Advanced Search
MyIDEAS: Login to save this paper or follow this series

Global Competitiveness in the Bottled Water Industry: A Case Study

Contents:

Author Info

  • Subhash C. Jain
Registered author(s):

    Abstract

    The bottled water market in the U.S. is a recent development. Most water bottlers had traditionally positioned their products as an alternative to tap water. A few imported waters were sold for health reasons. The real growth in the bottled water market took place in the second half of 1970s when Perrier was introduced as anon alcoholic, chic alternative to soft drinks and alcoholic beverages. Bottled water accounted for $3.2 billion sales in 1992 out of a total beverage sales of $159 billion. Although bottled water is the smallest in terms of revenue, its gallonage market share stood at 8.7 percent, and it is by far the fastest growing category of all beverages. The future prospects of the bottled water industry in the U.S. appear bright due to the deterioration of municipal water supplies, interest in healthy living, and the movement of bottled water into main stream as a refreshment beverage. Currently, there are over 700 bottled water manufacturers in the U.S. The leader among these is the Perrier Group with almost one-fourth of the market. Although the Perrier Group is a foreign firm, most of its sales are generated from U.S. brands that this company has acquired over the years. For example, its only imported brand Perrier, accounted for only 1.7 percent of the market in 1993. Overall, imports have less than 4 percent of the U.S. bottled water market. This situation is no different than in the beer or soft drink industry. But there is one exception. While lead players in the beer and soft drink industries are U.S. companies, in the case of bottled water the three among the first five industry members are foreign firms, (i.e., Perrier Group, Suntory International and Evian), accounted for about one-third of industry sales.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://fmpc.uconn.edu/publications/rr/rr27.pdf
    Download Restriction: no

    Bibliographic Info

    Paper provided by University of Connecticut, Department of Agricultural and Resource Economics, Charles J. Zwick Center for Food and Resource Policy in its series Food Marketing Policy Center Research Reports with number 027.

    as in new window
    Length:
    Date of creation: 1994
    Date of revision:
    Handle: RePEc:zwi:fpcrep:027

    Contact details of provider:
    Postal: 1376 Storrs Road, U-21, Storrs, Connecticut 06269-4021
    Phone: 860-486-2836
    Fax: 860-486-1932
    Web page: http://www.zwickcenter.uconn.edu
    More information through EDIRC

    Related research

    Keywords: Industrial Organization;

    References

    No references listed on IDEAS
    You can help add them by filling out this form.

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:zwi:fpcrep:027. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ().

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.