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Citations for " Consumers and Their Brands: Developing Relationship Theory in Consumer Research"

by Fournier, Susan

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  1. P. Van Kenhove & K. De Wulf & S. Steenhaut, 2003. "The Relationship between Consumers’ Unethical Behavior and Customer Loyalty in a Retail Environment," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 03/167, Ghent University, Faculty of Economics and Business Administration.
  2. Simonetta Pattuglia, 2011. "Integrated Marketing Communication and Brand Management: the Case Study of Fiat 500," DSI Essays Series, DSI - Dipartimento di Studi sull'Impresa, vol. 18.
  3. Sahay, Arvind, . "A Customer Oriented Approach To Identifying Competitive Advantage," IIMA Working Papers WP2013-05-08, Indian Institute of Management Ahmedabad, Research and Publication Department.
  4. Yoon, Sung-Joon & Park, Ji Eun, 2012. "Do sensory ad appeals influence brand attitude?," Journal of Business Research, Elsevier, vol. 65(11), pages 1534-1542.
  5. S. Steenhaut & P. Van Kenhove, 2003. "Consumers’ Reactions to “Receiving Too Much Change at the Checkout”," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 03/186, Ghent University, Faculty of Economics and Business Administration.
  6. Mark, Tanya & Niraj, Rakesh & Dawar, Niraj, 2007. "Using Customer Relationship Trajectories to Segment Customers and Predict Profitability," Research Memorandum 014, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
  7. Gerke, Anna & Chanavat, Nicolas & Benson-Rea, Maureen, 2014. "How can Country-of-Origin image be leveraged to create global sporting goods brands?," Sport Management Review, Elsevier, vol. 17(2), pages 174-189.
  8. McDonald, Heath & Karg, Adam J. & Vocino, Andrea, 2013. "Measuring season ticket holder satisfaction: Rationale, scale development and longitudinal validation," Sport Management Review, Elsevier, vol. 16(1), pages 41-53.
  9. Bourjot-Deparis, Julien & Caffier de Kerviler, Gwarlann & Cadario, Romain, 2013. "Don’t Call Me “Brand Loyal”: The Role of Market Metacognition on Market-Related Labeling Effectiveness," Economics Papers from University Paris Dauphine 123456789/13069, Paris Dauphine University.
  10. Pilar Rojas Gaviria & Christian Bluemelhuber, 2009. "Experiencing the Past during Transformations in Life," Working Papers CEB 09-052.RS, ULB -- Universite Libre de Bruxelles.
  11. Pierre Volle & Elisa Monnot & Fanny Reniou, 2009. "Customer-Company Identification: A Study of Relational Consequences in the Non-Profit Sector," Post-Print halshs-00638643, HAL.
  12. Grzeskowiak, Stephan & Sirgy, M. Joseph & Widgery, Robin, 2003. "Residents' Satisfaction with Community Services: Predictors and Outcomes," Journal of Regional Analysis and Policy, Mid-Continent Regional Science Association, vol. 33(2).
  13. Franz Fuerst & Patrick McAllister & Claudia Murray, 2009. "Designer Buildings: An Evaluation of the Price Impacts of Signature Architects," Real Estate & Planning Working Papers rep-wp2009-10, Henley Business School, Reading University.
  14. Gupta, Suraksha & Kumar, V., 2013. "Sustainability as corporate culture of a brand for superior performance," Journal of World Business, Elsevier, vol. 48(3), pages 311-320.
  15. F. Magnoni & E. Roux & P. Valette-Florence, 2011. "The impact of step-down line extension on consumer-brand relationships: A risky strategy for luxury brands," Post-Print halshs-00660296, HAL.
  16. Tynan, Caroline & McKechnie, Sally & Chhuon, Celine, 2010. "Co-creating value for luxury brands," Journal of Business Research, Elsevier, vol. 63(11), pages 1156-1163, November.
  17. Woodside, Arch G. & Megehee, Carol M. & Sood, Suresh, 2012. "Conversations with(in) the collective unconscious by consumers, brands, and relevant others," Journal of Business Research, Elsevier, vol. 65(5), pages 594-602.
  18. Kim, Kyeongheui & Park, Jongwon & Kim, Jungkeun, 2014. "Consumer–brand relationship quality: When and how it helps brand extensions," Journal of Business Research, Elsevier, vol. 67(4), pages 591-597.
  19. LaTour, Kathryn & LaTour, Michael S. & Zinkhan, George M., 2010. "Coke is It: How stories in childhood memories illuminate an icon," Journal of Business Research, Elsevier, vol. 63(3), pages 328-336, March.
  20. Morgan-Thomas, Anna & Veloutsou, Cleopatra, 2013. "Beyond technology acceptance: Brand relationships and online brand experience," Journal of Business Research, Elsevier, vol. 66(1), pages 21-27.
  21. Sheng-Wuu Joe & Chou-Kang Chiu, 2009. "Proposing online game loyalty and its antecedents considering gender as a moderator: a qualitative study," Quality & Quantity: International Journal of Methodology, Springer, vol. 43(5), pages 731-741, September.
  22. Vantomme, D. & Geuens, M. & De Houwer, J. & De Pelsmacker, P., 2006. "Implicit attitudes toward green consumer behavior," Vlerick Leuven Gent Management School Working Paper Series 2005-31, Vlerick Leuven Gent Management School.
  23. Sarah Mussol & Philippe Aurier & Gilles Séré De Lanauze, 2013. "Bénéfices relationnels des actions au point de vente : le cas des produits agroalimentaires vendus en hyper et supermarchés," Post-Print halshs-00951513, HAL.
  24. Francis, John & Mukherji, Ananda & Mukherji, Jyotsna, 2009. "Examining relational and resource influences on the performance of border region SMEs," International Business Review, Elsevier, vol. 18(4), pages 331-343, August.
  25. André Luiz Maranhão de Souza Leão & Thiago Ianatoni Camargo & Rodrigo César Tavares Cavalcanti, 2013. "Like a wave on the ocean: the fluid personality of the movimento brand," Brazilian Business Review, Fucape Business School, vol. 10(3), pages 34-52, July.
  26. Ewing, Michael T. & Jevons, Colin P. & Khalil, Elias L., 2009. "Brand death: A developmental model of senescence," Journal of Business Research, Elsevier, vol. 62(3), pages 332-338, March.
  27. Erifili Papista & Athanasios Krystallis, 2013. "Investigating the Types of Value and Cost of Green Brands: Proposition of a Conceptual Framework," Journal of Business Ethics, Springer, vol. 115(1), pages 75-92, June.
  28. Müller, Brigitte & Kocher, Bruno & Crettaz, Antoine, 2013. "The effects of visual rejuvenation through brand logos," Journal of Business Research, Elsevier, vol. 66(1), pages 82-88.
  29. Kuenzel, Johanna & Musters, Pieter, 2007. "Social interaction and low involvement products," Journal of Business Research, Elsevier, vol. 60(8), pages 876-883, August.
  30. Füller, Johann & Schroll, Roland & von Hippel, Eric, 2013. "User generated brands and their contribution to the diffusion of user innovations," Research Policy, Elsevier, vol. 42(6), pages 1197-1209.
  31. DUBOIS, Bernard & LAURENT, Gilles & CZELLAR, Sandor, 2001. "Consumer rapport to luxury : Analyzing complex and ambivalent attitudes," Les Cahiers de Recherche 736, HEC Paris.
  32. Tuškej, Urška & Golob, Urša & Podnar, Klement, 2013. "The role of consumer–brand identification in building brand relationships," Journal of Business Research, Elsevier, vol. 66(1), pages 53-59.
  33. Monle Lee & Anurag Pant & Abbas Ali, 2010. "Does the Individualist Consume More? The Interplay of Ethics and Beliefs that Governs Consumerism Across Cultures," Journal of Business Ethics, Springer, vol. 93(4), pages 567-581, June.
  34. Downey, Hilary & Ellis, Sarah, 2008. "Tails of animal attraction: Incorporating the feline into the family," Journal of Business Research, Elsevier, vol. 61(5), pages 434-441, May.
  35. Stremersch, S. & Verniers, I.W.J. & Verhoef, P.C., 2006. "The Quest for Citations: Drivers of Article Impact," ERIM Report Series Research in Management ERS-2006-061-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus Uni.
  36. M. Disli & K. Schoors, 2013. "Bank rebranding and depositor loyalty," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 13/867, Ghent University, Faculty of Economics and Business Administration.
  37. Aaker, Jennifer L. & Garbinsky, Emily N. & Vohs, Kathleen D., 2011. "Cultivating Admiration in Brands: Warmth, Competence, and Landing in the "Golden Quadrant"," Research Papers 2087, Stanford University, Graduate School of Business.
  38. Mahmut Sonmez & Deli Yang & Gerald Fryxell, 2013. "Interactive Role of Consumer Discrimination and Branding against Counterfeiting: A Study of Multinational Managers’ Perception of Global Brands in China," Journal of Business Ethics, Springer, vol. 115(1), pages 195-211, June.
  39. Karanika, Katerina & Hogg, Margaret K., 2013. "Trajectories across the lifespan of possession-self relationships," Journal of Business Research, Elsevier, vol. 66(7), pages 910-916.
  40. Fleck-Dousteyssier, Nathalie, 2003. "Effet du parrainage sur l'image de marque : le rôle de la congruence," Economics Papers from University Paris Dauphine 123456789/3605, Paris Dauphine University.
  41. Valta, Katharina S., 2013. "Do relational norms matter in consumer-brand relationships?," Journal of Business Research, Elsevier, vol. 66(1), pages 98-104.
  42. Bolliger, Conradin, 2011. "Assessing Consumers' Cognitive, Affective and Normative Associations on Willingness-to-pay for Domestic Foods," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114259, European Association of Agricultural Economists.
  43. Grisaffe, Douglas B. & Nguyen, Hieu P., 2011. "Antecedents of emotional attachment to brands," Journal of Business Research, Elsevier, vol. 64(10), pages 1052-1059, October.
  44. Benoît-Moreau, Florence, 2006. "La première rencontre mémorable entre marque et consommateur et son influence sur la relation : exploration par une approche qualitative phénoménologique," Economics Papers from University Paris Dauphine 123456789/4207, Paris Dauphine University.
  45. He, Hongwei & Li, Yan & Harris, Lloyd, 2012. "Social identity perspective on brand loyalty," Journal of Business Research, Elsevier, vol. 65(5), pages 648-657.
  46. Umesh Ramchandra Raut & Pedro Quelhas Brito, 2014. "An analysis of brand relationship with the perceptive of customer based brand equity pyramid," FEP Working Papers 526, Universidade do Porto, Faculdade de Economia do Porto.
  47. Bartikowski, Boris & Singh, Nitish, 2014. "Should all firms adapt websites to international audiences?," Journal of Business Research, Elsevier, vol. 67(3), pages 246-252.
  48. Totz, Carsten, 2005. "Potenziale und Herausforderungen der Markenführung im Kontext internetbasierter Interaktionen," Working Papers 30, Competence Center Internet Economy and Hybrid Systems, European Research Center for Information Systems (ERCIS), University of Münster.
  49. Fennis, Bob M. & Pruyn, Ad Th. H., 2007. "You are what you wear: Brand personality influences on consumer impression formation," Journal of Business Research, Elsevier, vol. 60(6), pages 634-639, June.
  50. Chaykina, Taisiya & Guerreiro, Manuela & Mendes, Júlio, 2014. "Destination Brand Personality of Portugal for the Russian-Speaking Market," Journal of Spatial and Organizational Dynamics, CIEO-Research Centre for Spatial and Organizational Dynamics, University of Algarve, vol. 2(1), pages 23-40.
  51. M. Geuens & B. Weijters & K. De Wulf, 2008. "A New Measure of Brand Personality," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/545, Ghent University, Faculty of Economics and Business Administration.
  52. Keeling, Kathleen & Keeling, Debbie & McGoldrick, Peter, 2013. "Retail relationships in a digital age," Journal of Business Research, Elsevier, vol. 66(7), pages 847-855.
  53. Moore, David J. & Homer, Pamela Miles, 2008. "Self-brand connections: The role of attitude strength and autobiographical memory primes," Journal of Business Research, Elsevier, vol. 61(7), pages 707-714, July.
  54. Godey, Bruno & Pederzoli, Daniele & Aiello, Gaetano & Donvito, Raffaele & Chan, Priscilla & Oh, Hyunjoo & Singh, Rahul & Skorobogatykh, Irina I. & Tsuchiya, Junji & Weitz, Bart, 2012. "Brand and country-of-origin effect on consumers' decision to purchase luxury products," Journal of Business Research, Elsevier, vol. 65(10), pages 1461-1470.
  55. Kim, Kyung Hoon & Jeon, Byung Joo & Jung, Hong Seob & Lu, Wei & Jones, Joseph, 2011. "Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image," Journal of Business Research, Elsevier, vol. 64(11), pages 1207-1211.
  56. Tsai, Hsien-Tung & Huang, Heng-Chiang & Chiu, Ya-Ling, 2012. "Brand community participation in Taiwan: Examining the roles of individual-, group-, and relationship-level antecedents," Journal of Business Research, Elsevier, vol. 65(5), pages 676-684.
  57. Stefano Pace, 2013. "Does Religion Affect the Materialism of Consumers? An Empirical Investigation of Buddhist Ethics and the Resistance of the Self," Journal of Business Ethics, Springer, vol. 112(1), pages 25-46, January.
  58. Bozzo, Cécile & Merunka, Dwight & Moulins, Jean-Louis, 2006. "Peu de consommateurs fidèles habitent au paradis," Economics Papers from University Paris Dauphine 123456789/5854, Paris Dauphine University.
  59. Paulo Lencastre & Ana Côrte-Real, 2009. "A BRAND TRIANGLE MODEL to AVOID BRANDING MYOPIA," Working Papers de Gestão (Management Working Papers) 11, Faculdade de Economia e Gestão, Universidade Católica Portuguesa (Porto).
  60. Brownlie, Douglas, 2008. "Relationship climate canaries: A commentary Mosteller (2007) inspires," Journal of Business Research, Elsevier, vol. 61(5), pages 522-524, May.
  61. Pina, José M. & Dall'Olmo Riley, Francesca & Lomax, Wendy, 2013. "Generalizing spillover effects of goods and service brand extensions: A meta-analysis approach," Journal of Business Research, Elsevier, vol. 66(9), pages 1411-1419.
  62. Aaker, Jennifer L. & Fournier, Susan & Brasel, Adam, 2003. "When Good Brands Do Bad," Research Papers 1716, Stanford University, Graduate School of Business.
  63. Beverland, Michael & Lim, Elison Ai Ching & Morrison, Michael & Terziovski, Mile, 2006. "In-store music and consumer-brand relationships: Relational transformation following experiences of (mis)fit," Journal of Business Research, Elsevier, vol. 59(9), pages 982-989, September.
  64. Mosteller, Jill, 2008. "Animal-companion extremes and underlying consumer themes," Journal of Business Research, Elsevier, vol. 61(5), pages 512-521, May.
  65. Kniazeva, Maria & Belk, Russell W., 2010. "Supermarkets as libraries of postmodern mythology," Journal of Business Research, Elsevier, vol. 63(7), pages 748-753, July.
  66. Catalin Mihail BARBU & Radu Florin OGARCA & Mihai Razvan Constantin BARBU, 2010. "Branding In Small Business," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(S1), pages S31-S38, June.
  67. Longinos Marin & Salvador Ruiz, 2007. "“I Need You Too!â€\x9D Corporate Identity Attractiveness for Consumers and The Role of Social Responsibility," Journal of Business Ethics, Springer, vol. 71(3), pages 245-260, March.
  68. Payne, Adrian & Storbacka, Kaj & Frow, Pennie & Knox, Simon, 2009. "Co-creating brands: Diagnosing and designing the relationship experience," Journal of Business Research, Elsevier, vol. 62(3), pages 379-389, March.
  69. Krist Swimberghe & Dheeraj Sharma & Laura Flurry, 2011. "Does a Consumer’s Religion Really Matter in the Buyer–Seller Dyad? An Empirical Study Examining the Relationship Between Consumer Religious Commitment, Christian Conservatism and the Ethical Judgm," Journal of Business Ethics, Springer, vol. 102(4), pages 581-598, September.
  70. Nusa Petek & Maja Konecnik Ruzzier, 2013. "Brand Identity Development and the Role of Marketing Communications: Brand Experts’ View," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 11(1 (Spring), pages 61-78.
  71. Fleck-Dousteyssier, Nathalie, 2002. "Effets de parrainage sur le capital de marque et la relation marque-consommateur," Economics Papers from University Paris Dauphine 123456789/4233, Paris Dauphine University.
  72. da Silveira, Catherine & Lages, Carmen & Simões, Cláudia, 2013. "Reconceptualizing brand identity in a dynamic environment," Journal of Business Research, Elsevier, vol. 66(1), pages 28-36.
  73. Brijs, Kris & Bloemer, Josée & Kasper, Hans, 2011. "Country-image discourse model: Unraveling meaning, structure, and function of country images," Journal of Business Research, Elsevier, vol. 64(12), pages 1259-1269.
  74. Albert, Noel & Merunka, Dwight & Valette-Florence, Pierre, 2013. "Brand passion: Antecedents and consequences," Journal of Business Research, Elsevier, vol. 66(7), pages 904-909.
  75. Noble, Stephanie M. & Haytko, Diana L. & Phillips, Joanna, 2009. "What drives college-age Generation Y consumers?," Journal of Business Research, Elsevier, vol. 62(6), pages 617-628, June.
  76. Smit, Edith & Bronner, Fred & Tolboom, Maarten, 2007. "Brand relationship quality and its value for personal contact," Journal of Business Research, Elsevier, vol. 60(6), pages 627-633, June.
  77. Jatinder Singh & Oriol Iglesias & Joan Batista-Foguet, 2012. "Does Having an Ethical Brand Matter? The Influence of Consumer Perceived Ethicality on Trust, Affect and Loyalty," Journal of Business Ethics, Springer, vol. 111(4), pages 541-549, December.
  78. Netzer, Oded & Lattin, James M. & Srinivasan, V. "Seenu", 2007. "A Hidden Markov Model of Customer Relationship Dynamics," Research Papers 1904r, Stanford University, Graduate School of Business.
  79. Granot, Elad & Greene, Henry & Brashear, Thomas G., 2010. "Female consumers: Decision-making in brand-driven retail," Journal of Business Research, Elsevier, vol. 63(8), pages 801-808, August.
  80. Sussan, Fiona & Hall, Richard & Meamber, Laurie A., 2012. "Introspecting the spiritual nature of a brand divorce," Journal of Business Research, Elsevier, vol. 65(4), pages 520-526.
  81. Rauyruen, Papassapa & Miller, Kenneth E., 2007. "Relationship quality as a predictor of B2B customer loyalty," Journal of Business Research, Elsevier, vol. 60(1), pages 21-31, January.
  82. Woodside, Arch G. & Walser, Martin G., 2007. "Building strong brands in retailing," Journal of Business Research, Elsevier, vol. 60(1), pages 1-10, January.
  83. Bernard Dubois & Sandor Czellar & Gilles Laurent, 2005. "Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries," Marketing Letters, Springer, vol. 16(2), pages 115-128, April.
  84. Tsai, Shu-pei, 2011. "Fostering international brand loyalty through committed and attached relationships," International Business Review, Elsevier, vol. 20(5), pages 521-534, October.
  85. Hogg, Margaret K. & Banister, Emma N. & Stephenson, Christopher A., 2009. "Mapping symbolic (anti-) consumption," Journal of Business Research, Elsevier, vol. 62(2), pages 148-159, February.
  86. Cross, Samantha N.N. & Gilly, Mary C., 2014. "Consumption compromises: Negotiation and unification within contemporary families," Journal of Business Research, Elsevier, vol. 67(4), pages 449-456.
  87. Toufaily, Elissar & Ricard, Line & Perrien, Jean, 2013. "Customer loyalty to a commercial website: Descriptive meta-analysis of the empirical literature and proposal of an integrative model," Journal of Business Research, Elsevier, vol. 66(9), pages 1436-1447.
  88. Verlegh, Peeter W. J. & Steenkamp, Jan-Benedict E. M., 1999. "A review and meta-analysis of country-of-origin research," Journal of Economic Psychology, Elsevier, vol. 20(5), pages 521-546, October.
  89. Ashwani Monga & Haipeng (Allan) Chen & Michael Tsiros & Mona Srivastava, 2012. "How buyers forecast: Buyer–seller relationship as a boundary condition of the impact bias," Marketing Letters, Springer, vol. 23(1), pages 31-45, March.
  90. Funk, Daniel C. & Ridinger, Lynn L. & Moorman, Anita M., 2003. "Understanding Consumer Support: Extending the Sport Interest Inventory (SII) to Examine Individual Differences among Women's Professional Sport Consumers," Sport Management Review, Elsevier, vol. 6(1), pages 1-31, May.
  91. Megehee, Carol M. & Spake, Deborah F., 2012. "Consumer enactments of archetypes using luxury brands," Journal of Business Research, Elsevier, vol. 65(10), pages 1434-1442.
  92. Rusetski, Alexander, 2014. "Pricing by intuition: Managerial choices with limited information," Journal of Business Research, Elsevier, vol. 67(8), pages 1733-1743.
  93. Jones, Marilyn Y. & Spence, Mark T. & Vallaster, Christine, 2008. "Creating emotions via B2C websites," Business Horizons, Elsevier, vol. 51(5), pages 419-428.
  94. Alex Gavrilescu, 2011. "Murfatlar Brand Personality," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(17), pages 93-99, November.
  95. Sweetin, Vernon H. & Knowles, Lynette L. & Summey, John H. & McQueen, Kand S., 2013. "Willingness-to-punish the corporate brand for corporate social irresponsibility," Journal of Business Research, Elsevier, vol. 66(10), pages 1822-1830.
  96. de Burgh-Woodman, Helene & Brace-Govan, Jan, 2006. "What's in a Name? A Comparative Analysis of Surf and Snow Brand Personalities," MPRA Paper 25385, University Library of Munich, Germany, revised 28 Dec 2006.
  97. Moez LTIFI, 2014. "Determinants of Positive Word of Mouth in the Tunisian Tourism Sector," Management Dynamics in the Knowledge Economy Journal, College of Management, National University of Political Studies and Public Administration, vol. 2(4), pages 107-122, April.
  98. Valette-Florence, Pierre & Guizani, Haythem & Merunka, Dwight, 2011. "The impact of brand personality and sales promotions on brand equity," Journal of Business Research, Elsevier, vol. 64(1), pages 24-28, January.
  99. Tudor NISTORESCU & Catalin Mihail BARBU & Roxana DUMITRIU, 2013. "Trademark Vs Brand: A Conceptual Approach," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 29-37, May.
  100. Czellar, Sandor & Sprott, David E. & Spangenberg, Eric R. & Raska, David, 2009. "Consumer reactions to self-expressive brand display," Les Cahiers de Recherche 918, HEC Paris.
  101. Park, C. Whan & Eisingerich, Andreas B. & Pol, Gratiana & Park, Jason Whan, 2013. "The role of brand logos in firm performance," Journal of Business Research, Elsevier, vol. 66(2), pages 180-187.
  102. Leenheer, J. & Bijmolt, T.H.A. & Heerde, H.J. van & Smidts, A., 2002. "Do Loyalty Programs Enhance Behavioral Loyalty: An Empirical Analysis Accounting for Program Design and Competitive Effects," Discussion Paper 2002-65, Tilburg University, Center for Economic Research.
  103. Albert, Noël & Merunka, Dwight & Valette-Florence, Pierre, 2008. "When consumers love their brands: Exploring the concept and its dimensions," Journal of Business Research, Elsevier, vol. 61(10), pages 1062-1075, October.
  104. Johnson, Jennifer Wiggins & Rapp, Adam, 2010. "A more comprehensive understanding and measure of customer helping behavior," Journal of Business Research, Elsevier, vol. 63(8), pages 787-792, August.
  105. Hilke Plassmann & Peter Kenning & Michael Deppe & Harald Kugel & Wolfram Schwindt, 2005. "Neural correlates of the affect heuristic during brand choice," Experimental 0509004, EconWPA.
  106. Pierre Volle & Aîda Mimouni, 2006. "Les bénéfices perçus des programmes relationnels : une approche de segmentation appliquée aux enseignes de distribution," Post-Print halshs-00164834, HAL.
  107. Ana Côrte-Real & Paulo Lencastre, 2009. "CHILDREN THOUGHTS about BRANDS," Working Papers de Gestão (Management Working Papers) 10, Faculdade de Economia e Gestão, Universidade Católica Portuguesa (Porto).
  108. Huber, Frank & Vollhardt, Kai & Matthes, Isabel & Vogel, Johannes, 2010. "Brand misconduct: Consequences on consumer-brand relationships," Journal of Business Research, Elsevier, vol. 63(11), pages 1113-1120, November.
  109. Tudor Nistorescu & Catalin M. BARBU, 2008. "Retail store design and environment as branding support in the services marketing," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 6(1), pages 11-17, November.
  110. F. Magnoni & Elyette Roux, 2011. "Stretching a luxury brand down: An experimental study of core brand dilution effects," Post-Print halshs-00644899, HAL.
  111. Carlson, Brad D. & Suter, Tracy A. & Brown, Tom J., 2008. "Social versus psychological brand community: The role of psychological sense of brand community," Journal of Business Research, Elsevier, vol. 61(4), pages 284-291, April.
  112. Evanschitzky, Heiner & Iyer, Gopalkrishnan R. & Plassmann, Hilke & Niessing, Joerg & Meffert, Heribert, 2006. "The relative strength of affective commitment in securing loyalty in service relationships," Journal of Business Research, Elsevier, vol. 59(12), pages 1207-1213, November.
  113. Thomas Anker & Peter Sandøe & Tanja Kamin & Klemens Kappel, 2011. "Health Branding Ethics," Journal of Business Ethics, Springer, vol. 104(1), pages 33-45, November.
  114. P. Van Kenhove & K. De Wulf & D. Van Den Poelt, 2003. "Does Attitudinal Commitment to Stores Always Lead to Behavioral Loyalty? The Moderating Effect of Age," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 03/168, Ghent University, Faculty of Economics and Business Administration.
  115. Pillai, Kishore Gopalakrishna & Goldsmith, Ronald E., 2008. "How brand attribute typicality and consumer commitment moderate the influence of comparative advertising," Journal of Business Research, Elsevier, vol. 61(9), pages 933-941, September.
  116. Breazeale, Michael & Ponder, Nicole, 2013. "Get the picture? Visual servicescapes and self-image congruity," Journal of Business Research, Elsevier, vol. 66(7), pages 839-846.
  117. Caprara, Gian Vittorio & Barbaranelli, Claudio & Guido, Gianluigi, 2001. "Brand personality: How to make the metaphor fit?," Journal of Economic Psychology, Elsevier, vol. 22(3), pages 377-395, June.
  118. Guido Palazzo & Kunal Basu, 2007. "The Ethical Backlash of Corporate Branding," Journal of Business Ethics, Springer, vol. 73(4), pages 333-346, July.
  119. John Rossiter, 2012. "A new C-OAR-SE-based content-valid and predictively valid measure that distinguishes brand love from brand liking," Marketing Letters, Springer, vol. 23(3), pages 905-916, September.
  120. Schembri, Sharon, 2009. "Reframing brand experience: The experiential meaning of Harley-Davidson," Journal of Business Research, Elsevier, vol. 62(12), pages 1299-1310, December.
  121. Lye, Ashley & Hamilton, R. T., 2001. "Importer perspectives on international exchange relationships," International Business Review, Elsevier, vol. 10(1), pages 109-128, February.
  122. Spiggle, Susan, 2008. "Making connections: Partner quality, identity, and community," Journal of Business Research, Elsevier, vol. 61(5), pages 455-456, May.
  123. Sven Tischer, 2012. "Measuring the impact of critical incidents on brand personality," SFB 649 Discussion Papers SFB649DP2012-064, Sonderforschungsbereich 649, Humboldt University, Berlin, Germany.
  124. Johar, Gita V. & Sengupta, Jaideep & Aaker, Jennifer L., 2005. "Two Roads to Updating Brand Personality Impressions: Trait versus Evaluative Inferencing," Research Papers 1884r, Stanford University, Graduate School of Business.
  125. Orth, Ulrich R. & Limon, Yonca & Rose, Gregory, 2010. "Store-evoked affect, personalities, and consumer emotional attachments to brands," Journal of Business Research, Elsevier, vol. 63(11), pages 1202-1208, November.
  126. Kim, Kyung Hoon & Jeon, Byung Joo & Jung, Hong Seob & Lu, Wei & Jones, Joseph, 2012. "Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image," Journal of Business Research, Elsevier, vol. 65(11), pages 1612-1617.
  127. Geneviève Paviot, 2001. "L'image des banques selon le concept de personnalité de la marque, la mémorisation des slogans et la perception d'un élément de l'identité visuelle: la couleur," Working Papers 2001-7, Laboratoire Orléanais de Gestion - université d'Orléans.
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