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Success in High-Technology Markets: Is Marketing Capability Critical?

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Cited by:

  1. S. Arunachalam & Sridhar N. Ramaswami & Pol Herrmann & Doug Walker, 2018. "Innovation pathway to profitability: the role of entrepreneurial orientation and marketing capabilities," Journal of the Academy of Marketing Science, Springer, vol. 46(4), pages 744-766, July.
  2. Dongwoo Ryu & Kwang Ho Baek & Junghyun Yoon, 2021. "Open Innovation with Relational Capital, Technological Innovation Capital, and International Performance in SMEs," Sustainability, MDPI, vol. 13(6), pages 1-13, March.
  3. Annette Ptok & Rupinder P. Jindal & Werner J. Reinartz, 2018. "Selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges," Journal of the Academy of Marketing Science, Springer, vol. 46(6), pages 987-1011, November.
  4. Grill, Plina & Bresser, Rudi K. F., 2011. "Resource-based theory and mergers & acquisitions success," Discussion Papers 2011/26, Free University Berlin, School of Business & Economics.
  5. Efua Obeng & John Prescott & John Hulland & Robert Gilbert & James Maxham, 2015. "Retail capability systems," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 5(3), pages 103-122, December.
  6. Namita Kaushik & R. C. Dangwal, 2023. "Do Entrepreneurial Orientation and Market Orientation Matter for MSMEs Performance? A Systematic Literature Review," Paradigm, , vol. 27(1), pages 78-92, June.
  7. Leenders, Mark A.A.M. & Wierenga, Berend, 2008. "The effect of the marketing–R&D interface on new product performance: The critical role of resources and scope," International Journal of Research in Marketing, Elsevier, vol. 25(1), pages 56-68.
  8. Saim Kashmiri & Cameron Duncan Nicol & Liwu Hsu, 2017. "Birds of a feather: intra-industry spillover of the Target customer data breach and the shielding role of IT, marketing, and CSR," Journal of the Academy of Marketing Science, Springer, vol. 45(2), pages 208-228, March.
  9. Anindita Chakravarty & Alok R. Saboo & Guiyang Xiong, 2022. "Marketing's and Operations' Roles in Product Recall Prevention: Antecedents and Consequences," Production and Operations Management, Production and Operations Management Society, vol. 31(3), pages 1174-1190, March.
  10. van Riel, A.C.R. & Lievens, A., 2003. "New service development in high tech sectors: a decision making perspective," Research Memorandum 013, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
  11. Lee, Kyootai & Jung, Hyun Ju, 2021. "Does TTO capability matter in commercializing university technology? Evidence from longitudinal data in South Korea," Research Policy, Elsevier, vol. 50(1).
  12. Guenzi, Paolo & Troilo, Gabriele, 2007. "The joint contribution of marketing and sales to the creation of superior customer value," Journal of Business Research, Elsevier, vol. 60(2), pages 98-107, February.
  13. Abdulkadir Pehlivan & Bilal Gerekan & Mahmut Kocan, 2020. "The Effect of Operating Expenses on Growth and Performance: An Empirical Analysis of the Petroleum and Chemistry Industry in Turkey," Asian Economic and Financial Review, Asian Economic and Social Society, vol. 10(11), pages 1299-1308, November.
  14. Jifeng Mu & Jonathan Z. Zhang, 2021. "Seller marketing capability, brand reputation, and consumer journeys on e-commerce platforms," Journal of the Academy of Marketing Science, Springer, vol. 49(5), pages 994-1020, September.
  15. Kartik Kalaignanam & Tarun Kushwaha & Jan-Benedict E. M. Steenkamp & Kapil R. Tuli, 2013. "The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective," Management Science, INFORMS, vol. 59(3), pages 748-769, July.
  16. Mohammad Reza Dalvi & Robabe Seifi, 2014. "A Study Effects Architectural Marketing Capabilities on Performance Marketing unit Based on: Morgan et al case: Past Industry in Tehran," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(1), pages 441-451, January.
  17. Shanling Li & Jennifer Shang & Sandra A. Slaughter, 2010. "Why Do Software Firms Fail? Capabilities, Competitive Actions, and Firm Survival in the Software Industry from 1995 to 2007," Information Systems Research, INFORMS, vol. 21(3), pages 631-654, September.
  18. Ludivine Ravat & Aurélie Hemonnet-Goujot & Sandrine Hollet-Haudebert, 2023. "Data-driven innovation capability of marketing: an exploratory study of its components and underlying processes," Post-Print hal-04151199, HAL.
  19. Angulo-Ruiz, Fernando & Donthu, Naveen & Prior, Diego & Rialp, Josep, 2018. "How does marketing capability impact abnormal stock returns? The mediating role of growth," Journal of Business Research, Elsevier, vol. 82(C), pages 19-30.
  20. Aeron, Prageet & Jain, Rekha, 2011. "Identification of Marketing Capabilities: A study on Indian product based B2B Telecom start-ups," IIMA Working Papers WP2011-02-08, Indian Institute of Management Ahmedabad, Research and Publication Department.
  21. Sundar Bharadwaj, 2015. "Developing new marketing strategy theory: addressing the limitations of a singular focus on firm financial performance," AMS Review, Springer;Academy of Marketing Science, vol. 5(3), pages 98-102, December.
  22. Markovitch, Dmitri G. & Huang, Dongling & Ye, Pengfei, 2020. "Marketing intensity and firm performance: Contrasting the insights based on actual marketing expenditure and its SG&A proxy," Journal of Business Research, Elsevier, vol. 118(C), pages 223-239.
  23. Dan, Sujan M. & Spaid, Brian I. & Noble, Charles H., 2018. "Exploring the sources of design innovations: Insights from the computer, communications and audio equipment industries," Research Policy, Elsevier, vol. 47(8), pages 1495-1504.
  24. Rahman, Mahabubur & Faroque, Anisur R. & Sakka, Georgia & Ahmed, Zafar U., 2022. "The impact of negative customer engagement on market-based assets and financial performance," Journal of Business Research, Elsevier, vol. 138(C), pages 422-435.
  25. Kyuho Jin, 2022. "Can Business Groups Survive Institutional Advancements? Examining the Role of Internal Market for Non-Tradable, Intangible Assets," Sustainability, MDPI, vol. 14(17), pages 1-17, September.
  26. Elie Ofek & Miklos Sarvary, 2003. "R&D, Marketing, and the Success of Next-Generation Products," Marketing Science, INFORMS, vol. 22(3), pages 355-370, July.
  27. Keshavarz, Ali Reza & Gölgeci, Ismail, 2023. "The value of the sales function: A multilevel examination of the effect of strategic marketing ambidexterity and industry contingencies," Journal of Business Research, Elsevier, vol. 156(C).
  28. Chun Yang & Bart Bossink & Peter Peverelli, 2017. "High-tech start-up firm survival originating from a combined use of internal resources," Small Business Economics, Springer, vol. 49(4), pages 799-824, December.
  29. Nguyen, Hang T. & Ross, William T. & Pancras, Joseph & Phan, Hieu V., 2020. "Market-based drivers of cobranding success," Journal of Business Research, Elsevier, vol. 115(C), pages 122-138.
  30. Davar Azarmi, 2016. "Factors Affecting Technology Innovation and Its Commercialisation in Firms," Modern Applied Science, Canadian Center of Science and Education, vol. 10(7), pages 1-36, July.
  31. Hui Feng & Neil A. Morgan & Lopo L. Rego, 2020. "The impact of unprofitable customer management strategies on shareholder value," Journal of the Academy of Marketing Science, Springer, vol. 48(2), pages 246-269, March.
  32. Manisha Mathur, 2022. "Who pulls the strings: firm strategy or firm environment in controlling firm risk?," Journal of Marketing Analytics, Palgrave Macmillan, vol. 10(4), pages 341-359, December.
  33. Minakshi Trivedi & Dinesh K. Gauri & Yu Ma, 2017. "Measuring the Efficiency of Category-Level Sales Response to Promotions," Management Science, INFORMS, vol. 63(10), pages 3473-3488, October.
  34. Ko, Woo Li & Kim, Sang Yong & Lee, Jong-Ho & Song, Tae Ho, 2020. "The effects of strategic alliance emphasis and marketing efficiency on firm value under different technological environments," Journal of Business Research, Elsevier, vol. 120(C), pages 453-461.
  35. Abbate, Tindara & Cesaroni, Fabrizio, 2014. "Market orientation and academic spin-off firms," INDEM - Working Paper Business Economic Series id-14-01, Instituto para el Desarrollo Empresarial (INDEM).
  36. Yung-ho Chiu & Chin-wei Huang & Yu-Chuan Chen, 2012. "The R&D value-chain efficiency measurement for high-tech industries in China," Asia Pacific Journal of Management, Springer, vol. 29(4), pages 989-1006, December.
  37. Abraham Garcia, 2011. "The relevance of marketing in the success of innovations," JRC Working Papers on Corporate R&D and Innovation 2011-09, Joint Research Centre.
  38. Nicoletta Buratti & Giorgia Profumo & Luca Persico, 2021. "The impact of market orientation on university spin-off business performance," Journal of International Entrepreneurship, Springer, vol. 19(1), pages 104-129, March.
  39. Seungwoo Oh & Ahreum Hong & Junseok Hwang, 2017. "An Analysis of CSR on Firm Financial Performance in Stakeholder Perspectives," Sustainability, MDPI, vol. 9(6), pages 1-12, June.
  40. Ha, Kyoungnam Catherine & Song, Reo & Erickson, Gary, 2021. "Multidimensional brand equity and asymmetric risk," International Journal of Research in Marketing, Elsevier, vol. 38(3), pages 593-614.
  41. Gaia Rubera & Deepa Chandrasekaran & Andrea Ordanini, 2016. "Open innovation, product portfolio innovativeness and firm performance: the dual role of new product development capabilities," Journal of the Academy of Marketing Science, Springer, vol. 44(2), pages 166-184, March.
  42. Jeoung Yul Lee & Daekwan Kim & Byungchul Choi & Alfredo Jiménez, 2023. "Early evidence on how Industry 4.0 reshapes MNEs’ global value chains: The role of value creation versus value capturing by headquarters and foreign subsidiaries," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 54(4), pages 599-630, June.
  43. Marvin B. Lieberman & Rajeev Dhawan, 2005. "Assessing the Resource Base of Japanese and U.S. Auto Producers: A Stochastic Frontier Production Function Approach," Management Science, INFORMS, vol. 51(7), pages 1060-1075, July.
  44. Taha Havakhor & Rajiv Sabherwal & Zachary R. Steelman & Sanjiv Sabherwal, 2019. "Relationships Between Information Technology and Other Investments: A Contingent Interaction Model," Service Science, INFORMS, vol. 30(1), pages 291-305, March.
  45. Saurabh Mishra & Sachin B. Modi & Michael A. Wiles, 2022. "Economic policy uncertainty and shareholder wealth: the role of marketing, operations, and R&D capabilities," Journal of the Academy of Marketing Science, Springer, vol. 50(5), pages 1011-1031, September.
  46. Theoharakis Vasilis & Vakratsas Demetrios & Wong Veronica, 2004. "The Relationship between Market Share and Information in a High-Tech Industry," Review of Marketing Science, De Gruyter, vol. 2(1), pages 1-14, January.
  47. Muhammad Zulkifli & Firmanzah & Tengku Ezni Balqiah & Mohammad Hamsal, 2020. "Achieving Agility and Dynamic Capabilities on Sustainable Performance: Evidence from the Upstream Oil and Gas Sector," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(4), pages 1043-1056.
  48. Eva Coll‐Martínez & Elisenda Jové‐Llopis & Mercedes Teruel, 2022. "The city of start‐ups: Location determinants of start‐ups in emergent industries in Barcelona," Growth and Change, Wiley Blackwell, vol. 53(2), pages 972-1007, June.
  49. Hirunyawipada, Tanawat & Xiong, Guiyang, 2018. "Corporate environmental commitment and financial performance: Moderating effects of marketing and operations capabilities," Journal of Business Research, Elsevier, vol. 86(C), pages 22-31.
  50. Feng, Cong & Patel, Pankaj C. & Xiang, Kexin, 2020. "The well-trodden path: Complementing market and entrepreneurial orientation with a strategic emphasis to influence IPO survival in the United States," Journal of Business Research, Elsevier, vol. 110(C), pages 370-385.
  51. Kwon, He-Boong & Lee, Jooh, 2019. "Exploring the differential impact of environmental sustainability, operational efficiency, and corporate reputation on market valuation in high-tech-oriented firms," International Journal of Production Economics, Elsevier, vol. 211(C), pages 1-14.
  52. Kemper, Jan & Schilke, Oliver & Reimann, Martin & Wang, Xuyi & Brettel, Malte, 2013. "Competition-motivated corporate social responsibility," Journal of Business Research, Elsevier, vol. 66(10), pages 1954-1963.
  53. Sundar Bharadwaj, 2015. "Developing new marketing strategy theory: addressing the limitations of a singular focus on firm financial performance," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 5(3), pages 98-102, December.
  54. Anirban Ganguly & Naveen Das & John V. Farr, 2017. "The Role of Marketing Strategies in Successful Disruptive Technologies," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 14(03), pages 1-20, June.
  55. Sun, Wenbin & Cui, Kexiu, 2014. "Linking corporate social responsibility to firm default risk," European Management Journal, Elsevier, vol. 32(2), pages 275-287.
  56. Caroline Reimann & Fernando Carvalho & Marcelo Duarte, 2021. "The Influence of Dynamic and Adaptive Marketing Capabilities on the Performance of Portuguese SMEs in the B2B International Market," Sustainability, MDPI, vol. 13(2), pages 1-23, January.
  57. Hui Feng & Neil A. Morgan & Lopo L. Rego, 2017. "Firm capabilities and growth: the moderating role of market conditions," Journal of the Academy of Marketing Science, Springer, vol. 45(1), pages 76-92, January.
  58. Michael K. Fung, 2019. "Fraudulent Financial Reporting and Technological Capability in the Information Technology Sector: A Resource-Based Perspective," Journal of Business Ethics, Springer, vol. 156(2), pages 577-589, May.
  59. Gu, Leilei, 2023. "Executives’ financial experience and myopic marketing management: A myopic loss-aversion perspective," Journal of Business Research, Elsevier, vol. 157(C).
  60. Jeffrey Yi-Lin Forrest & Zaiwu Gong & Edward Scott & Gerardo Eloy Soto Ruiz, 2020. "Market-Sensing Capabilities, Profitability Within Stagnant Industries And Crafting Of Customer Value Propositions," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 26, pages 53-76, December.
  61. Faramarzi, Ashkan & Bhattacharya, Abhi, 2021. "The economic worth of loyalty programs: An event study analysis," Journal of Business Research, Elsevier, vol. 123(C), pages 313-323.
  62. Lokshin, Boris & Gils, Anita Van & Bauer, Eva, 2009. "Crafting firm competencies to improve innovative performance," European Management Journal, Elsevier, vol. 27(3), pages 187-196, June.
  63. Mahmood, Ishtiaq P. & Zhu, Hong-Jin & Zajac, Edward J., 2008. "Where Can Capabilities Come From? How the Content of Network Ties Affects Capability Acquisition," CEI Working Paper Series 2008-14, Center for Economic Institutions, Institute of Economic Research, Hitotsubashi University.
  64. Mircea Epure, 2016. "Benchmarking for routines and organizational knowledge: a managerial accounting approach with performance feedback," Journal of Productivity Analysis, Springer, vol. 46(1), pages 87-107, August.
  65. Ramanathan, Ramakrishnan & Ramanathan, Usha & Zhang, Yubo, 2016. "Linking operations, marketing and environmental capabilities and diversification to hotel performance: A data envelopment analysis approach," International Journal of Production Economics, Elsevier, vol. 176(C), pages 111-122.
  66. Martin Natter & Andreas Mild & Markus Feurstein & Georg Dorffner & Alfred Taudes, 2001. "The Effect of Incentive Schemes and Organizational Arrangements on the New Product Development Process," Management Science, INFORMS, vol. 47(8), pages 1029-1045, August.
  67. Andreas Mild & Alfred Taudes, 2007. "An agent-based investigation into the new product development capability," Computational and Mathematical Organization Theory, Springer, vol. 13(3), pages 315-331, September.
  68. Verdiana Giannetti & Raji Srinivasan, 2022. "Corporate lobbying and product recalls: an investigation in the U.S. medical device industry," Journal of the Academy of Marketing Science, Springer, vol. 50(5), pages 941-960, September.
  69. Di Stefano, Giada & Gambardella, Alfonso & Verona, Gianmario, 2012. "Technology push and demand pull perspectives in innovation studies: Current findings and future research directions," Research Policy, Elsevier, vol. 41(8), pages 1283-1295.
  70. Yin, Pengzhen & Chu, Junfei & Wu, Jie & Ding, Jingjing & Yang, Min & Wang, Yuhong, 2020. "A DEA-based two-stage network approach for hotel performance analysis: An internal cooperation perspective," Omega, Elsevier, vol. 93(C).
  71. Ang, Tze Chuan 'Chewie' & Azad, A.S.M. Sohel & Pham, Thu A.T. & Zhong, Angel, 2021. "Firm efficiency and stock returns: Australian evidence," International Review of Financial Analysis, Elsevier, vol. 78(C).
  72. Leenders, M.A.A.M. & Wierenga, B., 2002. "How The Impact Of Integration Of Marketing And R&D Differs Depending On A Firm?s Resources And Its Strategic Scope," ERIM Report Series Research in Management ERS-2002-68-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
  73. Watts, Jameson K.M. & Koput, Kenneth W., 2019. "The downside of prominence in a network of marketing alliances," Journal of Business Research, Elsevier, vol. 104(C), pages 196-205.
  74. Tze Chuan (Chewie) Ang & Tarun Chordia & Vivian Van-Anh Mai & Harminder Singh, 2022. "The Marketing Capability Premium [Formulation and estimation of stochastic frontier production function models]," The Review of Asset Pricing Studies, Society for Financial Studies, vol. 12(4), pages 918-959.
  75. Grewal, Rajdeep & Chakravarty, Anindita & Ding, Min & Liechty, John, 2008. "Counting chickens before the eggs hatch: Associating new product development portfolios with shareholder expectations in the pharmaceutical sector," International Journal of Research in Marketing, Elsevier, vol. 25(4), pages 261-272.
  76. Chang, Woojung & Park, Jeong Eun & Chaiy, Seoil, 2010. "How does CRM technology transform into organizational performance? A mediating role of marketing capability," Journal of Business Research, Elsevier, vol. 63(8), pages 849-855, August.
  77. Om Narasimhan & Surendra Rajiv & Shantanu Dutta, 2006. "Absorptive Capacity in High-Technology Markets: The Competitive Advantage of the Haves," Marketing Science, INFORMS, vol. 25(5), pages 510-524, September.
  78. Larisa Ivascu & Waqas Ali & Rimsha Khalid & Mohsin Raza, 2022. "The Impact of Competitive Strategies on Performance of Banking Sector; The Mediating Role of Corporate Social Responsibility and Operational Excellence," Energies, MDPI, vol. 16(1), pages 1-18, December.
  79. Sonia Cruz-Ros & Tomás González Cruz & Carmen Pérez-Cabañero, 2010. "Marketing capabilities, stakeholders’ satisfaction, and performance," Service Business, Springer;Pan-Pacific Business Association, vol. 4(3), pages 209-223, December.
  80. Perez-Vega, Rodrigo & Hopkinson, Paul & Singhal, Aishwarya & Mariani, Marcello M., 2022. "From CRM to social CRM: A bibliometric review and research agenda for consumer research," Journal of Business Research, Elsevier, vol. 151(C), pages 1-16.
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  82. Lee, In Hyeock & Paik, Yongsun & Uygur, Ugur, 2016. "Does Gender Matter in the Export Performance of International New Ventures? Mediation Effects of Firm-specific and Country-specific Advantages," Journal of International Management, Elsevier, vol. 22(4), pages 365-379.
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  107. Wenbin Sun & Shanji Yao & Rahul Govind, 2019. "Reexamining Corporate Social Responsibility and Shareholder Value: The Inverted-U-Shaped Relationship and the Moderation of Marketing Capability," Journal of Business Ethics, Springer, vol. 160(4), pages 1001-1017, December.
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  111. Healey, John & Mintz, Ofer, 2021. "What if your owners also own other firms in your industry? The relationship between institutional common ownership, marketing, and firm performance," International Journal of Research in Marketing, Elsevier, vol. 38(4), pages 838-856.
  112. Efua Obeng & John E. Prescott & John Hulland & Robert Gilbert & James Maxham, 2015. "Retail capability systems," AMS Review, Springer;Academy of Marketing Science, vol. 5(3), pages 103-122, December.
  113. Lin, Chinho & Tsai, Hua-Ling & Wu, Ju-Chuan, 2014. "Collaboration strategy decision-making using the Miles and Snow typology," Journal of Business Research, Elsevier, vol. 67(9), pages 1979-1990.
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