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Electoral Competition under Media Influence

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Author Info
Bräuer, Wolfgang
Abstract

We suggest a model of electoral competition between two parties which is extended by a third player : mass media. The classical one-dimensional competition model is changed by introducing an issue-specific sensibility-coefficient and by allowing for non-voting. The winner is selected by majority rule. The voter potentials of the parties are determined by their current policy choice. Deviating from (exogenous) traditional party policy reduces the credibility of a party in the eyes of potential voters. The number of non-voters increases with the sensibility of individuals to the issue and with the deviation distance. By reporting with political bias, mass media has selective influence on the sensibility-coefficient of potential voters of both parties. They get either desensitised or over-sensitised in respect to party credibility which alters the number of non-voters. Parties being able to successfully communicate with mass media can manage to turn an unfavourable situation before election campaigning into an electoral victory. --

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Paper provided by ZEW - Zentrum für Europäische Wirtschaftsforschung / Center for European Economic Research in its series ZEW Discussion Papers with number 98-19.

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Date of creation: 1998
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Handle: RePEc:zbw:zewdip:5192

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Related research
Keywords: Public choice; electoral competition; mass media; reputation; credibility;

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Find related papers by JEL classification:
D82 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Asymmetric and Private Information
D72 - Microeconomics - - Analysis of Collective Decision-Making - - - Models of Political Processes: Rent-seeking, Elections, Legislatures, and Voting Behavior
C72 - Mathematical and Quantitative Methods - - Game Theory and Bargaining Theory - - - Noncooperative Games

References listed on IDEAS
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  1. Nannestad, P. & Paldam, M., 1991. "Knowledge About the Economy at the Mass Level," Economics Working Papers 1991-11, School of Economics and Management, University of Aarhus.
  2. Clark, Derek & Thomas, Jonathan, 1995. "Probabilistic Voting, Campaign Contributions, and Efficiency," American Economic Review, American Economic Association, vol. 85(1), pages 254-59, March. [Downloadable!] (restricted)
  3. Mueller, Dennis C & Stratmann, Thomas, 1994. " Informative and Persuasive Campaigning," Public Choice, Springer, vol. 81(1-2), pages 55-77, October.
  4. Enelow, James M & Munger, Michael C, 1993. " The Elements of Candidate Reputation: The Effect of Record and Credibility on Optimal Spatial Location," Public Choice, Springer, vol. 77(4), pages 757-72, December.
  5. Ursprung, Tobias, 1994. " The Use and Effect of Political Propaganda in Democracies," Public Choice, Springer, vol. 78(3-4), pages 259-82, March.
  6. Alesina, Alberto, 1988. "Credibility and Policy Convergence in a Two-Party System with Rational Voters," American Economic Review, American Economic Association, vol. 78(4), pages 796-805, September.
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