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Mitgliedschaft als Instrument der Kundenbindung in Genossenschaftsbanken

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  • Hammerschmidt, Michael
  • Hellinger, Carsten

Abstract

Das vorliegende Arbeitspapier stellt eine Bestandsaufnahme zu einem Forschungsprojekt dar, das vom Institut für Genossenschaftswesen der Universität Münster gemeinsam mit dem Westfälischen Genossenschaftsverband e.V. (WGV), Münster, in diesem Jahr ins Leben gerufen wurde. Der Text gibt im wesentlichen die Inhalte von zwei Vorträgen wieder, die Dipl.-Volkswirt Carsten Hellinger anläßlich von Arbeitstagungen der Projektgruppe Mitgliedschaft und des Arbeitskreises Werbung und Kommunikation des Westfälischen Genossenschaftsverbandes e.V. am 17. März 1998 und am 20. Mai 1998 gehalten hat. Dipl.-Volkswirt Michael Hammerschmidt hat die Ausführungen überarbeitet und ergänzt. Die Autoren stellen ihre Gedanken zur Mitgliederbindung in Kreditgenossenschaften hiermit zur Diskussion und hoffen auf zahlreiche Anregungen aus der Praxis.

Suggested Citation

  • Hammerschmidt, Michael & Hellinger, Carsten, 1998. "Mitgliedschaft als Instrument der Kundenbindung in Genossenschaftsbanken," Arbeitspapiere 15, University of Münster, Institute for Cooperatives.
    • Handle: RePEc:zbw:wwuifg:15
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    References listed on IDEAS

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    1. Eckstein Bernd, 1997. "Das Mitgliedermarketing von Kreditgenossenschaften," Zeitschrift für das gesamte Genossenschaftswesen, De Gruyter, vol. 47(1), pages 220-224, June.
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    Cited by:

    1. Theurl, Theresia & Kring, Thorn, 2002. "Governance Strukturen im genossenschaftlichen Finanzverbund: Anforderungen und Konsequenzen ihrer Ausgestaltung," Arbeitspapiere 27, University of Münster, Institute for Cooperatives.
    2. Greve, Rolf, 2002. "The German cooperative banking group as a strategic network: Function and performance," Arbeitspapiere 29, University of Münster, Institute for Cooperatives.

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