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Citations for "A Simple Theory of Advertising as a Good or Bad" by Becker, Gary S & Murphy, Kevin M
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Cited by (explanations , Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile , click on "citations" and make appropriate adjustments.): Bharat Anand & Ron Shachar, 2009.
"Targeted advertising as a signal ,"
Quantitative Marketing and Economics ,
Springer, vol. 7(3), pages 237-266, September.
[Downloadable!] (restricted)
Paolo Garella, 2006.
""Innocuous" Minimum Quality Standards ,"
Working Papers
0606, University of Crete, Department of Economics.
[Downloadable!]
Other versions: Andrew Stivers, 2009.
"Regulating Market Language: Market Failure in Descriptive Signals ,"
Journal of Consumer Policy ,
Springer, vol. 32(1), pages 23-41, March.
[Downloadable!] (restricted)
Henry Saffer & Frank Chaloupka, 1999.
"Tobacco Advertising: Economic Theory and International Evidence ,"
NBER Working Papers
6958, National Bureau of Economic Research, Inc.
[Downloadable!] (restricted)
Edward L. Glaeser & Gergely Ujhelyi, 2006.
"Regulating Misinformation ,"
NBER Working Papers
12784, National Bureau of Economic Research, Inc.
[Downloadable!] (restricted)
Richard Schmidtke, 2006.
"Private Provision of a Complementary Public Good ,"
Discussion Papers
134, SFB/TR 15 Governance and the Efficiency of Economic Systems, Free University of Berlin, Humboldt University of Berlin, University of Bonn, University of Mannheim, University of Munich.
[Downloadable!]
Prat, Andrea, 1999.
"Campaign Advertising and Voter Welfare ,"
CEPR Discussion Papers
2152, C.E.P.R. Discussion Papers.
[Downloadable!] (restricted)
Other versions:
Prat, A., 1997.
"Campaign advertising and voter welfare ,"
Discussion Paper
118, Tilburg University, Center for Economic Research.
[Downloadable!] Prat, Andrea, 2002.
"Campaign Advertising and Voter Welfare ,"
Review of Economic Studies ,
Blackwell Publishing, vol. 69(4), pages 999-1017, October.
Anderson, Simon P & Gabszewicz, Jean Jaskold, 2005.
"The Media and Advertising: A Tale of Two-Sided Markets ,"
CEPR Discussion Papers
5223, C.E.P.R. Discussion Papers.
[Downloadable!] (restricted)
Other versions:
Simon P., ANDERSON & Jean J., GABSZEWICZ, 2005.
"The media and advertising : a table of two-sided markets ,"
Discussion Papers (ECON - Département des Sciences Economiques)
2005060, Université catholique de Louvain, Département des Sciences Economiques.
[Downloadable!] ANDERSON, Simon P. & GABSZEWICZ, Jean J., 2005.
"The media and advertising : a tale of two-sided markets ,"
CORE Discussion Papers
2005088, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
[Downloadable!] Anderson, Simon P. & Gabszewicz, Jean J., 2006.
"The Media and Advertising: A Tale of Two-Sided Markets ,"
Handbook of the Economics of Art and Culture ,
Elsevier.
[Downloadable!] (restricted) Doraszelski, Ulrich & Draganska, Michaela & Clark, C. Robert, 2007.
"Information or Persuasion? An Empirical Investigation of the Effect of Advertising on Brand Awareness and Perceived Quality using Panel Data ,"
Research Papers
1971, Stanford University, Graduate School of Business.
[Downloadable!]
Venkataraman, S. & Stremersch, S., 2007.
"The Debate on Influencing Doctors’ Decisions: Are Drug Characteristics the Missing Link? ,"
Research Paper
ERS-2007-056-MKT Revision, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus Uni.
[Downloadable!]
Casey B. Mulligan & Xavier Sala-i-Martin, 2003.
"Repeated Games with Observation Costs ,"
Discussion Papers
0203-16, Columbia University, Department of Economics.
[Downloadable!]
Casey B. Mulligan & Xavier Sala-i-Martín, 2003.
"Social Security, Retirement, and the Single-Mindedness of the Electorate ,"
Economics Working Papers
686, Department of Economics and Business, Universitat Pompeu Fabra.
[Downloadable!]
Other versions: Pastine, Ivan & Pastine, Tuvana, 2001.
"Consumption Externalities, Coordination and Advertising ,"
CEPR Discussion Papers
2867, C.E.P.R. Discussion Papers.
[Downloadable!] (restricted)
Other versions:
Ivan Pastine & Tuvana Pastine, 2000.
"Consumption Externalities, Coordination and Advertising ,"
Departmental Working Papers
0002, Bilkent University, Department of Economics.
Ivan Pastine & Tuvana Pastine, 2002.
"Comsumption Externalities, Coordination, and Advertising ,"
International Economic Review ,
Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 43(3), pages 919-943, August.
[Downloadable!] (restricted) Henry Saffer & Dhaval Dave, 2006.
"Alcohol advertising and alcohol consumption by adolescents ,"
Health Economics ,
John Wiley & Sons, Ltd., vol. 15(6), pages 617-637.
[Downloadable!]
Other versions: Massimo Motta, 1996.
"Advertising Bans ,"
Economics Working Papers
205, Department of Economics and Business, Universitat Pompeu Fabra, revised Jan 1997.
[Downloadable!]
Other versions: Gary S. Becker & Kevin M. Murphy & Michael Grossman, 2004.
"The Economic Theory of Illegal Goods: The Case of Drugs ,"
NBER Working Papers
10976, National Bureau of Economic Research, Inc.
[Downloadable!] (restricted)
Gary S. Becker & Kevin M. Murphy & Michael Grossman, 2006.
"El mercado de bienes ilegales: el caso de la droga ,"
Revista de Economía Institucional ,
Universidad Externado de Colombia - Facultad de Economía, vol. 8(15), pages 17-42, July-Dece.
[Downloadable!]
Schmidtke, Richard, 2006.
"Private Provision of a Complementary Public Good ,"
Discussion Papers in Economics
964, University of Munich, Department of Economics.
[Downloadable!]
Giovanni Immordino, 2002.
"no Logo ,"
CSEF Working Papers
77, Centre for Studies in Economics and Finance (CSEF), University of Naples, Italy.
[Downloadable!]
Kind, Hans Jarle & Nilssen, Tore & Sørgard, Lars, 2005.
"Advertising on TV: Under- or Overprovision? ,"
Memorandum
15/2005, Oslo University, Department of Economics.
[Downloadable!]
Jonathan Guryan & Melissa Schettini Kearney, 2009.
"Is Lottery Gambling Addictive? ,"
NBER Working Papers
14742, National Bureau of Economic Research, Inc.
[Downloadable!] (restricted)
Alexander Dyck & Natalya Volchkova & Luigi Zingales, 2004.
"The Corporate Governance Role of the Media: Evidence from Russia ,"
Working Papers
w0054, Center for Economic and Financial Research (CEFIR), revised Sep 2005.
[Downloadable!]
Other versions:
Alexander Dyck & Natalya Volchkova & Luigi Zingales, 2006.
"The Corporate Governance Role of the Media: Evidence from Russia ,"
NBER Working Papers
12525, National Bureau of Economic Research, Inc.
[Downloadable!] (restricted) Dyck, Alexander & Volchkova, Natalya & Zingales, Luigi, 2007.
"The Corporate Governance Role of the Media: Evidence from Russia ,"
Working Papers
07-1, University of Pennsylvania, Wharton School, Weiss Center.
[Downloadable!] Alexander Dyck & Natalya Volchkova & Luigi Zingales, 2008.
"The Corporate Governance Role of the Media: Evidence from Russia ,"
Journal of Finance ,
American Finance Association, vol. 63(3), pages 1093-1135, 06.
[Downloadable!] (restricted) Victor Tremblay & Stephen Polasky, 2002.
"Advertising with Subjective Horizontal and Vertical Product Differentiation ,"
Review of Industrial Organization ,
Springer, vol. 20(3), pages 253-265, May.
[Downloadable!] (restricted)
Darius Lakdawalla & Tomas Philipson & Y. Richard Wang, 2006.
"Intellectual Property and Marketing ,"
NBER Working Papers
12577, National Bureau of Economic Research, Inc.
[Downloadable!] (restricted)
Crespi, John M. & Marette, Stéphan, 2006.
"Quality and Competition: An Empirical Analysis across Industries ,"
Staff General Research Papers
12555, Iowa State University, Department of Economics.
[Downloadable!]
Other versions: Helmut Dietl & Tobias Duschl & Egon Franck & Markus Lang, 2009.
"A Contest Model of a Professional Sports League with Two-Sided Markets ,"
Working Papers
0114, University of Zurich, Institute for Strategy and Business Economics (ISU).
[Downloadable!]
Other versions: Matthew J. Baker & Lisa M. George, 2009.
"The Role of Television in Household Debt: Evidence from the 1950's ,"
Hunter College Department of Economics Working Papers
427, Hunter College: Department of Economics.
[Downloadable!]
Shin-Yi Chou & Inas Rashad & Michael Grossman, 2005.
"Fast-Food Restaurant Advertising on Television and Its Influence on Childhood Obesity ,"
NBER Working Papers
11879, National Bureau of Economic Research, Inc.
[Downloadable!] (restricted)
Other versions: Ma, Jie & Ulph, Alistair, 2003.
"Advertising in a Differentiated Duopoly and Its Policy Implications for an Open Economy ,"
Discussion Paper Series In Economics And Econometrics
0406, Economics Division, School of Social Sciences, University of Southampton.
[Downloadable!]
Tülin Erdem & Michael Keane & Baohong Sun, 2008.
"The impact of advertising on consumer price sensitivity in experience goods markets ,"
Quantitative Marketing and Economics ,
Springer, vol. 6(2), pages 139-176, June.
[Downloadable!] (restricted)
Susanne Kremhelmer & Hans Zenger, 2004.
"Advertising and the Media ,"
Industrial Organization
0403003, EconWPA.
[Downloadable!]
Justin P. Johnson & David P. Myatt, 2006.
"On the Simple Economics of Advertising, Marketing, and Product Design ,"
American Economic Review ,
American Economic Association, vol. 96(3), pages 756-784, June.
[Downloadable!]
Other versions: Amrita Bhattacharyya, 2005.
"Competition and Advertising in Specialized Markets: A Study of the U.S. Pharmaceutical Industry ,"
Boston College Working Papers in Economics
624, Boston College Department of Economics, revised 10 Nov 2005.
[Downloadable!]
Simon P. Anderson, 2005.
"Regulation of Television advertising ,"
Virginia Economics Online Papers
363, University of Virginia, Department of Economics.
[Downloadable!]
David Paton, 1998.
"Who A dvertises Prices? A Firm Level Study Based on Survey Data ,"
International Journal of the Economics of Business ,
Taylor and Francis Journals, vol. 5(1), pages 57-75, February.
[Downloadable!] (restricted)
Oliver Falck & Stephan Heblich & Elke Lüdemann, 2009.
"Identity and Entrepreneurship ,"
CESifo Working Paper Series
CESifo Working Paper No. , CESifo Group Munich.
[Downloadable!]
Cronqvist, Henrik, 2006.
"Advertising and Portfolio Choice ,"
Working Paper Series
2006-16, Ohio State University, Charles A. Dice Center for Research in Financial Economics.
[Downloadable!]
Michelle Sovinsky Goeree, 2005.
"Advertising in the US Personal Computer Industry ,"
Industrial Organization
0503002, EconWPA.
[Downloadable!]
Sendhil Mullainathan & Joshua Schwartzstein & Andrei Shleifer, 2006.
"Coarse Thinking and Persuasion ,"
NBER Working Papers
12720, National Bureau of Economic Research, Inc.
[Downloadable!] (restricted)
Other versions: Andrew Ching, 2000.
"Dynamic Equilibrium in the US Prescription Drug Market After Patent Expiration ,"
Econometric Society World Congress 2000 Contributed Papers
1242, Econometric Society.
[Downloadable!]
Ching, Andrew & Ishihara, Masakazu, 2007.
"The Effects of Detailing on Prescribing Decisions under Quality Uncertainty ,"
MPRA Paper
4935, University Library of Munich, Germany, revised 17 Apr 2008.
[Downloadable!]
Örs, Evren, 2006.
"The Role of Advertising in Commercial Banking ,"
CEPR Discussion Papers
5461, C.E.P.R. Discussion Papers.
[Downloadable!] (restricted)
Wang, Shinn-Shyr & Stiegert, Kyle W., 2006.
"The Duopolistic Firm with Endogenous Risk Control: Case of Persuasive Advertising and Product Differentiation ,"
Staff Paper Series
496, University of Wisconsin, Agricultural and Applied Economics.
[Downloadable!]
Pastine, Ivan & Pastine, Tuvana, 2005.
"Coordination in Markets with Consumption Externalities: The Role of Advertising and Product Quality ,"
CEPR Discussion Papers
5152, C.E.P.R. Discussion Papers.
[Downloadable!] (restricted)
Other versions: Sendhil Mullainathan & Andrei Shleifer, 2005.
"Persuasion in Finance ,"
NBER Working Papers
11838, National Bureau of Economic Research, Inc.
[Downloadable!] (restricted)
Hamilton, Stephen F. & Richards, Timothy J. & Stiegert, Kyle W., 2009.
"How Does Advertising Affect Market Performance? The Case of Generic Advertising ,"
2009 Annual Meeting, July 26-28, 2009, Milwaukee, Wisconsin
49187, Agricultural and Applied Economics Association.
[Downloadable!]
Jonathan Guryan & Melissa S. Kearney, 2005.
"Lucky Stores, Gambling, and Addiction: Empirical Evidence from State Lottery Sales ,"
NBER Working Papers
11287, National Bureau of Economic Research, Inc.
[Downloadable!] (restricted)
Gary Becker & Kevin Murphy & Tomas Philipson, 2007.
"The Value of Life Near its End and Terminal Care ,"
NBER Working Papers
13333, National Bureau of Economic Research, Inc.
[Downloadable!] (restricted)
Other versions: Hans Jarle Kind & Tore Nilssen & Lars Sørgard, 2006.
"Competition for Viewers and Advertisers in a TV Oligopoly ,"
CESifo Working Paper Series
CESifo Working Paper No. , CESifo Group Munich.
[Downloadable!]
John M. Crespi, 2007.
"Generic Advertising and Product Differentiation Revisited ,"
Journal of Agricultural & Food Industrial Organization ,
Berkeley Electronic Press, vol. 5(1).
[Downloadable!]
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