practical methodology to plan e-marketing activities," Business Horizons, Elsevier, vol. 49(1), pages 51-60.
  49. Grisaffe, Douglas B. & Nguyen, Hieu P., 2011. "Antecedents of emotional attachment to brands," Journal of Business Research, Elsevier, vol. 64(10), pages 1052-1059, October.
  50. Charters, Steve & Spielmann, Nathalie, 2014. "Characteristics of strong territorial brands: The case of champagne," Journal of Business Research, Elsevier, vol. 67(7), pages 1461-1467.
  51. Bianca MITU & Diego Oswaldo Camacho VEGA, 2014. "Consumer's Participation on Brand Pages on Facebook," Management Dynamics in the Knowledge Economy Journal, College of Management, National University of Political Studies and Public Administration, vol. 2(4), pages 87-106, April.
  52. Norberg, Peter, 2006. "Co-Opting Revolution in the Post-Revolutionary Age - Revolution as Embedded Counter-Culture in Swedish Finance," Working Paper Series in Business Administration 2006:7, Stockholm School of Economics.
  53. Schembri, Sharon & Boyle, Maree V., 2013. "Visual ethnography: Achieving rigorous and authentic interpretations," Journal of Business Research, Elsevier, vol. 66(9), pages 1251-1254.
  54. Merrilees, Bill & Miller, Dale, 2010. "Brand morphing across Wal-Mart customer segments," Journal of Business Research, Elsevier, vol. 63(11), pages 1129-1134, November.
  55. Kai-Uwe Hellmann, 2007. "S. Ratneshwar & David Glen Mick: Inside consumption. Consumer motives, goals and desires," Journal of Consumer Policy, Springer, vol. 30(1), pages 45-48, March.
  56. M. Disli & K. Schoors, 2013. "Bank rebranding and depositor loyalty," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 13/867, Ghent University, Faculty of Economics and Business Administration.
  57. Bettiol, M & Di Maria, E & Finotto, Vladi, 2012. "Marketing in smes: the role of entrepreneurial sensemaking," MPRA Paper 39405, University Library of Munich, Germany.
  58. Jae Seo, Won & Christine Green, B. & Jae Ko, Yong & Lee, Seunghwan & Schenewark, Jarrod, 2007. "The Effect of Web Cohesion, Web Commitment, and Attitude toward the Website on Intentions to Use NFL Teams' Websites," Sport Management Review, Elsevier, vol. 10(3), pages 231-252, November.
  59. Ewing, Michael T. & Jevons, Colin P. & Khalil, Elias L., 2009. "Brand death: A developmental model of senescence," Journal of Business Research, Elsevier, vol. 62(3), pages 332-338, March.
  60. Berthon, Pierre & Pitt, Leyland F. & Campbell, Colin, 2009. "Does brand meaning exist in similarity or singularity?," Journal of Business Research, Elsevier, vol. 62(3), pages 356-361, March.
  61. Vallaster, Christine & von Wallpach, Sylvia, 2013. "An online discursive inquiry into the social dynamics of multi-stakeholder brand meaning co-creation," Journal of Business Research, Elsevier, vol. 66(9), pages 1505-1515.
  62. LaTour, Kathryn & LaTour, Michael S. & Zinkhan, George M., 2010. "Coke is It: How stories in childhood memories illuminate an icon," Journal of Business Research, Elsevier, vol. 63(3), pages 328-336, March.
  63. Kim, Kyeongheui & Park, Jongwon & Kim, Jungkeun, 2014. "Consumer–brand relationship quality: When and how it helps brand extensions," Journal of Business Research, Elsevier, vol. 67(4), pages 591-597.
  64. Yoshida, Masayuki & James, Jeffrey D. & Cronin, J. Joseph, 2013. "Sport event innovativeness: Conceptualization, measurement, and its impact on consumer behavior," Sport Management Review, Elsevier, vol. 16(1), pages 68-84.
  65. Healy, Jason C. & McDonagh, Pierre, 2013. "Consumer roles in brand culture and value co-creation in virtual communities," Journal of Business Research, Elsevier, vol. 66(9), pages 1528-1540.
  66. Nelson, Michelle R. & Otnes, Cele C., 2005. "Exploring cross-cultural ambivalence: a netnography of intercultural wedding message boards," Journal of Business Research, Elsevier, vol. 58(1), pages 89-95, January.