Advanced Search
MyIDEAS: Login to save this paper or follow this series

Private Labels, Retail Configuration, and Fluid Milk Prices

Contents:

Author Info

  • Alessandro Bonanno
  • Rigoberto A. Lopez

Abstract

This paper investigates the impacts of store brands (i.e., private labels) and retail characteristics (scanners, deli, bakery, and pharmacy departments, ATMs, restaurant and store size) on fluid milk prices using 1,740 supermarket-level observations from four cities. Non-parametric results reveal that although private label milk initially exerts a procompetitive effect on milk prices, eventually the effect is to raise the prices of both manufacturers' brands and private labels. Econometric results further reveal that price differentials are larger for reduced-fat milk than for whole milk and that the more enhanced the retail configuration is, the higher milk prices are. Overall, the results attest to some degree of price discrimination by retailers through controlling the brand of milk sold and providing one-stop shopping convenience.

Download Info

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
File URL: http://fmpc.uconn.edu/publications/rr/rr82.pdf
Download Restriction: no

Bibliographic Info

Paper provided by University of Connecticut, Department of Agricultural and Resource Economics, Charles J. Zwick Center for Food and Resource Policy in its series Food Marketing Policy Center Research Reports with number 082.

as in new window
Length:
Date of creation: 2004
Date of revision:
Handle: RePEc:zwi:fpcrep:082

Contact details of provider:
Postal: 1376 Storrs Road, U-21, Storrs, Connecticut 06269-4021
Phone: 860-486-2836
Fax: 860-486-1932
Web page: http://www.zwickcenter.uconn.edu
More information through EDIRC

Related research

Keywords: Consumer/Household Economics; Demand and Price Analysis; Industrial Organization;

Other versions of this item:

References

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
as in new window
  1. Katz, Michael L., 1989. "Vertical contractual relations," Handbook of Industrial Organization, in: R. Schmalensee & R. Willig (ed.), Handbook of Industrial Organization, edition 1, volume 1, chapter 11, pages 655-721 Elsevier.
  2. Michael B. Ward & Jay P. Shimshack & Jeffrey M. Perloff & J. Michael Harris, 2002. "Effects of the Private-Label Invasion in Food Industries," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 84(4), pages 961-973.
  3. Barron, John M & Taylor, Beck A & Umbeck, John R, 2000. "A Theory of Quality-Related Differences in Retail Margins: Why There Is a "Premium" on Premium Gasoline," Economic Inquiry, Western Economic Association International, vol. 38(4), pages 550-69, October.
  4. Cotterill, Ronald W, 1986. "Market Power in the Retail Food Industry: Evidence from Vermont," The Review of Economics and Statistics, MIT Press, vol. 68(3), pages 379-86, August.
  5. Jean Kinsey & Ben Senauer, 1996. "Consumer Trends and Changing Food Retailing Formats," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 78(5), pages 1187-1191.
  6. Robert B. Barsky & Mark Bergen & Shantanu Dutta & Daniel Levy, 2003. "What Can the Price Gap between Branded and Private-Label Products Tell Us about Markups?," NBER Chapters, in: Scanner Data and Price Indexes, pages 165-228 National Bureau of Economic Research, Inc.
  7. G. Galizzi & L. Venturini & S. Boccaletti, 1997. "Vertical relationships and dual branding strategies in the Italian food industry," Agribusiness, John Wiley & Sons, Ltd., vol. 13(2), pages 185-195.
  8. Binkley, James K. & Connor, John M., 1996. "Market Competition And Metropolitan-Area Grocery Prices," Working Papers 25988, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
  9. Mills, David E, 1995. "Why Retailers Sell Private Labels," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 4(3), pages 509-28, Fall.
  10. Connor, John M, 1994. "North America as Precursor of Changes in Western European Food-Purchasing Patterns," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 21(2), pages 155-73.
  11. Vickers, John & Waterson, Michael, 1991. "Vertical Relationships: An Introduction," Journal of Industrial Economics, Wiley Blackwell, vol. 39(5), pages 445-50, September.
  12. Chidmi, Benaissa & Lopez, Rigoberto A. & Cotterill, Ronald W., 2003. "Retail Oligopoly Power And Fluid Milk Prices In Boston," 2003 Annual meeting, July 27-30, Montreal, Canada 22107, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
Full references (including those not matched with items on IDEAS)

Citations

Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
as in new window

Cited by:
  1. Chidmi, Benaissa & Lopez, Rigoberto A. & Cotterill, Ronald W., 2004. "Retail Oligopoly Power, Dairy Compact, And Boston Milk Prices," Food Marketing Policy Center Research Reports 083, University of Connecticut, Department of Agricultural and Resource Economics, Charles J. Zwick Center for Food and Resource Policy.
  2. Vandermersch, Mieke & Mathijs, Erik, 2004. "Consumer Willingness To Pay For Domestic Milk," Working Papers 31829, Katholieke Universiteit Leuven, Centre for Agricultural and Food Economics.

Lists

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

Statistics

Access and download statistics

Corrections

When requesting a correction, please mention this item's handle: RePEc:zwi:fpcrep:082. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ().

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.