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Dynamic Optimal Control Models in Advertising: Recent Developments

Citations

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Cited by:

  1. Wang, Qinan & Wu, Zhang, 2001. "A duopolistic model of dynamic competitive advertising," European Journal of Operational Research, Elsevier, vol. 128(1), pages 213-226, January.
  2. Navdeep S. Sahni, 2015. "Effect of temporal spacing between advertising exposures: Evidence from online field experiments," Quantitative Marketing and Economics (QME), Springer, vol. 13(3), pages 203-247, September.
  3. H. Dharma Kwon & Hongzhong Zhang, 2015. "Game of Singular Stochastic Control and Strategic Exit," Mathematics of Operations Research, INFORMS, vol. 40(4), pages 869-887, October.
  4. L. Colombo & L. Lambertini, 2003. "Dynamic Advertising Under Vertical Product Differentiation," Journal of Optimization Theory and Applications, Springer, vol. 119(2), pages 261-280, November.
  5. Matthias Göcke & Svetlana Fedoseeva, 2016. "Optimal Monopolist Export Pricing with Dynamic Demand and Learning Curve Effects," Open Economies Review, Springer, vol. 27(3), pages 447-469, July.
  6. Bykadorov, Igor & Ellero, Andrea & Moretti, Elena & Vianello, Silvia, 2009. "The role of retailer's performance in optimal wholesale price discount policies," European Journal of Operational Research, Elsevier, vol. 194(2), pages 538-550, April.
  7. Bertuzzi, Giorgia & Lambertini, Luca, 2010. "Existence of equilibrium in a differential game of spatial competition with advertising," Regional Science and Urban Economics, Elsevier, vol. 40(2-3), pages 155-160, May.
  8. Richards, Timothy J. & Padilla, Luis, 2001. "Commodity R&D, Patenting, And Promotion," 2001 Annual meeting, August 5-8, Chicago, IL 20497, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  9. Philipp Afèche & Mojtaba Araghi & Opher Baron, 2017. "Customer Acquisition, Retention, and Service Access Quality: Optimal Advertising, Capacity Level, and Capacity Allocation," Manufacturing & Service Operations Management, INFORMS, vol. 19(4), pages 674-691, October.
  10. Mercedes Esteban-Bravo & José Múgica & Jose Vidal-Sanz, 2005. "Optimal Duration of Magazine Promotions," Marketing Letters, Springer, vol. 16(2), pages 99-114, April.
  11. Navdeep Sahni, 2015. "Effect of temporal spacing between advertising exposures: Evidence from online field experiments," Quantitative Marketing and Economics (QME), Springer, vol. 13(3), pages 203-247, September.
  12. Amit Bhaya & Eugenius Kaszkurewicz, 2023. "Dynamic Advertising Games in Duopolies Under One-Step-Ahead Optimal Control," Dynamic Games and Applications, Springer, vol. 13(3), pages 721-749, September.
  13. Smith, Aaron & Naik, Prasad A. & Tsai, Chih-Ling, 2006. "Markov-switching model selection using Kullback-Leibler divergence," Journal of Econometrics, Elsevier, vol. 134(2), pages 553-577, October.
  14. André, Francisco J. & Sokri, Abderrahmane & Zaccour, Georges, 2011. "Public Disclosure Programs vs. traditional approaches for environmental regulation: Green goodwill and the policies of the firm," European Journal of Operational Research, Elsevier, vol. 212(1), pages 199-212, July.
  15. Nestor Shpak & Ihor Kulyniak & Maryana Gvozd & Yuliya Malynovska & Włodzimierz Sroka, 2020. "Estimation of the Marketing Activity of Banking Structures," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 68(1), pages 229-242.
  16. Fabbri Giorgio & Federico Salvatore, 2014. "On the Infinite-Dimensional Representation of Stochastic Controlled Systems with Delayed Control in the Diffusion Term," Mathematical Economics Letters, De Gruyter, vol. 2(3-4), pages 1-11, November.
  17. Mauro Bambi & Cristina Girolami & Salvatore Federico & Fausto Gozzi, 2017. "Generically distributed investments on flexible projects and endogenous growth," Economic Theory, Springer;Society for the Advancement of Economic Theory (SAET), vol. 63(2), pages 521-558, February.
  18. S. P. Sethi & A. Prasad & X. He, 2008. "Optimal Advertising and Pricing in a New-Product Adoption Model," Journal of Optimization Theory and Applications, Springer, vol. 139(2), pages 351-360, November.
  19. Hochman Gal & Hochman Oded & Hochman Eithan & Heiman Amir & Leung PingSun, 2011. "Advertising Versus Sales in Demand Creation," The B.E. Journal of Economic Analysis & Policy, De Gruyter, vol. 11(1), pages 1-29, March.
  20. Frédéric Zumer & Jacques Le Cacheux & Marc Flandreau, 1998. "Stability without a pact? Lessons from the European Gold Standard, 1880-1913," Sciences Po publications n°98-01, Sciences Po.
  21. Marc Artzrouni & Patrice Cassagnard, 2010. "The Discrete Nerlove-Arrow Model: Explicit Solutions," Working papers of CATT hal-01880358, HAL.
  22. Fred M. Feinberg, 2001. "On Continuous-Time Optimal Advertising Under S-Shaped Response," Management Science, INFORMS, vol. 47(11), pages 1476-1487, November.
  23. Shafiu Ibrahim Abdullahi & Shuaibu Mukhtar, 2020. "Measuring Advertising Expenditure Effects on the Nigerian Economy," Virtual Economics, The London Academy of Science and Business, vol. 3(3), pages 80-93, July.
  24. Gupta, Sunil & Mela, Carl F. & Vidal-Sanz, Jose M., 2009. "The value of a "free" customer," DEE - Working Papers. Business Economics. WB wb092903, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
  25. Luca Lambertini & Raimondello Orsini, 2015. "Quality Improvement and Process Innovation in Monopoly: A Dynamic Analysis," Working Paper series 15-12, Rimini Centre for Economic Analysis.
  26. Reddy, Puduru V. & Wrzaczek, Stefan & Zaccour, Georges, 2016. "Quality effects in different advertising models - An impulse control approach," European Journal of Operational Research, Elsevier, vol. 255(3), pages 984-995.
  27. Lambertini, Luca, 2018. "Coordinating research and development efforts for quality improvement along a supply chain," European Journal of Operational Research, Elsevier, vol. 270(2), pages 599-605.
  28. Praveen K. Kopalle & João L. Assunção, 2000. "When (not) to indulge in 'puffery': the role of consumer expectations and brand goodwill in determining advertised and actual product quality," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 21(6), pages 223-241.
  29. Faggian, Silvia & Gozzi, Fausto, 2010. "Optimal investment models with vintage capital: Dynamic programming approach," Journal of Mathematical Economics, Elsevier, vol. 46(4), pages 416-437, July.
  30. Ouardighi, Fouad El & Tapiero, Charles S., 1998. "Quality and the diffusion of innovations," European Journal of Operational Research, Elsevier, vol. 106(1), pages 31-38, April.
  31. Fabbri, Giorgio, 2006. "Viscosity solutions approach to economic models governed by DDEs," MPRA Paper 2826, University Library of Munich, Germany.
  32. Thales S. Teixeira & Michel Wedel & Rik Pieters, 2010. "Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing," Marketing Science, INFORMS, vol. 29(5), pages 783-804, 09-10.
  33. Monahan, George E. & Sobel, Matthew J., 1997. "Risk-Sensitive Dynamic Market Share Attraction Games," Games and Economic Behavior, Elsevier, vol. 20(2), pages 149-160, August.
  34. R. Cellini & L. Lambertini, 2008. "Weak and Strong Time Consistency in a Differential Oligopoly Game with Capital Accumulation," Journal of Optimization Theory and Applications, Springer, vol. 138(1), pages 17-26, July.
  35. Jinhui Han & Suresh P. Sethi & Chi Chung Siu & Sheung Chi Phillip Yam, 2023. "Co‐op advertising in randomly fluctuating markets," Production and Operations Management, Production and Operations Management Society, vol. 32(6), pages 1617-1635, June.
  36. Marc Artzrouni & Patrice Cassagnard, 2010. "The Discrete Nerlove-Arrow Model: Explicit Solutions," Working Papers hal-01880358, HAL.
  37. L. Grosset & B. Viscolani, 2010. "Advertising Events in a Competitive Framework," Journal of Optimization Theory and Applications, Springer, vol. 146(2), pages 375-385, August.
  38. Fabbri, Giorgio, 2017. "International borrowing without commitment and informational lags: Choice under uncertainty," Journal of Mathematical Economics, Elsevier, vol. 68(C), pages 103-114.
  39. L. Lambertini, 2001. "Dynamic Hotelling Monopoly with Product Development," Working Papers 399, Dipartimento Scienze Economiche, Universita' di Bologna.
  40. Liu, John, 2000. "On the dynamics of stochastic diffusion of manufacturing technology," European Journal of Operational Research, Elsevier, vol. 124(3), pages 601-614, August.
  41. Prasad A. Naik & Murali K. Mantrala & Alan G. Sawyer, 1998. "Planning Media Schedules in the Presence of Dynamic Advertising Quality," Marketing Science, INFORMS, vol. 17(3), pages 214-235.
  42. Chenavaz, Régis Y. & Feichtinger, Gustav & Hartl, Richard F. & Kort, Peter M., 2020. "Modeling the impact of product quality on dynamic pricing and advertising policies," European Journal of Operational Research, Elsevier, vol. 284(3), pages 990-1001.
  43. I. Bykadorov & A. Ellero & S. Funari & E. Moretti, 2009. "Dinkelbach Approach to Solving a Class of Fractional Optimal Control Problems," Journal of Optimization Theory and Applications, Springer, vol. 142(1), pages 55-66, July.
  44. Richards, Timothy J. & Patterson, Paul M., 2000. "New Varieties And The Returns To Commodity Promotion: The Case Of Fuji Apples," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 29(1), pages 1-14, April.
  45. repec:rim:rimwps:48-07 is not listed on IDEAS
  46. Doris A. Behrens & Jonathan P. Caulkins & Gernot Tragler & Gustav Feichtinger, 2000. "Optimal Control of Drug Epidemics: Prevent and Treat---But Not at the Same Time?," Management Science, INFORMS, vol. 46(3), pages 333-347, March.
  47. Kamrad, Bardia & Lele, Shreevardhan S. & Siddique, Akhtar & Thomas, Robert J., 2005. "Innovation diffusion uncertainty, advertising and pricing policies," European Journal of Operational Research, Elsevier, vol. 164(3), pages 829-850, August.
  48. Marshall Freimer & Dan Horsky, 2012. "Periodic Advertising Pulsing in a Competitive Market," Marketing Science, INFORMS, vol. 31(4), pages 637-648, July.
  49. Salhab, Rabih & Le Ny, Jérôme & Malhamé, Roland P. & Zaccour, Georges, 2022. "Dynamic marketing policies with rating-sensitive consumers: A mean-field games approach," European Journal of Operational Research, Elsevier, vol. 299(3), pages 1079-1093.
  50. Qi, Jie & Ding, Yongsheng & Chen, Liang, 2008. "Complex dynamics of the generic and brand advertising strategies in duopoly," Chaos, Solitons & Fractals, Elsevier, vol. 36(2), pages 354-358.
  51. Richards, Timothy J. & Patterson, Paul M., 2002. "Strategic Interaction With Multiple Tools: A New Empirical Model," Working Papers 28545, Arizona State University, Morrison School of Agribusiness and Resource Management.
  52. Du, Rong & Hu, Qiying & Ai, Shizhong, 2007. "Stochastic optimal budget decision for advertising considering uncertain sales responses," European Journal of Operational Research, Elsevier, vol. 183(3), pages 1042-1054, December.
  53. Dan Kovenock & Brian Roberson, 2009. "Is the 50-State Strategy Optimal?," Journal of Theoretical Politics, , vol. 21(2), pages 213-236, April.
  54. Faggian, Silvia & Gozzi, Fausto & Kort, Peter M., 2021. "Optimal investment with vintage capital: Equilibrium distributions," Journal of Mathematical Economics, Elsevier, vol. 96(C).
  55. G. E. Fruchter, 2008. "Dual-Role Based Pricing in a Dynamic and Competitive Environment," Journal of Optimization Theory and Applications, Springer, vol. 138(1), pages 27-44, July.
  56. Eugene Khmelnitsky, 2002. "A Combinatorial, Graph-Based Solution Method for a Class of Continuous-Time Optimal Control Problems," Mathematics of Operations Research, INFORMS, vol. 27(2), pages 312-325, May.
  57. Ovanes Petrosian & Lihong Shi & Yin Li & Hongwei Gao, 2019. "Moving Information Horizon Approach for Dynamic Game Models," Mathematics, MDPI, vol. 7(12), pages 1-31, December.
  58. C. Marinelli & S. Savin, 2008. "Optimal Distributed Dynamic Advertising," Journal of Optimization Theory and Applications, Springer, vol. 137(3), pages 569-591, June.
  59. Lundgren, Tommy, 2007. "On the Economics of Corporate Responsibility," Sustainable Investment and Corporate Governance Working Papers 2007/3, Sustainable Investment Research Platform.
  60. Luca Lambertini, 2014. "Dynamic Analysis of an Electoral Campaign," Dynamic Modeling and Econometrics in Economics and Finance, in: Josef Haunschmied & Vladimir M. Veliov & Stefan Wrzaczek (ed.), Dynamic Games in Economics, edition 127, pages 187-204, Springer.
  61. B. Viscolani & G. Zaccour, 2009. "Advertising Strategies in a Differential Game with Negative Competitor’s Interference," Journal of Optimization Theory and Applications, Springer, vol. 140(1), pages 153-170, January.
  62. G. Bertuzzi & L. Lambertini, 2001. "Advertising in a Differential Game of Spatial Competition," Working Papers 400, Dipartimento Scienze Economiche, Universita' di Bologna.
  63. Pnevmatikos, Nikolaos & Vardar, Baris & Zaccour, Georges, 2018. "When should a retailer invest in brand advertising?," European Journal of Operational Research, Elsevier, vol. 267(2), pages 754-764.
  64. Régis Chenavaz & Sajjad M. Jasimuddin, 2017. "An analytical model of the relationship between product quality and advertising," Post-Print hal-01685892, HAL.
  65. repec:ags:joaaec:163206 is not listed on IDEAS
  66. E. Haruvy & A. Prasad & S.P. Sethi, 2003. "Harvesting Altruism in Open-Source Software Development," Journal of Optimization Theory and Applications, Springer, vol. 118(2), pages 381-416, August.
  67. Guan, Zhimin & Ye, Tong & Yin, Rui, 2020. "Channel coordination under Nash bargaining fairness concerns in differential games of goodwill accumulation," European Journal of Operational Research, Elsevier, vol. 285(3), pages 916-930.
  68. L. Colombo & L. Lambertini, 2003. "Quality and Advertising in a Dynamic Duopoly," Working Papers 490, Dipartimento Scienze Economiche, Universita' di Bologna.
  69. Luca Lambertini & Raimondello Orsini, 2010. "R&D for Quality Improvement and Network Externalities," Networks and Spatial Economics, Springer, vol. 10(1), pages 113-124, March.
  70. Pui Chan Lon & Mihail Zervos, 2011. "A Model for Optimally Advertising and Launching a Product," Mathematics of Operations Research, INFORMS, vol. 36(2), pages 363-376, May.
  71. Lambertini, Luca & Orsini, Raimondello & Palestini, Arsen, 2017. "On the instability of the R&D portfolio in a dynamic monopoly. Or, one cannot get two eggs in one basket," International Journal of Production Economics, Elsevier, vol. 193(C), pages 703-712.
  72. Alessandra Buratto & Luca Grosset, 2006. "A communication mix for an event planning: a linear quadratic approach," Central European Journal of Operations Research, Springer;Slovak Society for Operations Research;Hungarian Operational Research Society;Czech Society for Operations Research;Österr. Gesellschaft für Operations Research (ÖGOR);Slovenian Society Informatika - Section for Operational Research;Croatian Operational Research Society, vol. 14(3), pages 247-259, September.
  73. Lambertini, Luca & Zaccour, Georges, 2015. "Inverted-U aggregate investment curves in a dynamic game of advertising," Economics Letters, Elsevier, vol. 132(C), pages 34-38.
  74. G. E. Fruchter, 2009. "Signaling Quality: Dynamic Price-Advertising Model," Journal of Optimization Theory and Applications, Springer, vol. 143(3), pages 479-496, December.
  75. Marinelli, Carlo, 2007. "The stochastic goodwill problem," European Journal of Operational Research, Elsevier, vol. 176(1), pages 389-404, January.
  76. Kinnucan, Henry W. & Gong, Li, 2014. "Goodwill and Export Promotion Dynamics," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 46(1), pages 73-88, February.
  77. A. Prasad & S. P. Sethi, 2004. "Competitive Advertising Under Uncertainty: A Stochastic Differential Game Approach," Journal of Optimization Theory and Applications, Springer, vol. 123(1), pages 163-185, October.
  78. Teng, Jinn-Tsair & Thompson, Gerald L., 1996. "Optimal strategies for general price-quality decision models of new products with learning production costs," European Journal of Operational Research, Elsevier, vol. 93(3), pages 476-489, September.
  79. Chenavaz, Régis Y. & Eynan, Amit, 2021. "Advertising, goodwill, and the Veblen effect," European Journal of Operational Research, Elsevier, vol. 289(2), pages 676-682.
  80. Sunil Kumar & Jayashankar M. Swaminathan, 2003. "Diffusion of Innovations Under Supply Constraints," Operations Research, INFORMS, vol. 51(6), pages 866-879, December.
  81. Marc Artzrouni & Patrice Cassagnard, 2017. "Nerlove–Arrow: A New Solution to an Old Problem," Journal of Optimization Theory and Applications, Springer, vol. 172(1), pages 267-280, January.
  82. Médéric Motte & Huyên Pham, 2021. "Optimal bidding strategies for digital advertising," Working Papers hal-03429785, HAL.
  83. Amir Heiman & Bruce McWilliams & Zhihua Shen & David Zilberman, 2001. "Learning and Forgetting: Modeling Optimal Product Sampling Over Time," Management Science, INFORMS, vol. 47(4), pages 532-546, April.
  84. Richards, Timothy J. & Padilla, Luis, 2002. "Commodity R&D And Promotion," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 34(3), pages 1-15, December.
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  87. Igor Bykadorov & Andrea Ellero & Stefania Funari & Elena Moretti, 2007. "A fractional optimal control problem for maximizing advertising efficiency," Working Papers 158, Department of Applied Mathematics, Università Ca' Foscari Venezia.
  88. Dengpan Liu & Subodha Kumar & Vijay S. Mookerjee, 2012. "Advertising Strategies in Electronic Retailing: A Differential Games Approach," Information Systems Research, INFORMS, vol. 23(3-part-2), pages 903-917, September.
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  123. A. Buratto & G. Zaccour, 2009. "Coordination of Advertising Strategies in a Fashion Licensing Contract," Journal of Optimization Theory and Applications, Springer, vol. 142(1), pages 31-53, July.
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  125. Gsottbauer, Elisabeth & van den Bergh, Jeroen C.J.M., 2014. "Environmental policy when pollutive consumption is sensitive to advertising: Norms versus status," Ecological Economics, Elsevier, vol. 107(C), pages 39-50.
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  127. Pietro De Giovanni, 2019. "Digital Supply Chain through Dynamic Inventory and Smart Contracts," Mathematics, MDPI, vol. 7(12), pages 1-25, December.
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  129. Tenryu, Yohei & Kamei, Keita, 2014. "Welfare Analysis of Dynamic Voluntary Advertising in Covered Markets," MPRA Paper 60694, University Library of Munich, Germany.
  130. Mauro Bambi & Cristina Di Girolami & Salvatore Federico & Fausto Gozzi, 2014. "On the Consequences of Generically Distributed Investments on Flexible Projects in an Endogenous Growth Model," Discussion Papers 14/15, Department of Economics, University of York.
  131. Huberman, Bernardo & Wu, Fang, 2006. "Comparative Advante and Efficient Advertising in the Attention Economy," MPRA Paper 928, University Library of Munich, Germany.
  132. F. Gozzi & C. Marinelli & S. Savin, 2009. "On Controlled Linear Diffusions with Delay in a Model of Optimal Advertising under Uncertainty with Memory Effects," Journal of Optimization Theory and Applications, Springer, vol. 142(2), pages 291-321, August.
  133. Tridib Bandyopadhyay & Dengpan Liu & Vijay S. Mookerjee & Allen W. Wilhite, 2014. "Dynamic competition in IT security: A differential games approach," Information Systems Frontiers, Springer, vol. 16(4), pages 643-661, September.
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