Stretching Firm and Brand Reputation

Citations

Cited by:

1. Luís Almeida Costa & Luís Vasconcelos, 2010. "Share the Fame or Share the Blame? The Reputational Implications of Partnerships," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 19(2), pages 259-301, June.
   • Luis Almeida Costa e & Luis Vasconcelos, 2008. "Share the fame or share the blame? The reputational implications of partnerships," Nova SBE Working Paper Series wp539, Universidade Nova de Lisboa, Nova School of Business and Economics.
2. Junran Wu & Ke Xu & Jichang Zhao, 2019. "Online reviews can predict long-term returns of individual stocks," Papers 1905.03189, arXiv.org.
3. Jeanine Miklós-Thal, 2012. "Linking reputations through umbrella branding," Quantitative Marketing and Economics (QME), Springer, vol. 10(3), pages 335-374, September.
4. Luisa Menapace & GianCarlo Moschini, 2012. "Quality certification by geographical indications, trademarks and firm reputation," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 39(4), pages 539-566, September.
   • Menapace, Luisa & Moschini, GianCarlo, 2009. "Quality Certification by Geographical Indications, Trademarks and Firm Reputation," Staff General Research Papers Archive 13126, Iowa State University, Department of Economics.
   • Menapace, Luisa & Moschini, Giancarlo, 2012. "Quality certification by geographical indications, trademarks and firm reputation," ISU General Staff Papers 201201010800001148, Iowa State University, Department of Economics.
   • Menapace, Luisa & Moschini, GianCarlo, 2010. "Quality certification by geographical indications, trademarks and firm reputation," ISU General Staff Papers 201006080700001148, Iowa State University, Department of Economics.
   • Menapace, Luisa & Moschini, GianCarlo, 2010. "Quality Certification by Geographical Indications, Trademarks and Firm Reputation," 2010 Annual Meeting, July 25-27, 2010, Denver, Colorado 61778, Agricultural and Applied Economics Association.
5. Rui J. P. de Figueiredo, Jr. & Evan Rawley, 2011. "Skill, Luck, and the Multiproduct Firm: Evidence from Hedge Funds," Management Science, INFORMS, vol. 57(11), pages 1963-1978, November.
6. Venkatesh Shankar & Pablo Azar & Matthew Fuller, 2008. "—: A Multicategory Brand Equity Model and Its Application at Allstate," Marketing Science, INFORMS, vol. 27(4), pages 567-584, 07-08.
7. Thierry Warin & Nathalie De Marcellis-Warin & William Sanger & Bertrand Nembot & Venus Hosseinali Mirza, 2015. "Corporate reputation and social media: a game theory approach," International Journal of Economics and Business Research, Inderscience Enterprises Ltd, vol. 9(1), pages 1-22.
   • Thierry Warin & Nathalie de Marcellis-Warin & William Sanger & Bertrand Nembot & Venus Hosseinali Mirza, 2013. "Corporate Reputation and Social Media: A Game Theory Approach," CIRANO Working Papers 2013s-18, CIRANO.
8. Philip G. Gayle & Ying Lin, 2022. "Market effects of new product introduction: Evidence from the brew‐at‐home coffee market," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 31(3), pages 525-557, August.
   • Gayle, Philip & Lin, Ying, 2022. "Market Effects of New Product Introduction: Evidence from the Brew-at-home Coffee Market," MPRA Paper 112124, University Library of Munich, Germany.
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11. Salvatore Piccolo & Piero Tedeschi & Giovanni Ursino, 2018. "Deceptive Advertising with Rational Buyers," Management Science, INFORMS, vol. 64(3), pages 1291-1310, March.
    • Ursino, Giovanni & Piccolo, Salvatore & Tedeschi, Piero, 2012. "Deceptive advertising with rational buyers," MPRA Paper 42553, University Library of Munich, Germany.
    • Giovanni Ursino & Salvatore Piccolo & Piero Tedeschi, 2013. "Deceptive Advertising with Rational Buyers," CSEF Working Papers 348, Centre for Studies in Economics and Finance (CSEF), University of Naples, Italy.
    • Salvatore Piccolo & Piero Tedeschi & Giovanni Ursino, 2015. "Deceptive Advertising with Rational Buyers," DISCE - Working Papers del Dipartimento di Economia e Finanza def025, Università Cattolica del Sacro Cuore, Dipartimenti e Istituti di Scienze Economiche (DISCE).
12. Belleflamme, Paul & Peitz, Martin, 2014. "Asymmetric information and overinvestment in quality," European Economic Review, Elsevier, vol. 66(C), pages 127-143.
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    • BELLEFLAMME, Paul & PEITZ, Martin, 2014. "Asymmetric information and overinvestment in quality," LIDAM Reprints CORE 2546, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
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    • Daniel Levy & Andrew T. Young, 2019. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," Working Papers 2019-04, Bar-Ilan University, Department of Economics.
    • Daniel Levy & Andrew T. Young, 2020. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," Working Paper series 20-26, Rimini Centre for Economic Analysis.
    • Levy, Daniel & Young, Andrew, 2020. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," MPRA Paper 104294, University Library of Munich, Germany.
    • Levy, Daniel & Young, Andrew T., 2019. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," EconStor Preprints 197001, ZBW - Leibniz Information Centre for Economics.
    • Daniel Levy & Andrew T. Young, 2019. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," Working Paper series 19-11, Rimini Centre for Economic Analysis.
    • Daniel Levy & Andrew T. Young, 2020. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," Working Papers 2020-07, Bar-Ilan University, Department of Economics.
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17. Schmidbauer, Eric & Lubensky, Dmitry, 2018. "New and improved?," International Journal of Industrial Organization, Elsevier, vol. 56(C), pages 26-48.
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21. Giovanni B. Ramello, 2006. "What'S In A Sign ? Trademark Law And Economic Theory," Journal of Economic Surveys, Wiley Blackwell, vol. 20(4), pages 547-565, September.
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22. Cabral, Luís M.B., 2009. "Umbrella branding with imperfect observability and moral hazard," International Journal of Industrial Organization, Elsevier, vol. 27(2), pages 206-213, March.
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    • Andrew T. Young & Daniel Levy, 2013. "Explicit Evidence of an Implicit Contract," Working Papers 2013-06, Bar-Ilan University, Department of Economics.
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39. Ken Hendricks & Alan Sorensen, 2009. "Information and the Skewness of Music Sales," Journal of Political Economy, University of Chicago Press, vol. 117(2), pages 324-369, April.
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