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Auswirkungen der Wirtschaftskrise auf die Innovationstätigkeit der Unternehmen in Deutschland

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  • Rammer, Christian

Abstract

Die schwere Wirtschaftskrise 2008/09 hatte substanzielle Auswirkungen auf die Innovationstätigkeit der deutschen Wirtschaft. Die Umsatz- und Gewinneinbußen führten zu einem kräftigen Rückgang der Innovationsausgaben. Davon waren primär Investitionen für neue Produkte und verbesserte Anlagen betroffen, während die FuE-Budgets im Wesentlichen stabil gehalten wurden. Innovationsaktive und forschende Unternehmen waren deutlich stärker von den Krisenauswirkungen betroffen als Unternehmen ohne Innovationsaktivitäten. Den rückläufigen Innovationsausgaben stand eine überwiegend expansive und offensive Krisenreaktion der innovativ tätigen Unternehmen gegenüber. Sie versuchten mehrheitlich durch die Erschließung neuer Märkte, die Erneuerung des Produktprogramms sowie verstärkten Qualifizierungs- und Marketingmaßnahmen auf die Krise zu reagieren. Die durch die Krise frei gewordenen Personalkapazitäten wurden genutzt, um die Entwicklung neuer Technologien und Lösungen voranzutreiben und eine größere Zahl von Innovationsideen zu testen. Gleichzeitig verzichtete aber auch ein beträchtlicher Anteil der kleinen Unternehmen im Krisenjahr 2009 ganz auf Innovationsaktivitäten. -- The massive economic crisis 2008/09 had substantial impacts on the innovation activities of the German economy. The loss in sales and profits resulted in a sharp decline of innovation expenditure. While capital expenditure for new products and improved processes were cut substantially, R&D budgets basically remained unchanged. Firms with innovation and R&D activities experienced significantly stronger impacts of the crisis compared to non-innovative enterprises. Falling innovation expenditure in innovating firms were offset by strategies that focused on opening up new markets, renewing products and investing in human capital and marketing. Released personnel resources were used to develop new technologies and solutions and to test an increasing number of innovation ideas. At the same time, a considerable number of small firms decided to resign from any innovation activity in 2009.

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Paper provided by ZEW - Zentrum für Europäische Wirtschaftsforschung / Center for European Economic Research in its series ZEW Discussion Papers with number 11-070.

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Date of creation: 2011
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Handle: RePEc:zbw:zewdip:11070

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Keywords: Wirtschaftskrise; Innovationstätigkeit; Unternehmensstrategien;

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  1. Bettina Peters, 2006. "Persistence of Innovation Stylised Facts and Panel Data Evidence," DRUID Working Papers 06-30, DRUID, Copenhagen Business School, Department of Industrial Economics and Strategy/Aalborg University, Department of Business Studies.
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Cited by:
  1. Rammer, Christian, 2012. "Schwerpunktbericht zur Innovationserhebung 2010: Management von Innovationsprojekten - Auswirkungen der Wirtschaftskrise," ZEW Dokumentationen 12-03, ZEW - Zentrum für Europäische Wirtschaftsforschung / Center for European Economic Research.

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