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Nation brands and foreign direct investment

Author

Listed:
  • Kalamova, Margarita M.
  • Konrad, Kai A.

Abstract

We study the explanatory role of fundamentals versus the effects of nation brands for the size of foreign direct investment (FDI) flows. Using the EUROSTAT data on FDI flows we find that the Anholt Nation Brands Index has a significant and strong impact on FDI flows in a multi-variate analysis that is based on the knowledge-capital (KC) model of FDI. Our results suggest that the nation brands index accounts for important aspects of FDI decisions that are not captured in fundamental data which explain FDI in the standard foreign trade approach to FDI.

Suggested Citation

  • Kalamova, Margarita M. & Konrad, Kai A., 2010. "Nation brands and foreign direct investment," Discussion Papers, Research Professorship & Project "The Future of Fiscal Federalism" SP II 2010-06, WZB Berlin Social Science Center.
    • Handle: RePEc:zbw:wzbfff:spii201006
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    Cited by:

    1. Urbatsch, R., 2020. "Do expert surveys underrate lower-income countries?," Research Policy, Elsevier, vol. 49(8).
    2. Abdelmounaim Lahrech & Sami Zaki Alabdulwahab & Safa Bouayach, 2020. "Nation Branding and How It Is Related to Foreign Direct Investment Inflows," International Journal of Economics and Financial Issues, Econjournals, vol. 10(2), pages 248-255.
    3. Nicolas Papadopoulos & Yara Ibrahim & Alessandro De Nisco & Maria Rosaria Napolitano, 2018. "The Role of Country Branding in Attracting Foreign Investment: Country Characteristics and Country Image," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2018(2), pages 85-108.
    4. John Schoeneman & Jami Fullerton, 2023. "Exploring relationships between nation branding and foreign direct investment," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 19(3), pages 266-279, September.
    5. Cleven Masango & Vannie Naidoo, 2018. "An Analysis of Nation Brand Attractiveness: Evidence from Brand Zimbabwe," Journal of Economics and Behavioral Studies, AMH International, vol. 10(6), pages 99-112.
    6. Megbel Aleidan, 2021. "When Geography Matters: The potential role of Saudi Arabia’s Geographical Branding in Promoting FDI," International Journal of Business and Management, Canadian Center of Science and Education, vol. 14(1), pages 1-64, July.
    7. Shrestha, Prabal & Arslan-Ayaydin, Özgür & Thewissen, James & Torsin, Wouter, 2021. "Institutions, regulations and initial coin offerings: An international perspective," International Review of Economics & Finance, Elsevier, vol. 72(C), pages 102-120.
    8. Kam, Oi-Yan & Tse, Chin-Bun, 2020. "The trend of foreign direct investment movement: Did unintended nation brand of legal-families play an instrumental role?," Journal of Business Research, Elsevier, vol. 116(C), pages 745-762.
    9. Annie Tubadji & Peter Nijkamp, 2018. "Revisiting the Balassa–Samuelson effect: International tourism and cultural proximity," Tourism Economics, , vol. 24(8), pages 915-944, December.

    More about this item

    Keywords

    Country stereotypes; foreign direct investment; knowledge-capital model; nation brands; governance;
    All these keywords.

    JEL classification:

    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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